MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2024

EssenceMediacom


Overall Rank: 2
Points: 1123.6
Awards Won: 83
Finalist(s) Achieved: 56

Best in Show(s) Won: 1
Gold(s) Won: 22
Silver(s) Won: 38
Bronze(s) Won: 22
Region: Global
Network: WPP

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Skittles Thematic Campaign: Jump into the Rainbow

Skittles

Mars

EssenceMediacom

China

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Bronze

World's first Ultraman-themed Gaokao experience

Snickers

Mars

EssenceMediacom

China

Brand Experience

Smarties APAC

Finalist

TATA Children’s Day Relaunch

Tata

Tata Group

EssenceMediacom

China

Creator / Influencer / Celebrity Marketing

Smarties APAC

Finalist

Shell's AI-Driven Campaign to Eco-Mobility

Shell

Shell

EssenceMediacom

China

AI-Driven Creative Excellence

Smarties APAC

Finalist

Dulux’s Dual IPs & Idols Amid Economic Slowdown

Dulux

AkzoNobel

EssenceMediacom

China

Creator / Influencer / Celebrity Marketing

Smarties APAC

Silver

Nostalgia & Newness at The Wonderful Grocery Store

Minute Maid

The Coca-Cola Company

EssenceMediacom

China

Omnichannel Marketing

Smarties APAC

Gold

Asking China to Slow Down and Taste the Sweetness

Authentic Tea House

The Coca-Cola Company

EssenceMediacom

China

Real Time Marketing

Smarties APAC

Silver

Coca-Cola No Sugar – Diehards Assemble!

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

Cross Digital Media Marketing

Smarties APAC

Gold

Taste the Future with Coca-Cola Creations Y3000

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

Brand Experience | AI-Driven Creative Excellence

Smarties APAC

Gold, Bronze

1982 Sprite: A Meme Come True

Sprite

The Coca-Cola Company

EssenceMediacom

China

Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming

Smarties APAC

Gold (2)

Bia SaiGon - Catch the dragon, Unleash the Fortune

Bia Saigon

ThaiBev

EssenceMediacom

Vietnam

Gaming, Gamification & E-Sports | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing

Smarties X

Gold, Bronze (2)

Coca-Cola Foodmarks

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties X

Best in Show, Gold (2)

Elevating Connections: The Daha Daha Journey

Daha Daha

The Coca-Cola Company

EssenceMediacom

Turkey

Data Insights / Contextual Marketing

Smarties X

Finalist

Fan, Fanta, Fantastic

Fanta

The Coca-Cola Company

EssenceMediacom

Germany

Creator / Influencer / Celebrity Marketing

Smarties X

Finalist

Gold Peak Tea Lens

Gold Peak

The Coca-Cola Company

EssenceMediacom

US

Social Media Marketing

Smarties X

Bronze

Google Play Game Awards

Google

Alphabet

EssenceMediacom

US

Gaming, Gamification & E-Sports

Smarties X

Finalist

Pixel Represents

Google

Alphabet

EssenceMediacom

US

Diversity? & ?Inclusion | Brand Purpose / Activism

Smarties X

Silver, Finalist

Twiggy Full Circle

eBay

eBay

EssenceMediacom

US

Creator / Influencer / Celebrity Marketing

Smarties X

Gold

Vestel x Asl? Filinta Attention

Vestel

Zorlu Holding

EssenceMediacom

Turkey

Programmatic

Smarties X

Silver

Aspirin, The Official Sponsor of Fans' Hearts

Aspirin

Bayer Group

EssenceMediacom

US

Brand Experience

Smarties North America

Silver

Chrome Speed Challenge

Google

Alphabet

EssenceMediacom

US

Creator / Influencer / Celebrity Marketing | Social Media Marketing

Smarties North America

Silver, Finalist

Gold Peak Tea Lens

Gold Peak

The Coca-Cola Company

EssenceMediacom

US

Brand Experience | Social Media Marketing

Smarties North America

Finalist (2)

Google Play Game Awards

Google

Alphabet

EssenceMediacom

US

Gaming, Gamification & E-Sports

Smarties North America

Silver

Met Gala Debut

eBay

eBay

EssenceMediacom

US

Social Media Marketing

Smarties North America

Silver

Pixel Represents

Google

Alphabet

EssenceMediacom

US

Diversity? & ?Inclusion | Brand Purpose / Activism | Social Impact Marketing

Smarties North America

Bronze, Finalist (2)

Side HUnited Statestlers

Ally Financial

Ally Financial

EssenceMediacom

US

Short or Long Form Video

Smarties North America

Silver

Twiggy Full Circle

eBay

eBay

EssenceMediacom

US

Creator / Influencer / Celebrity Marketing

Smarties North America

Gold

Elevating Connections: The Daha Daha Journey

Daha Daha

The Coca-Cola Company

Essencemediacom

Turkey

Instant Impact / Promotion | Data Insights / Contextual Marketing

Smarties Europe

Gold, Finalist

#MyScarMyStory #HealingTattoos - Choose your story

Bepanthen

Bayer Group

EssenceMediacom

Germany

Brand Purpose / Activism | Social Impact Marketing | Diversity? & ?Inclusion

Smarties DACH

Silver (2), Finalist

Coca-Cola AI Dall-E collab -Diwali/Christmas

Coca-Cola

The Coca-Cola Company

EssenceMediacom

India

AI-Powered Audience Engagement

Smarties India

Finalist

Google Search - "Bolne Se Sab Hoga"

Google

Alphabet

EssenceMediacom

India

Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism

Smarties India

Bronze (2), Finalist

Google Search with your voice, eyes and fingertips

Google

Alphabet

EssenceMediacom

India

Brand Experience | Product and / or Service Launch

Smarties India

Finalist (2)

India’s 1st Voice Enabled brand experience on OTT

Google

Alphabet

EssenceMediacom

India

Data Insights / Contextual Marketing | Personalization

Smarties India

Silver, Finalist

Offline (OOH) to Online (Social) Search Movement

Google

Alphabet

EssenceMediacom

India

Social Media Marketing

Smarties India

Silver

Stay at the latest addition to MMT Homestays – Big

MakeMyTrip

MakeMyTrip

EssenceMediacom

India

Brand Experience

Smarties India

Finalist

Thums Up Utha Apni Side Bata

Thums Up

The Coca-Cola Company

EssenceMediacom

India

Real Time Marketing

Smarties India

Silver

Unveiling the Future of Possibilities with Pixel 8

Google

Alphabet

EssenceMediacom

India

Omnichannel Marketing

Smarties India

Finalist

Your Stage; Your Story

Coke Studio

The Coca-Cola Company

EssenceMediacom

India

Omnichannel Marketing | Cross Digital Media Marketing

Smarties India

Silver, Finalist

Enfagrow Essential Unlocks Relevance In One Tap

Enfamil

Reckitt

EssenceMediacom

Indonesia

Customer (CX) / User Experience (UX) & Design

Smarties Indonesia

Finalist

Pantene Pinky Promise: Sekarang untuk Selamanya

Pantene

Procter & Gamble

EssenceMediacom

Indonesia

Short or Long Form Video | Instant Impact / Promotion

Smarties Indonesia

Silver, Bronze

Bold Gen-Z Leads Self-Discovery with Globe Prepaid

Globe Telecom

Globe Telecom

EssenceMediacom

Philippines

Instant Impact / Promotion

Smarties Philippines

Silver

Continuous Pursuit for Greater with Globe

Globe Telecom

Globe Telecom

EssenceMediacom

Philippines

Short or Long Form Video

Smarties Philippines

Finalist

Creating Moments In Gen Zs Everyday Life

Globe Telecom

Globe Telecom

EssenceMediacom

Philippines

Brand Experience | Gaming, Gamification & E-Sports

Smarties Philippines

Finalist (2)

Globe Team Tayo Voice Activation

Globe Telecom

Globe Telecom

EssenceMediacom

Philippines

Product and / or Service Launch

Smarties Philippines

Finalist

Globe, A Greater Life Together

Globe Telecom

Globe Telecom

EssenceMediacom

Philippines

Cross Digital Media Marketing

Smarties Philippines

Bronze

Leveling Up Our Gen Z Targeting Game with Go+99

Globe Telecom

Globe Telecom

EssenceMediacom

Philippines

Programmatic

Smarties Philippines

Gold

TM Drives App Interest With Gamification on Mobile

TM

Globe Telecom

EssenceMediacom

Philippines

Gaming, Gamification & E-Sports

Smarties Philippines

Bronze

Bia SaiGon - Catch the dragon, Unleash the Fortune

Bia Saigon

ThaiBev

EssenceMediacom

Vietnam

WEB 3.0 Technologies Marketing

Smarties Vietnam

Silver

Coca-Cola 4 Million Fomotion

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Data Insights / Contextual Marketing

Smarties Vietnam

Silver

Coca-Cola Foodmarks

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video

Smarties Vietnam

Gold, Silver (3), Bronze, Finalist (2)

Green Farm - Sustainability as differentiator

Vinamilk

Vinamilk

EssenceMediacom

Vietnam

Social Impact Marketing

Smarties Vietnam

Finalist

Nutriboost: New Flavors for the GenZ Curious

Nutriboost

The Coca-Cola Company

EssenceMediacom

Vietnam

Creator / Influencer / Celebrity Marketing

Smarties Vietnam

Silver

Ông Th? Childhood Museum - Nostalgia marketing

Vinamilk

Vinamilk

EssenceMediacom

Vietnam

Short or Long Form Video | Social Media Marketing

Smarties Vietnam

Bronze, Finalist

P&G: GenZ in Charge - Unmissable Shopportunity

Procter & Gamble

Procter & Gamble

EssenceMediacom

Vietnam

Integrated Ecommerce Innovation & Live Streaming | Instant Impact / Promotion

Smarties Vietnam

Silver, Bronze

Durma Devam Et Melissa Vargas Kampanyas?

Supradyn

Bayer Group

EssenceMediacom

Turkey

Creator / Influencer / Celebrity Marketing

Smarties Turkey

Finalist

adidas ile Spotify'da 3D Originals Deneyimi

adidas

adidas

Essencemediacom

Turkey

Customer (CX) / User Experience (UX) & Design

Smarties Turkey

Finalist

Coca-Cola MadeinMadeby Campaign

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Turkey

Data Insights / Contextual Marketing

Smarties Turkey

Finalist

Fanta Fest 2024

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Instant Impact / Promotion

Smarties Turkey

Finalist

Vestel Retro Serisi Asl? Filinta Attention Case

Vestel

Zorlu Holding

EssenceMediacom

Turkey

Programmatic

Smarties Turkey

Silver

Coca-Cola Creations Wozzaah

Coca-Cola

The Coca-Cola Company

EssenceMediacom

South Africa

Social Impact Marketing | Creator / Influencer / Celebrity Marketing

Smarties Sub-Saharan Africa

Gold, Finalist

Qiddiya Global Launch

Qiddiya

Government of Saudi Arabia

EssenceMediacom

Saudi Arabia

Omnichannel Marketing | Cross Digital Media Marketing | Digital Out-of-Home (DOOH) | Omnichannel Marketing | Brand Experience | Data Insights / Contextual Marketing

Smarties KSA

Gold (3), Silver (2)

I See Coke

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Saudi Arabia

Experimental / Innovation Technology

Smarties KSA

Gold

Supply Chain Hurdles to Record Sales: PS5's Secret Formula!

PlayStation

Sony

EssenceMediacom

Saudi Arabia

Product and / or Service Launch | Real Time Marketing | Gaming, Gamification & E-Sports | Data Insights / Contextual Marketing | Experimental / Innovation Technology

Smarties MENA

Finalist (5)

Stalk & Pop- Action Based Audiences

Coca-Cola

The Coca-Cola Company

EssenceMediacom

United Arab Emirates

Contextual and Geo Targeting

Smarties MENA

Finalist

Qiddiya Global Launch

Qiddiya

Government of Saudi Arabia

EssenceMediacom

Saudi Arabia

Brand Experience | Digital Out-of-Home (DOOH) | Cross Digital Media Marketing | Data Insights / Contextual Marketing

Smarties MENA

Bronze (2), Finalist (2)

Coca-Cola's Cheat meals campaign powered by ABA

Coca-Cola

The Coca-Cola Company

EssenceMediacom

United Arab Emirates

Data Insights / Contextual Marketing

Smarties MEA

Finalist

World's First City Built for Play

Qiddiya

Government of Saudi Arabia

EssenceMediacom

Saudi Arabia

Cross Digital Media Marketing | Data Insights / Contextual Marketing | Brand Experience | Social Media Marketing | Short or Long Form Video | Innovative Use of AI in Advertising

Smarties MEA

Silver (2), Finalist (4)

Elevating Connections: The Daha Daha Journey

Daha Daha

The Coca-Cola Company

EssenceMediacom

Turkey

Instant Impact / Promotion

Smarties MEA

Finalist

Fanta Fest 2024

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Instant Impact / Promotion

Smarties MEA

Finalist

adidas Originals Trefoil A pair of classics with a thousand echoes

adidas Originals

adidas

EssenceMediacom

China

Cross Platform - All media

Smarties China

Bronze

Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

AI Marketing | Brand Experience

Smarties China

Gold, Bronze

Coca-Cola's incredible summer release event

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

Creator/ Influencer Marketing

Smarties China

Silver

Data Fusion Brings Actual Business Results to Brands

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

Data Insights

Smarties China

Gold

Chunyue Soda: Add a Little Balance After Meals

Ice Dew

The Coca-Cola Company

EssenceMediacom

China

Data Insights

Smarties China

Bronze

Drink Minute Maid during the Chinese New Year, every village loves this flavor

Minute Maid

The Coca-Cola Company

EssenceMediacom

China

Cultural Innovation/Innovation/Brand Crossover

Smarties China

Silver

PlayStation Playmakers Gathering Stars to Play the Next Generation

PlayStation

Sony

EssenceMediacom

China

Gaming, Gamification & E-Sports

Smarties China

Silver

Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow

Skittles

Mars

EssenceMediacom

China

Brand Experience | O2O / New Retail / Innovative Sales Channels

Smarties China

Silver, Bronze

A bottle of 82-year-old Sprite is no longer a joke

Sprite

The Coca-Cola Company

EssenceMediacom

China

CX Marketing | Product / Service Launch | Social Impact Marketing

Smarties China

Gold (2), Silver

Enfagrow A+: Unlocking Relevance via KOLs

Enfamil

Reckitt

EssenceMediacom

Indonesia

Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Finalist

Gentle Care - Brilliant Digestion Educator

Enfamil

Reckitt

EssenceMediacom

Indonesia

Small Budget, Big Impact | Data Insights / Contextual Marketing

Smarties Indonesia

Silver (2)

BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY

Bia Saigon

ThaiBev

EssenceMediacom

Vietnam

Social Media Marketing

Smarties Vietnam

Silver

Ahhhraoke - Gamifying The Master Channel

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports

Smarties Vietnam

Silver, Finalist (2)

Tet: From Family Trial to Family Bonding

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing

Smarties Vietnam

Bronze (2), Finalist

Local Dragon Rises Above Global Giants

Bia Saigon

ThaiBev

EssenceMediacom

Vietnam

Brand Experience

Smarties Vietnam

Finalist