MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands - Global 2024

Dove


Overall Rank: 3
Points: 396.9
Awards Won: 25
Finalist(s) Achieved: 20

Best in Show(s) Won: 0
Gold(s) Won: 5
Silver(s) Won: 10
Bronze(s) Won: 10
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Dove: Revolutionizing Underarm Skincare for All

Dove

Unilever

Mindshare

Philippines

Diversity? & ?Inclusion

Smarties APAC

Finalist

Enter Your Radiant Girl Era by Dove Deodorants

Dove

Unilever

Mindshare

Philippines

Product and / or Service Launch

Smarties APAC

Finalist

Tapping into Influence: Dove's Creator2Cart

Dove

Unilever

Mindshare

Philippines

Short or Long Form Video

Smarties APAC

Finalist

How Dove Dermacare Leveraged Facebook

Dove

Unilever

Mindshare

Philippines

Small Budget, Big Impact

Smarties APAC

Finalist

Attention is the New Currency

Dove

Unilever

Mindshare

Philippines

Data Insights / Contextual Marketing

Smarties APAC

Finalist

#KeepHerConfident

Dove

Unilever

Mindshare

US

Social Impact Marketing | Short or Long Form Video

Smarties X

Bronze, Finalist

Dove CROWN x LinkedIn: #BlackHairIsProfessional

Dove

Unilever

Mindshare

US

Diversity? & ?Inclusion | Brand Purpose / Activism

Smarties X

Gold, Bronze

#KeepHerConfident

Dove

Unilever

Mindshare

US

Social Impact Marketing | Short or Long Form Video

Smarties North America

Gold (2)

Dove CROWN x LinkedIn: #BlackHairIsProfessional

Dove

Unilever

Mindshare

US

Brand Purpose / Activism | Diversity? & ?Inclusion | Omnichannel Marketing

Smarties North America

Silver (3)

The Cost of Beauty

Dove

Unilever

Mindshare

US

Social Impact Marketing | Short or Long Form Video

Smarties North America

Bronze (2)

Fine (P)Arts

Dove

Unilever

Havas Play

Spain

Brand Purpose / Activism | Social Impact Marketing | Diversity? & ?Inclusion

Smarties Europe

Finalist (3)

Dove's Self-Love Drive: Celebrity & Influencers

Dove

Unilever

Mindshare

Indonesia

Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Silver

Lathering Up Dove - Moisturize Every Generation

Dove

Unilever

Mindshare

Indonesia

Personalization

Smarties Indonesia

Silver

Attention is the New Currency

Dove

Unilever

Mindshare

Philippines

Innovative Use of AI in Advertising | Programmatic | AI-Powered Audience Engagement

Smarties Philippines

Bronze, Finalist (2)

Dove: Revolutionizing Underarm Skincare for All

Dove

Unilever

Mindshare

Philippines

Diversity? & ?Inclusion | Creator / Influencer / Celebrity Marketing

Smarties Philippines

Finalist (2)

Enter Your Radiant Girl Era by Dove Deodorants

Dove

Unilever

Mindshare

Philippines

Product and / or Service Launch

Smarties Philippines

Bronze

Tapping into Influence: Dove's Creator2Cart

Dove

Unilever

Mindshare

Philippines

Short or Long Form Video

Smarties Philippines

Finalist

Dove - Auto Content Recognition

Dove

Unilever

PHD

Turkey

Connected TV

Smarties Turkey

Silver

Dove Miracle Recipes

Dove

Unilever

PHD

Turkey

Social Media Marketing

Smarties Turkey

Silver

Until Dove Runs Out

Dove

Unilever

PHD

Turkey

Social Media Marketing

Smarties Turkey

Bronze

ENFRENTEMOS LA IRRITACIÓN

Dove

Unilever

VML

Argentina

Diversity & Inclusion | Social Impact Marketing

Smarties Hispanic Latam

Bronze, Finalist

A falta que 1/3 faz

Dove

Unilever

DAVID

Brazil

Omnichannel Marketing

Smarties Brazil

Finalist

Welcome To Womanhood

Dove

Unilever

PHD

Saudi Arabia

Brand Purpose / Activism | Diversity  &  Inclusion | Social Impact Marketing

Smarties KSA

Gold (2), Silver

Welcome To Womanhood

Dove

Unilever

PHD

Saudi Arabia

Diversity  &  Inclusion | Brand Purpose / Activism | Social Impact Marketing

Smarties MENA

Bronze, Finalist (2)

Welcome To Womanhood

Dove

Unilever

PHD

Saudi Arabia

Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism

Smarties MEA

Silver, Bronze, Finalist

Dove Men+Care RWC 2023 Trophy Tour

Dove

Unilever

OLIVER

South Africa

Impact Media : Creator / Influencer Marketing

Smarties South Africa

Finalist

Dove's Self-Love Drive: Celebrity & Influencers

Dove

Unilever

Ogilvy

Indonesia

Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Silver