Top Agency Networks Global 2024
Dentsu International
Overall rank
#11
Points
638.2
Awards won
58
Finalists
21
Best in Show
1
Gold
23
Silver
13
Bronze
21
Finalist
21
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Inclusive Internet safety literacy for seniors | Alphabet | Dentsu Creative | Vietnam | Diversity? & ?Inclusion | Smarties APAC | Finalist | |
| Uplifted Breadwinners as real winners in Society | BOSS Coffee | Suntory | Dentsu Creative | Vietnam | Social Impact Marketing | Smarties APAC | Finalist |
| Inclusive Internet safety literacy for seniors | Alphabet | Dentsu Creative | Vietnam | Diversity? & ?Inclusion | Smarties X | Finalist | |
| Forces of Nature | Mastercard | Mastercard | Carat | US | Brand Experience | Smarties North America | Finalist |
| Vodafone Turkey- Red Pop-Up | Vodafone | Vodafone | Carat | Turkey | Omnichannel Marketing | Smarties Europe | Bronze |
| Deutsche Bahn - Infrastructure Mobility Index | Deutsche Bahn | Deutsche Bahn | Carat | Germany | Instant Impact / Promotion | Data Insights / Contextual Marketing | Smarties DACH | Gold (2) |
| #CerahAutoDilihat: Men's Biore Redefined "Bright" | Bioré | Kao Corporation | dentsu Indonesia | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| #SekarangWaktunya : BCA Expoversary 2024 | BCA Digital | Djarum | dentsu Indonesia | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Silver |
| #TehKotaksatusatunya Launching | Ultrajaya | Ultrajaya | dentsu Indonesia | Indonesia | WEB 3.0 Technologies Marketing | Smarties Indonesia | Finalist |
| AI-Powered Jaga Kondisi: BEAR BRAND’s Health Focus | Bear Brand | Nestle | dentsu Indonesia | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Bronze |
| Boosting Sales with AR Packaging | LACTOGROW | Nestle | dentsu Indonesia | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Silver |
| Don’t Know? Kasih No! (Don’t Know? Give No!) | BCA Digital | Djarum | dentsu Indonesia | Indonesia | Best In Show | Social Impact Marketing | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Instant Impact / Promotion | Smarties Indonesia | Best in Show, Gold (4), Finalist |
| Frames Of Joy: Capturing Love With Cussons | PZ Cussons | PZ Cussons | dentsu Indonesia | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Bronze |
| How Cap Panda Challenged the Status Quo in Ramadan | Cap Panda | Kino | dentsu Indonesia | Indonesia | Connected TV | Smarties Indonesia | Gold |
| Kisah Jejak #BuktiBaktiBCA | BCA Digital | Djarum | Dentsu Creative | Indonesia | Diversity? & ?Inclusion | Smarties Indonesia | Finalist |
| Look Up at the Sky! It's Mandiri's #RiseIntoSpace | Bank Mandiri | Government of Indonesia | dentsu Indonesia | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
| No More Insecure, Dermies: Double Date Domination | ERHA | ERHA | dentsu Indonesia | Indonesia | Integrated Ecommerce Innovation & Live Streaming | Smarties Indonesia | Finalist |
| Wyeth’s Gamified and Rewarded Ads Boost Purchase | Wyeth Nutrition | Nestle | dentsu Indonesia | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Finalist |
| "Hello Good Fortune" | Hong Kong Tourism Board | Hong Kong Tourism Board | Carat | Thailand | Omnichannel Marketing | Smarties Thailand | Bronze |
| 360 Holistic Media Strategy with impact full funne | PTT Public Company Limited | Government of Thailand | dentsu X | Thailand | Social Media Marketing | Smarties Thailand | Finalist |
| EGAT The Alien | Electricity Generating Authority of Thailand | Government of Thailand | iProspect | Thailand | Social Impact Marketing | Smarties Thailand | Finalist |
| Glico's C-Commerce Launch: Month One ROAS Boost fo | Glico | Glico | dentsu X | Thailand | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Thailand | Finalist |
| Heineken Experience Silver 2023 | Heineken | Heineken | Carat | Thailand | Product and / or Service Launch | Smarties Thailand | Silver |
| Hilux Revo MLM | Toyota | Toyota Motor Corporation | dentsu X | Thailand | Omnichannel Marketing | Smarties Thailand | Finalist |
| Let's Celebrate with Central | Central Department Store | Central Group | iProspect | Thailand | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Thailand | Silver, Bronze |
| Meiji Sensation Art | CP-Meiji | Charoen Pokphand Group | Carat | Thailand | Brand Experience | Smarties Thailand | Silver |
| The Helping Foot | Ayudhya Capital | Mitsubishi Group | dentsu X | Thailand | AI-Powered Audience Engagement | Smarties Thailand | Bronze |
| Toyota Road Safety | Toyota | Toyota Motor Corporation | dentsu X | Thailand | Social Impact Marketing | Smarties Thailand | Finalist |
| A Tribute to the Tireless Shoulder | Suntory | Suntory | Dentsu Creative | Vietnam | Diversity? & ?Inclusion | Smarties Vietnam | Bronze |
| BREW FOR YOUR FIRE WITH TIGER CRYSTAL | Tiger Beer | Heineken | Dentsu Redstar | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Finalist |
| Inclusive Internet safety literacy for seniors | Alphabet | Dentsu Creative | Vietnam | Diversity? & ?Inclusion | Smarties Vietnam | Gold | |
| PIONEERING STRIDES FORWARD–KIÊU HÙNG TI?P B??C | Acecook | Acecook | Dentsu Sports | Vietnam | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties Vietnam | Bronze, Finalist |
| Uplifted Breadwinners as real winners in Society | BOSS Coffee | Suntory | Dentsu Creative | Vietnam | Social Impact Marketing | Smarties Vietnam | Gold |
| Freezon'da Ya?a Tak?lanlar | Vodafone | Vodafone | Carat | Turkey | Cross Digital Media Marketing | Instant Impact / Promotion | Smarties Turkey | Gold, Bronze |
| Konum At Gelelim | Nescafe | Nestle | Dentsu Creative | Turkey | Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing | Smarties Turkey | Gold (2) |
| Mastercard – The Priceless Clan | Mastercard | Mastercard | Carat | Saudi Arabia | Experimental / Innovation Technology | Gaming, Gamification & E-Sports | Smarties KSA | Silver (2) |
| Heinz and Silverpush Wins The Slowest Race With AI | Heinz | Kraft Heinz Company | Carat | Singapore | Real Time Marketing | Smarties MENA | Bronze |
| Red Pop-Up | Vodafone | Vodafone | Carat | Turkey | Omnichannel Marketing | Brand Experience | Smarties MEA | Bronze, Finalist |
| Bactroban × Disney: Delivery in A Flash | Bactroban | Haleon | Dentsu Creative | China | O2O / New Retail / Innovative Sales Channels | Smarties China | Gold |
| FamilyMart 20th Anniversary, Welcome Home | FamilyMart | Itochu | Dentsu Creative | China | Creator/ Influencer Marketing | Customer Life Cycle Marketing | Smarties China | Gold, Bronze |
| FLIXONASE: Flurry Challenge | FLIXONASE | Haleon | Dentsu Creative | China | Integrated Ecommerce Innovation | Smarties China | Gold |
| AI-Assisted Artists | Intel | Intel | Dentsu Creative | China | AI Marketing | Smarties China | Gold |
| Detective Jia | Intel | Intel | Dentsu Creative | China | Long Video Marketing | Smarties China | Silver |
| Lost in Time | Jian Ai Elderly Charity Center | Jian Ai Elderly Charity Center | Dentsu Creative | China | Cross Platform - All media | Social Impact Marketing | Best in Show | Smarties China | Gold (2) |
| Beauty in Diagnosis | Kao Corporation | Kao Corporation | Dentsu Creative | China | Experimental / Innovation Technology | Smarties China | Bronze |
| Up with KFC Crazy Thursdays! | KFC | Yum! Brands | Dentsu Creative | China | Brand Experience | Cross Platform - All media | Instant Impact | Smarties China | Gold (2), Silver |
| The Restaurant of Silence | KFC | Yum! Brands | Dentsu Creative | China | Brand Purpose/Activism | Smarties China | Bronze |
| Launching KFC Pictures! | KFC | Yum! Brands | Dentsu Creative | China | Creator/ Influencer Marketing | Social Impact Marketing | Smarties China | Gold, Bronze |
| Nestle Coffee x G318-Must drive in this life Self-driving cultural tourism project | Nescafe | Nestle | dentsu China | China | Cultural Innovation/Innovation/Brand Crossover | Smarties China | Bronze |
| Love in AI | Starbucks | Starbucks | Dentsu Creative | China | AI Marketing | Smarties China | Bronze |
| Stride: Disco in the Metaverse | Stride | Mondelez International | Dentsu Creative | China | AR/VR/MR /Metaverse | Smarties China | Bronze |
| -196? Black Tech Lab | -196 | Suntory | Dentsu Creative | China | Experimental / Innovation Technology | Smarties China | Bronze |
| The Inseparable Chinese New Year | Toyota | Toyota Motor Corporation | Dentsu Creative | China | Short Video Marketing | Smarties China | Bronze |
| Corona Sunsets World Tour | Corona | Anheuser-Busch InBev | dentsu South Africa | South Africa | E-commerce Marketing : Integrated Ecommerce Innovation | Smarties South Africa | Silver |
| Dynamic Displays Dominance: DStv's Streaming Revolution in Kenya | DStv | MultiChoice | Dentsu Performance | South Africa | Experience Technology : Programmatic | Smarties South Africa | Finalist |
| NightVision AdTech | Dentsu | Dentsu | dentsu South Africa | South Africa | Experience Technology : Programmatic | Marketing Impact : Data Insights Marketing | Smarties South Africa | Silver (2) |
| Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need | Castle Lite | Anheuser-Busch InBev | iProspect | South Africa | Marketing Impact : Promotional Instant Impact | Purpose Driven Marketing : Social Impact Marketing | Purpose Driven Marketing : Brand Purpose / Activism | Smarties South Africa | Gold (2), Silver |
| Turning Workers Day into a day of appreciation | Castle Lite | Anheuser-Busch InBev | iProspect | South Africa | E-commerce Marketing : Integrated Ecommerce Innovation | Purpose Driven Marketing : Brand Purpose / Activism | Smarties South Africa | Bronze, Finalist |