Top Agency Networks China 2023
Dentsu International
Overall rank
#2
Points
162.7
Awards won
21
Finalists
0
Best in Show
0
Gold
7
Silver
5
Bronze
9
Finalist
0
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media | Smarties China | Gold (2), Bronze |
| Bactroban X Intangible Cultural Heritage | Bactroban | GSK | Dentsu Creative | China (Mainland) | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver |
| Burberry X Douyin Avatar Project | Burberry | Burberry | Carat | China (Mainland) | Metaverse Technology landing | Smarties China | Bronze |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? | Smarties China | Gold, Silver, Bronze |
| Create the first OTT film and television publicity and distribution full-link solution, and dentsu X helps the classic animated IP film "Spirit Hotel 4: Transforming into a Great Adventure" finish perfectly | Sony Pictures | Sony | dentsu X | China (Mainland) | AddressableTVAdvertising | Smarties China | Gold |
| Orange BUFF | Voltaren | GSK | Dentsu Creative | China (Mainland) | Mobile Game / E-sports Marketing | Smarties China | Silver |
| Poop Tells | BISCO | Mondelēz International | Dentsu Creative | China (Mainland) | Brand Creative Content | Smarties China | Bronze |
| Remedy Recipes | Unilever Food Solutions / Knorr | Unilever | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold (2) |
| Sweet Pain | Fenbid | GSK | Dentsu Creative | China (Mainland) | Best Social Communication?UGC/IKGC), Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver (2) |
| The Ultra Art | Shell | Shell | Dentsu Creative | China (Mainland) | Brand Creative Content | Smarties China | Gold |
| This is the Taste! | Master Kong | Master Kong | Dentsu Creative | China (Mainland) | Cross Chanel Integration, 'Creative Integration | Smarties China | Bronze (2) |
| This is Very Green | Ant Forest | Ant Group | Dentsu Creative | China (Mainland) | Sustainable marketing | Smarties China | Bronze |
| Time Travel Photo Studio | Contac NT | GSK | Dentsu Creative | China (Mainland) | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Bronze |
| Virtual Popstar's Bday Party | Master Kong | Master Kong | Dentsu Creative | China (Mainland) | Metaverse Technology landing | Smarties China | Bronze |