MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Creative Agencies Vietnam 2021

Dentsu Redder

Overall rank

#1

Points

142.7

Awards won

13

Finalists

7

Location
Ho Chi Minh City
Region
Vietnam
Best in Show 0
Gold 3
Silver 5
Bronze 5
Finalist 7

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 Chinsu Chili Masan Group Dentsu Redder Vietnam Social Media Marketing Smarties X Bronze
Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride Biti's Hunter Biti's Dentsu Redder Vietnam Best use of Branded Content, Social Media Marketing Smarties APAC Finalist (2)
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 Chinsu Chili Masan Group Dentsu Redder Vietnam Video Advertising Smarties APAC Silver
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart Head & Shoulders Procter & Gamble Dentsu Redder Vietnam Best use of Branded Content, Video Advertising Smarties APAC Silver, Bronze
How Honda MV won Millions of Hearts across Generations & championed YouTube TET Trending in Vietnam in TET Honda Honda Dentsu Redder Vietnam Video Advertising, Cross Channel Integration Smarties Vietnam Gold, Bronze
How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride Biti's Hunter Biti's Dentsu Redder Vietnam Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch Smarties Vietnam Silver (2), Bronze
Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing Biti's Hunter Biti's Dentsu Redder Vietnam Video Advertising Smarties Vietnam Finalist
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 Chinsu Chili Masan Group Dentsu Redder Vietnam Social Media Marketing Smarties Vietnam Finalist
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart Head & Shoulders Procter & Gamble Dentsu Redder Vietnam Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration Smarties Vietnam Gold, Bronze, Finalist
"Discover the World of Cough" Prospan Flordis Dentsu Redder Vietnam Most Engaging Mobile Creative, Cross Mobile Integration Smarties Vietnam Gold, Silver
How Baemin - New Player won the Consumer Hearts in a Competitive and Promotion driven Food Delivery Apps Market BAEMIN Woowa Brothers Dentsu Redder Vietnam Innovation, Best Brand Experience in Mobile Rich Media Smarties Vietnam Finalist (2)