MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2025

Doritos

Overall rank

#35

Points

132.7

Awards won

10

Finalists

1

Region
Global
Best in Show 0
Gold 4
Silver 2
Bronze 4
Finalist 1

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Doritos Dolutos Doritos PepsiCo NaysWorks Turkey Brand Experience Smarties Turkey Bronze
Doritos La'Chef Doritos PepsiCo OMD Turkey Customer (CX) / User Experience (UX) & Design Smarties Turkey Bronze
Doritos x Ruffles SWAP Doritos PepsiCo OMD Turkey Product and / or Service Launch | Social Media Marketing Smarties Turkey Gold (2)
Doritos Dolutos Doritos PepsiCo NaysWorks Turkey Brand Experience | Brand Experience Smarties MEA Bronze, Finalist
Doritos La'Chef Doritos PepsiCo OMD Turkey Customer (CX) / User Experience (UX) & Design | Customer (CX) / User Experience (UX) & Design Smarties MEA Silver, Bronze
Doritos x Ruffles SWAP Doritos PepsiCo OMD Turkey Social Media Marketing | Product and / or Service Launch | Social Media Marketing Smarties MEA Gold (2), Silver