Top Advertisers Global 2024
Government of
Overall rank
#
Points
Awards won
69
Finalists
58
Best in Show
0
Gold
24
Silver
23
Bronze
22
Finalist
58
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Tourism Australia: Come and Say G'day | Tourism Australia | Government of Australia | UM | China | Cross Digital Media Marketing | Smarties APAC | Finalist |
| Reviving Indonesia's Tourism & Creative Economy | Ministry of Tourism Indonesia | Government of Indonesia | Magnus | Indonesia | Gaming, Gamification & E-Sports | WEB 3.0 Technologies Marketing | Smarties APAC | Finalist (2) |
| Mobile Ads Drove Organ Donor Registration in AU | Australian Organ and Tissue Authority (OTA) | Government of Australia | Make Mate | Singapore | Social Impact Marketing | Smarties APAC | Finalist |
| Million miles of wonder experiences | Vietnam Airlines | Government of Vietnam | Vietnam | Instant Impact / Promotion | Data Insights / Contextual Marketing | Smarties APAC | Finalist (2) | |
| Mother Dairy's 50 Years: Multiscreen Impact | Mother Dairy | Government of India | Mediasmart Powered By Affle | India | Programmatic | Smarties APAC | Finalist |
| Singtel Live From the Underground | Singtel | Government of Singapore | Leo Burnett | Singapore | Product and / or Service Launch | Smarties APAC | Gold |
| Viettel TV360 - A Local Wonder | Viettel Telecom | Government of Vietnam | Vietnam | WEB 3.0 Technologies Marketing | Smarties APAC | Finalist | |
| Supporters Who Listen, Support Better | Health Promotion Board | Government of Singapore | Publicis | Singapore | Social Impact Marketing | Smarties APAC | Bronze |
| GOMO TikTok Hijack | Singtel | Government of Singapore | Singapore | Short or Long Form Video | Smarties APAC | Gold | |
| #TheDonationMap | UNITED24 | Government of Ukraine | Havas Play | Spain | Small Budget, Big Impact | Customer (CX) / User Experience (UX) & Design | Smarties X | Gold, Bronze |
| Million miles of wonder experiences | Vietnam Airlines | Government of Vietnam | Vietnam | Real Time Marketing | Personalization | Smarties X | Gold, Bronze | |
| Mobile Ads Drove Organ Donor Registration in AU | Australian Organ and Tissue Authority (OTA) | Government of Australia | Make Mate | Singapore | Social Impact Marketing | Smarties X | Silver |
| Tourism Australia: Come and Say G'day | Tourism Australia | Government of Australia | UM | China | Social Media Marketing | Smarties X | Finalist |
| Visit New Hampshire “Discover Your New” Campaign | New Hampshire Division of Travel and Tourism Development | Government of USA | GYK Antler | US | Programmatic | Smarties X | Finalist |
| Visit New Hampshire “Discover Your New” Campaign | New Hampshire Division of Travel and Tourism Development | Government of USA | GYK Antler | US | Cross Digital Media Marketing | Smarties North America | Silver |
| #TheDonationMap | United24 | Government of Ukraine | Havas Play | Spain | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Social Impact Marketing | Smarties Europe | Bronze, Finalist (2) |
| Frequency-Adjusted Awareness Score for SQ Enhanced | Singapore Airlines | Government of Singapore | PHD | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| Look Up at the Sky! It's Mandiri's #RiseIntoSpace | Bank Mandiri | Government of Indonesia | dentsu Indonesia | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
| Reviving Indonesia's Tourism & Creative Economy | Ministry of Tourism Indonesia | Government of Indonesia | Magnus | Indonesia | WEB 3.0 Technologies Marketing | Smarties Indonesia | Bronze |
| Telkomsel Lite, Dibawa Rileks Aja | Telkomsel | Government of Indonesia | OMD | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| 360 Holistic Media Strategy with impact full funne | PTT Public Company Limited | Government of Thailand | dentsu X | Thailand | Social Media Marketing | Smarties Thailand | Finalist |
| EGAT The Alien | Electricity Generating Authority of Thailand | Government of Thailand | iProspect | Thailand | Social Impact Marketing | Smarties Thailand | Finalist |
| Million miles of wonder experiences | Vietnam Airlines | Government of Vietnam | Vietnam | Real Time Marketing | Personalization | Smarties Vietnam | Silver, Bronze | |
| ENPARA'S SAVE THE ANIMAL LIVES CAMPAIGN | Enpara.com | Government of Qatar | Turkey | Brand Purpose / Activism | Small Budget, Big Impact | Smarties Turkey | Gold, Silver | |
| Línea de Cal | YPF | Government of Argentina | Isla República | Argentina | Creator / Influencer / Celebrity Marketing | Social Media Marketing | Smarties Hispanic Latam | Bronze, Finalist |
| Tranquilo Campeón | YPF | Government of Argentina | Isla República | Argentina | Best in Show | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | Smarties Hispanic Latam | Gold, Bronze |
| Planazos | YPF | Government of Argentina | Isla República | Argentina | Customer (CX) / User Experience (UX) & Design | Omnichannel Marketing | Smarties Hispanic Latam | Bronze, Finalist |
| YOY – Recarga de Transporte | YOY | Government of China | Google Search | Argentina | Immediate Impact / Promotions | Instant Impact / Promotion | Social Media Marketing | Smarties Hispanic Latam | Gold, Finalist (2) |
| ICBC Mall - Hot Sale | ICBC Mall | Government of China | Google Search | Argentina | Customer Journey Marketing - Lead Generation / CRM | E-commerce Innovation & Live Streaming | Smarties Hispanic Latam | Finalist (2) |
| Canção do Coração | Brasilprev | Government of Brazil | Jotacom FSB | Brazil | AI-Powered Audience Engagement | AI-Powered Audience Engagement | Smarties Brazil | Bronze, Finalist |
| Qiddiya Global Launch | Qiddiya | Government of Saudi Arabia | EssenceMediacom | Saudi Arabia | Omnichannel Marketing | Cross Digital Media Marketing | Digital Out-of-Home (DOOH) | Omnichannel Marketing | Brand Experience | Data Insights / Contextual Marketing | Smarties KSA | Gold (3), Silver (2) |
| Saudi Made Exhibition | Saudi Exports Development Authority | Government of Saudi Arabia | Veyron Marketing | Saudi Arabia | Cross Digital Media Marketing | Smarties KSA | Bronze |
| Inspire Your World | Ithra | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Brand Experience | Social Media Marketing | Cross Digital Media Marketing | Smarties KSA | Silver, Bronze (2) |
| Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Experimental / Innovation Technology | Sustainability | Brand Purpose / Activism | Social Media Marketing | Smarties KSA | Gold (2), Silver (2) |
| The Coffee Initiative | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Social Impact Marketing | Smarties KSA | Gold |
| Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties KSA | Silver |
| STA X Promofix: Igniting a 64% Surge in Saudi Tourism Intent | Saudi Tourism Authority | Government of Saudi Arabia | Blis | Saudi Arabia | Contextual and Geo Targeting | Data Insights / Contextual Marketing | Smarties KSA | Bronze (2) |
| Experience Egypt | Egypt Tourism Authority | Government of Egypt | UM | United Arab Emirates | Omnichannel Marketing | Cross Digital Media Marketing | Smarties MENA | Gold, Bronze |
| e& UAE: Seamless Inbound & Outbound Travel Insurance for Your Peace of Mind | Etisalat | Government of United Arab Emirates | e& | United Arab Emirates | Customer Journey Marketing - Lead Generation / CRM | Product and / or Service Launch | Smarties MENA | Silver, Bronze |
| Samsung and e& Universe Elevate Digital Launches: Unpack Event Success Leads to S24 Unveiling in the e& UAE Universe | Etisalat | Government of United Arab Emirates | e& | United Arab Emirates | Spatial / AR / VR / NFT / Metaverse Tech | Experimental / Innovation Technology | Smarties MENA | Silver, Bronze |
| STA X Promofix: Igniting a 64% Surge in Saudi Tourism Intent | Saudi Tourism Authority | Government of Saudi Arabia | Promofix | Saudi Arabia | Programmatic | Data Insights / Contextual Marketing | Smarties MENA | Silver, Bronze |
| ProtecTasbih | Saudia | Government of Saudi Arabia | Leo Burnett | United Arab Emirates | Brand Experience | Instant Impact / Promotion | Product and / or Service Launch | Experimental / Innovation Technology | Smarties MENA | Gold, Finalist (3) |
| Next-Level Home Automation: Experience Convenience with Smart Living Services from e& UAE | Etisalat | Government of United Arab Emirates | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Smarties MENA | Gold | |
| WhatsApp Oman | Omantel | Government of Oman | Zenith | United Arab Emirates | Real Time Marketing | Social Messaging / Chat Apps / Text Messaging | Small Budget, Big Impact | Smarties MENA | Gold (2), Silver |
| Maqroo | Omantel | Government of Oman | Zenith | United Arab Emirates | Social Impact Marketing | Diversity & Inclusion | Brand Experience | Smarties MENA | Silver (2), Finalist |
| du Business Starter | du | Government of United Arab Emirates | ADScholars | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Smarties MENA | Finalist |
| du X Blis -21% Boost in Brand Relevance using a data & tech driven S.I.M strategy | du | Government of United Arab Emirates | Blis | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Smarties MENA | Finalist |
| Rethink Summer | Dubai Design District | Government of United Arab Emirates | Brand Ripplr | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist |
| Hayakom | Ras al Khaimah Tourism Development Authority | Government of United Arab Emirates | United Arab Emirates | Social Media Marketing | Smarties MENA | Finalist | |
| World Minifootball - RAKTDA | Ras al Khaimah Tourism Development Authority | Government of United Arab Emirates | OMD | United Arab Emirates | Omnichannel Marketing | Smarties MENA | Finalist |
| Qiddiya Global Launch | Qiddiya | Government of Saudi Arabia | EssenceMediacom | Saudi Arabia | Brand Experience | Digital Out-of-Home (DOOH) | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties MENA | Bronze (2), Finalist (2) |
| Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Experimental / Innovation Technology | Brand Purpose / Activism | Smarties MENA | Gold (2), Silver |
| Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties MENA | Gold |
| The Coffee Initiative | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Social Impact Marketing | Smarties MENA | Finalist |
| 10 Million Smiles | Dubai Holding Entertainment | Government of United Arab Emirates | Magna | United Arab Emirates | Product and / or Service Launch | Smarties MEA | Bronze |
| Home to Seeing Differently | Dubai Holding Real Estate | Government of United Arab Emirates | Magna | United Arab Emirates | Social Impact Marketing | Smarties MEA | Silver |
| World's First City Built for Play | Qiddiya | Government of Saudi Arabia | EssenceMediacom | Saudi Arabia | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Brand Experience | Social Media Marketing | Short or Long Form Video | Innovative Use of AI in Advertising | Smarties MEA | Silver (2), Finalist (4) |
| Vak?fbank Sustains Uplift via RealTime Engagement | Vakifbank | Government of Turkey | Mall IQ, Inc. | Turkey | Real Time Marketing | Personalization | Smarties MEA | Finalist (2) |
| Honor "Only Once" accurately presents, using moments to achieve moments | Honor | Government of China | Tencent Advertising | China | Short Video Marketing | Smarties China | Silver |
| Mobile Ads Drove Organ Donor Registration in AU | Australian Organ and Tissue Authority (OTA) | Government of Australia | Digital Turbine | Singapore | Social Impact Marketing | Smarties APAC | Finalist |
| Mobile Ads Drove Organ Donor Registration in AU | Australian Organ and Tissue Authority (OTA) | Government of Australia | Digital Turbine | Singapore | Social Impact Marketing | Smarties X | Silver |
| Visit New Hampshire “Discover Your New” Campaign | New Hampshire Division of Travel and Tourism Development | Government of USA | AdTheorent | US | Programmatic | Smarties X | Finalist |
| Visit New Hampshire “Discover Your New” Campaign | New Hampshire Division of Travel and Tourism Development | Government of USA | AdTheorent | US | Cross Digital Media Marketing | Smarties North America | Silver |
| Frequency-Adjusted Awareness Score for SQ Enhanced | Singapore Airlines | Government of Singapore | Go Mobile | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| Telkomsel Lite, Dibawa Rileks Aja | Telkomsel | Government of Indonesia | FreakOut Dewina | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| YOY – Recarga de Transporte | YOY | Government of China | YouTube | Argentina | Immediate Impact / Promotions | Instant Impact / Promotion | Social Media Marketing | Smarties Hispanic Latam | Gold, Finalist (2) |
| ICBC Mall - Hot Sale | ICBC Mall | Government of China | YouTube | Argentina | Customer Journey Marketing - Lead Generation / CRM | E-commerce Innovation & Live Streaming | Smarties Hispanic Latam | Finalist (2) |
| YOY – Recarga de Transporte | YOY | Government of China | Meta | Argentina | Immediate Impact / Promotions | Instant Impact / Promotion | Social Media Marketing | Smarties Hispanic Latam | Gold, Finalist (2) |
| ICBC Mall - Hot Sale | ICBC Mall | Government of China | Meta | Argentina | Customer Journey Marketing - Lead Generation / CRM | E-commerce Innovation & Live Streaming | Smarties Hispanic Latam | Finalist (2) |
| YOY – Recarga de Transporte | YOY | Government of China | TikTok | Argentina | Immediate Impact / Promotions | Instant Impact / Promotion | Social Media Marketing | Smarties Hispanic Latam | Gold, Finalist (2) |
| ICBC Mall - Hot Sale | ICBC Mall | Government of China | TikTok | Argentina | Customer Journey Marketing - Lead Generation / CRM | E-commerce Innovation & Live Streaming | Smarties Hispanic Latam | Finalist (2) |