Top Creative Agencies - APAC 2021
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Dentsu Redder
| Overall Rank: | 1 |
| Points: | 142.7 |
| Awards Won: | 13 |
| Finalist(s) Achieved: | 7 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 5 |
| Location: | Ho Chi Minh City |
| Region: | APAC |
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
Dentsu Redder |
Vietnam |
Social Media Marketing |
Smarties X |
Bronze |
Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride |
Biti's Hunter |
Biti's |
Dentsu Redder |
Vietnam |
Best use of Branded Content, Social Media Marketing |
Smarties APAC |
Finalist (2) |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
Dentsu Redder |
Vietnam |
Video Advertising |
Smarties APAC |
Silver |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart |
Head & Shoulders |
Procter & Gamble |
Dentsu Redder |
Vietnam |
Best use of Branded Content, Video Advertising |
Smarties APAC |
Silver, Bronze |
How Honda MV won Millions of Hearts across Generations & championed YouTube TET Trending in Vietnam in TET |
Honda |
Honda |
Dentsu Redder |
Vietnam |
Video Advertising, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze |
How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride |
Biti's Hunter |
Biti's |
Dentsu Redder |
Vietnam |
Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch |
Smarties Vietnam |
Silver (2), Bronze |
Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing |
Biti's Hunter |
Biti's |
Dentsu Redder |
Vietnam |
Video Advertising |
Smarties Vietnam |
Finalist |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
Dentsu Redder |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Finalist |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart |
Head & Shoulders |
Procter & Gamble |
Dentsu Redder |
Vietnam |
Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze, Finalist |
"Discover the World of Cough" |
Prospan |
Flordis |
Dentsu Redder |
Vietnam |
Most Engaging Mobile Creative, Cross Mobile Integration |
Smarties Vietnam |
Gold, Silver |
How Baemin - New Player won the Consumer Hearts in a Competitive and Promotion driven Food Delivery Apps Market |
BAEMIN |
Woowa Brothers |
Dentsu Redder |
Vietnam |
Innovation, Best Brand Experience in Mobile Rich Media |
Smarties Vietnam |
Finalist (2) |