MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies China 2024

EssenceMediacom

Overall rank

#7

Points

174.2

Awards won

22

Finalists

3

Location
Shanghai
Region
China
Best in Show 0
Gold 9
Silver 7
Bronze 6
Finalist 3

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Skittles Thematic Campaign: Jump into the Rainbow Skittles Mars EssenceMediacom China O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Bronze
World's first Ultraman-themed Gaokao experience Snickers Mars EssenceMediacom China Brand Experience Smarties APAC Finalist
TATA Children’s Day Relaunch Tata Tata Group EssenceMediacom China Creator / Influencer / Celebrity Marketing Smarties APAC Finalist
Shell's AI-Driven Campaign to Eco-Mobility Shell Shell EssenceMediacom China AI-Driven Creative Excellence Smarties APAC Finalist
Dulux’s Dual IPs & Idols Amid Economic Slowdown Dulux AkzoNobel EssenceMediacom China Creator / Influencer / Celebrity Marketing Smarties APAC Silver
Nostalgia & Newness at The Wonderful Grocery Store Minute Maid The Coca-Cola Company EssenceMediacom China Omnichannel Marketing Smarties APAC Gold
Asking China to Slow Down and Taste the Sweetness Authentic Tea House The Coca-Cola Company EssenceMediacom China Real Time Marketing Smarties APAC Silver
Coca-Cola No Sugar – Diehards Assemble! Coca-Cola The Coca-Cola Company EssenceMediacom China Cross Digital Media Marketing Smarties APAC Gold
Taste the Future with Coca-Cola Creations Y3000 Coca-Cola The Coca-Cola Company EssenceMediacom China Brand Experience | AI-Driven Creative Excellence Smarties APAC Gold, Bronze
1982 Sprite: A Meme Come True Sprite The Coca-Cola Company EssenceMediacom China Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming Smarties APAC Gold (2)
adidas Originals Trefoil A pair of classics with a thousand echoes adidas Originals adidas EssenceMediacom China Cross Platform - All media Smarties China Bronze
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries Coca-Cola The Coca-Cola Company EssenceMediacom China AI Marketing | Brand Experience Smarties China Gold, Bronze
Coca-Cola's incredible summer release event Coca-Cola The Coca-Cola Company EssenceMediacom China Creator/ Influencer Marketing Smarties China Silver
Data Fusion Brings Actual Business Results to Brands Coca-Cola The Coca-Cola Company EssenceMediacom China Data Insights Smarties China Gold
Chunyue Soda: Add a Little Balance After Meals Ice Dew The Coca-Cola Company EssenceMediacom China Data Insights Smarties China Bronze
Drink Minute Maid during the Chinese New Year, every village loves this flavor Minute Maid The Coca-Cola Company EssenceMediacom China Cultural Innovation/Innovation/Brand Crossover Smarties China Silver
PlayStation Playmakers Gathering Stars to Play the Next Generation PlayStation Sony EssenceMediacom China Gaming, Gamification & E-Sports Smarties China Silver
Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow Skittles Mars EssenceMediacom China Brand Experience | O2O / New Retail / Innovative Sales Channels Smarties China Silver, Bronze
A bottle of 82-year-old Sprite is no longer a joke Sprite The Coca-Cola Company EssenceMediacom China CX Marketing | Product / Service Launch | Social Impact Marketing Smarties China Gold (2), Silver