Top Advertisers Global 2024
Government of Saudi Arabia
Overall rank
#7
Points
369.2
Awards won
28
Finalists
10
Best in Show
0
Gold
10
Silver
10
Bronze
8
Finalist
10
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Qiddiya Global Launch | Qiddiya | Government of Saudi Arabia | EssenceMediacom | Saudi Arabia | Omnichannel Marketing | Cross Digital Media Marketing | Digital Out-of-Home (DOOH) | Omnichannel Marketing | Brand Experience | Data Insights / Contextual Marketing | Smarties KSA | Gold (3), Silver (2) |
| Saudi Made Exhibition | Saudi Exports Development Authority | Government of Saudi Arabia | Veyron Marketing | Saudi Arabia | Cross Digital Media Marketing | Smarties KSA | Bronze |
| Inspire Your World | Ithra | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Brand Experience | Social Media Marketing | Cross Digital Media Marketing | Smarties KSA | Silver, Bronze (2) |
| Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Experimental / Innovation Technology | Sustainability | Brand Purpose / Activism | Social Media Marketing | Smarties KSA | Gold (2), Silver (2) |
| The Coffee Initiative | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Social Impact Marketing | Smarties KSA | Gold |
| Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties KSA | Silver |
| STA X Promofix: Igniting a 64% Surge in Saudi Tourism Intent | Saudi Tourism Authority | Government of Saudi Arabia | Blis | Saudi Arabia | Contextual and Geo Targeting | Data Insights / Contextual Marketing | Smarties KSA | Bronze (2) |
| STA X Promofix: Igniting a 64% Surge in Saudi Tourism Intent | Saudi Tourism Authority | Government of Saudi Arabia | Promofix | Saudi Arabia | Programmatic | Data Insights / Contextual Marketing | Smarties MENA | Silver, Bronze |
| ProtecTasbih | Saudia | Government of Saudi Arabia | Leo Burnett | United Arab Emirates | Brand Experience | Instant Impact / Promotion | Product and / or Service Launch | Experimental / Innovation Technology | Smarties MENA | Gold, Finalist (3) |
| Qiddiya Global Launch | Qiddiya | Government of Saudi Arabia | EssenceMediacom | Saudi Arabia | Brand Experience | Digital Out-of-Home (DOOH) | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties MENA | Bronze (2), Finalist (2) |
| Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Experimental / Innovation Technology | Brand Purpose / Activism | Smarties MENA | Gold (2), Silver |
| Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties MENA | Gold |
| The Coffee Initiative | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Social Impact Marketing | Smarties MENA | Finalist |
| World's First City Built for Play | Qiddiya | Government of Saudi Arabia | EssenceMediacom | Saudi Arabia | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Brand Experience | Social Media Marketing | Short or Long Form Video | Innovative Use of AI in Advertising | Smarties MEA | Silver (2), Finalist (4) |