MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2024

Dentsu International


Overall Rank: 11
Points: 638.2
Awards Won: 58
Finalist(s) Achieved: 21

Best in Show(s) Won: 1
Gold(s) Won: 23
Silver(s) Won: 13
Bronze(s) Won: 21
Region: Global
Network: Dentsu

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Inclusive Internet safety literacy for seniors

Google

Alphabet

Dentsu Creative

Vietnam

Diversity? & ?Inclusion

Smarties APAC

Finalist

Uplifted Breadwinners as real winners in Society

BOSS Coffee

Suntory

Dentsu Creative

Vietnam

Social Impact Marketing

Smarties APAC

Finalist

Inclusive Internet safety literacy for seniors

Google

Alphabet

Dentsu Creative

Vietnam

Diversity? & ?Inclusion

Smarties X

Finalist

Forces of Nature

Mastercard

Mastercard

Carat

US

Brand Experience

Smarties North America

Finalist

Vodafone Turkey- Red Pop-Up

Vodafone

Vodafone

Carat

Turkey

Omnichannel Marketing

Smarties Europe

Bronze

Deutsche Bahn - Infrastructure Mobility Index

Deutsche Bahn

Deutsche Bahn

Carat

Germany

Instant Impact / Promotion | Data Insights / Contextual Marketing

Smarties DACH

Gold (2)

#CerahAutoDilihat: Men's Biore Redefined "Bright"

Bioré

Kao Corporation

dentsu Indonesia

Indonesia

Short or Long Form Video

Smarties Indonesia

Finalist

#SekarangWaktunya : BCA Expoversary 2024

BCA Digital

Djarum

dentsu Indonesia

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Silver

#TehKotaksatusatunya Launching

Ultrajaya

Ultrajaya

dentsu Indonesia

Indonesia

WEB 3.0 Technologies Marketing

Smarties Indonesia

Finalist

AI-Powered Jaga Kondisi: BEAR BRAND’s Health Focus

Bear Brand

Nestle

dentsu Indonesia

Indonesia

AI-Powered Audience Engagement

Smarties Indonesia

Bronze

Boosting Sales with AR Packaging

LACTOGROW

Nestle

dentsu Indonesia

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Silver

Don’t Know? Kasih No! (Don’t Know? Give No!)

BCA Digital

Djarum

dentsu Indonesia

Indonesia

Best In Show | Social Impact Marketing | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Instant Impact / Promotion

Smarties Indonesia

Best in Show, Gold (4), Finalist

Frames Of Joy: Capturing Love With Cussons

PZ Cussons

PZ Cussons

dentsu Indonesia

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Bronze

How Cap Panda Challenged the Status Quo in Ramadan

Cap Panda

Kino

dentsu Indonesia

Indonesia

Connected TV

Smarties Indonesia

Gold

Kisah Jejak #BuktiBaktiBCA

BCA Digital

Djarum

Dentsu Creative

Indonesia

Diversity? & ?Inclusion

Smarties Indonesia

Finalist

Look Up at the Sky! It's Mandiri's #RiseIntoSpace

Bank Mandiri

Government of Indonesia

dentsu Indonesia

Indonesia

Product and / or Service Launch

Smarties Indonesia

Finalist

No More Insecure, Dermies: Double Date Domination

ERHA

ERHA

dentsu Indonesia

Indonesia

Integrated Ecommerce Innovation & Live Streaming

Smarties Indonesia

Finalist

Wyeth’s Gamified and Rewarded Ads Boost Purchase

Wyeth Nutrition

Nestle

dentsu Indonesia

Indonesia

Cross Digital Media Marketing

Smarties Indonesia

Finalist

"Hello Good Fortune"

Hong Kong Tourism Board

Hong Kong Tourism Board

Carat

Thailand

Omnichannel Marketing

Smarties Thailand

Bronze

360 Holistic Media Strategy with impact full funne

PTT Public Company Limited

Government of Thailand

dentsu X

Thailand

Social Media Marketing

Smarties Thailand

Finalist

EGAT The Alien

Electricity Generating Authority of Thailand

Government of Thailand

iProspect

Thailand

Social Impact Marketing

Smarties Thailand

Finalist

Glico's C-Commerce Launch: Month One ROAS Boost fo

Glico

Glico

dentsu X

Thailand

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Thailand

Finalist

Heineken Experience Silver 2023

Heineken

Heineken

Carat

Thailand

Product and / or Service Launch

Smarties Thailand

Silver

Hilux Revo MLM

Toyota

Toyota Motor Corporation

dentsu X

Thailand

Omnichannel Marketing

Smarties Thailand

Finalist

Let's Celebrate with Central

Central Department Store

Central Group

iProspect

Thailand

Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Thailand

Silver, Bronze

Meiji Sensation Art

CP-Meiji

Charoen Pokphand Group

Carat

Thailand

Brand Experience

Smarties Thailand

Silver

The Helping Foot

Ayudhya Capital

Mitsubishi Group

dentsu X

Thailand

AI-Powered Audience Engagement

Smarties Thailand

Bronze

Toyota Road Safety

Toyota

Toyota Motor Corporation

dentsu X

Thailand

Social Impact Marketing

Smarties Thailand

Finalist

A Tribute to the Tireless Shoulder

Suntory

Suntory

Dentsu Creative

Vietnam

Diversity? & ?Inclusion

Smarties Vietnam

Bronze

BREW FOR YOUR FIRE WITH TIGER CRYSTAL

Tiger Beer

Heineken

Dentsu Redstar

Vietnam

AI-Powered Audience Engagement

Smarties Vietnam

Finalist

Inclusive Internet safety literacy for seniors

Google

Alphabet

Dentsu Creative

Vietnam

Diversity? & ?Inclusion

Smarties Vietnam

Gold

PIONEERING STRIDES FORWARD–KIÊU HÙNG TI?P B??C

Acecook

Acecook

Dentsu Sports

Vietnam

Diversity? & ?Inclusion | Brand Purpose / Activism

Smarties Vietnam

Bronze, Finalist

Uplifted Breadwinners as real winners in Society

BOSS Coffee

Suntory

Dentsu Creative

Vietnam

Social Impact Marketing

Smarties Vietnam

Gold

Freezon'da Ya?a Tak?lanlar

Vodafone

Vodafone

Carat

Turkey

Cross Digital Media Marketing | Instant Impact / Promotion

Smarties Turkey

Gold, Bronze

Konum At Gelelim

Nescafe

Nestle

Dentsu Creative

Turkey

Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing

Smarties Turkey

Gold (2)

Mastercard – The Priceless Clan

Mastercard

Mastercard

Carat

Saudi Arabia

Experimental / Innovation Technology | Gaming, Gamification & E-Sports

Smarties KSA

Silver (2)

Heinz and Silverpush Wins The Slowest Race With AI

Heinz

Kraft Heinz Company

Carat

Singapore

Real Time Marketing

Smarties MENA

Bronze

Red Pop-Up

Vodafone

Vodafone

Carat

Turkey

Omnichannel Marketing | Brand Experience

Smarties MEA

Bronze, Finalist

Bactroban × Disney: Delivery in A Flash

Bactroban

Haleon

Dentsu Creative

China

O2O / New Retail / Innovative Sales Channels

Smarties China

Gold

FamilyMart 20th Anniversary, Welcome Home

FamilyMart

Itochu

Dentsu Creative

China

Creator/ Influencer Marketing | Customer Life Cycle Marketing

Smarties China

Gold, Bronze

FLIXONASE: Flurry Challenge

FLIXONASE

Haleon

Dentsu Creative

China

Integrated Ecommerce Innovation

Smarties China

Gold

AI-Assisted Artists

Intel

Intel

Dentsu Creative

China

AI Marketing

Smarties China

Gold

Detective Jia

Intel

Intel

Dentsu Creative

China

Long Video Marketing

Smarties China

Silver

Lost in Time

Jian Ai Elderly Charity Center

Jian Ai Elderly Charity Center

Dentsu Creative

China

Cross Platform - All media | Social Impact Marketing | Best in Show

Smarties China

Gold (2)

Beauty in Diagnosis

Kao Corporation

Kao Corporation

Dentsu Creative

China

Experimental / Innovation Technology

Smarties China

Bronze

Up with KFC Crazy Thursdays!

KFC

Yum! Brands

Dentsu Creative

China

Brand Experience | Cross Platform - All media | Instant Impact

Smarties China

Gold (2), Silver

The Restaurant of Silence

KFC

Yum! Brands

Dentsu Creative

China

Brand Purpose/Activism

Smarties China

Bronze

Launching KFC Pictures!

KFC

Yum! Brands

Dentsu Creative

China

Creator/ Influencer Marketing | Social Impact Marketing

Smarties China

Gold, Bronze

Nestle Coffee x G318-Must drive in this life Self-driving cultural tourism project

Nescafe

Nestle

dentsu China

China

Cultural Innovation/Innovation/Brand Crossover

Smarties China

Bronze

Love in AI

Starbucks

Starbucks

Dentsu Creative

China

AI Marketing

Smarties China

Bronze

Stride: Disco in the Metaverse

Stride

Mondelez International

Dentsu Creative

China

AR/VR/MR /Metaverse

Smarties China

Bronze

-196? Black Tech Lab

-196

Suntory

Dentsu Creative

China

Experimental / Innovation Technology

Smarties China

Bronze

The Inseparable Chinese New Year

Toyota

Toyota Motor Corporation

Dentsu Creative

China

Short Video Marketing

Smarties China

Bronze

Corona Sunsets World Tour

Corona

Anheuser-Busch InBev

dentsu South Africa

South Africa

E-commerce Marketing : Integrated Ecommerce Innovation

Smarties South Africa

Silver

Dynamic Displays Dominance: DStv's Streaming Revolution in Kenya

DStv

MultiChoice

Dentsu Performance

South Africa

Experience Technology : Programmatic

Smarties South Africa

Finalist

NightVision AdTech

Dentsu

Dentsu

dentsu South Africa

South Africa

Experience Technology : Programmatic | Marketing Impact : Data Insights Marketing

Smarties South Africa

Silver (2)

Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need

Castle Lite

Anheuser-Busch InBev

iProspect

South Africa

Marketing Impact : Promotional Instant Impact | Purpose Driven Marketing : Social Impact Marketing | Purpose Driven Marketing : Brand Purpose / Activism

Smarties South Africa

Gold (2), Silver

Turning Workers Day into a day of appreciation

Castle Lite

Anheuser-Busch InBev

iProspect

South Africa

E-commerce Marketing : Integrated Ecommerce Innovation | Purpose Driven Marketing : Brand Purpose / Activism

Smarties South Africa

Bronze, Finalist