Top Brands Global 2025
Dove
Overall rank
#2
Points
586.2
Awards won
43
Finalists
14
Best in Show
2
Gold
12
Silver
17
Bronze
12
Finalist
14
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Dove (Mars) CNY: “Passing on Sweet Fortune” | Dove Chocolate | Mars | EssenceMediacom | China | F.AI Marketing | Smarties China | Silver |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | Brand Purpose / Activism | Social Impact Marketing | Smarties APAC | Silver, Bronze |
| Dove O2O: The Street is the New Store | Dove | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
| Dove O2O: The Street is the New Store | Dove | Unilever | Grivy | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
| Dove Passing Blessings on CNY | Dove Chocolate | Mars | EssenceMediacom | China | AI-Driven Creative Excellence | Smarties APAC | Finalist |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | AI-Driven Creative Excellence | Social Impact Marketing | Brand Purpose / Activism | Smarties India | Gold, Silver, Finalist |
| Beat the Invisible Game | Dove | Unilever | Ogilvy | Philippines | Best in Show | Social Media Marketing | Social Impact Marketing | Brand Purpose / Activism | Smarties Philippines | Best in Show, Gold, Silver, Bronze |
| Dove Art of Hair Repair | Dove | Unilever | pubU | Philippines | Product and / or Service Launch | Smarties Philippines | Bronze |
| Dove Sugar Cookie | Dove | Unilever | PHD | Turkey | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Turkey | Silver, Bronze |
| Dove Sugar Cookie | Dove | Unilever | 51 DIGITAL | Turkey | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Turkey | Silver, Bronze |
| (Un)deleted | Dove | Unilever | VML | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Experiencia de Marca (Brand Experience) | Smarties LATAM | Gold, Finalist |
| Dove Serums: toda tu piel importa | Dove | Unilever | Monks | Argentina | Lanzamiento de Producto y/o Servicio (Product/Service Launch) | O2O / Nuevo Retail / Canales de Venta Innovadores y Tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties LATAM | Finalist (2) |
| Historias de Reparación | Dove | Unilever | VML | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Marketing en Redes Sociales (Social Media Marketing) | Lanzamiento de Producto y/o Servicio (Product/Service Launch) | Activismo/Propósito de Marca (Bra | Smarties LATAM | Gold, Silver, Bronze, Finalist |
| Todos los cuerpos son de verano | Dove | Unilever | VML | Argentina | Activismo/Propósito de Marca (Brand Purpose/Activism) | Marketing de Impacto Social (Social Impact Marketing) | Data Insights / Contextual Marketing | Smarties LATAM | Bronze, Finalist (2) |
| Dove Men+ Care | Dove | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Smarties MEA | Finalist |
| Dove Sugar Cookie | Dove | Unilever | PHD | Turkey | Product and / or Service Launch | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties MEA | Silver, Bronze, Finalist |
| Dove Men+ Care | Dove | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Product and / or Service Launch | Smarties MENA | Bronze, Finalist |
| Dove - Buy Dove, Give Love | Dove | Unilever | Rainmaker Media | South Africa | Brand Purpose / Activism | Smarties South Africa | Bronze |
| Dove Men+Care Conversations | Dove | Unilever | OLIVER | South Africa | Creator / Influencer / Celebrity Marketing | Brand Purpose / Activism | Smarties South Africa | Silver, Bronze |
| Express Yourself in 100 Colours | Dove | Unilever | OLIVER | South Africa | Creator / Influencer / Celebrity Marketing | Diversity & Inclusion | Smarties South Africa | Silver, Finalist |
| Real Beauty Generation | Dove | Unilever | VML | South Africa | Innovative Use of AI in Advertising | Brand Purpose / Activism | Diversity & Inclusion | Smarties South Africa | Gold (2), Silver |
| Born to Run | Dove | Unilever | Mindshare | US | Brand Purpose / Activism | Smarties X | Finalist |
| Beauty Test Stops With Me | Dove | Unilever | Mindshare | India | AI-Powered Audience Engagement | Social Impact Marketing | Diversity and Inclusive Excellence | Smarties X | Silver (2), Bronze |
| Real Beauty Redefined for the AI Era | Dove | Unilever | Mindshare | US | Brand Purpose / Activism | Future Forward Technology Marketing | Innovative Use of AI in Advertising | Smarties X | Gold (2), Finalist |
| Born to Run | Dove | Unilever | Mindshare | US | Social Impact Marketing | Smarties North America | Gold |
| CROWN LOVE | Dove | Unilever | The House of JOY | US | Diversity and Inclusive Excellence | Smarties North America | Silver |
| Real Beauty Redefined for the AI Era | Dove | Unilever | Mindshare | US | 0 | Innovative Use of AI in Advertising | Brand Purpose / Activism | Social Impact Marketing | Omnichannel Marketing | Smarties North America | Best in Show, Gold, Silver (3) |