Top Agency Networks APAC 2023
Dentsu International
Overall rank
#2
Points
753.6
Awards won
55
Finalists
29
Best in Show
0
Gold
15
Silver
18
Bronze
22
Finalist
29
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Beyond Speedy Delivery. Because You Need More | GHTK | GHTK | dentsu Redder | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
| Defeating cyber Bad Friends together | Alphabet | Dentsu Creative | Vietnam | Brand Purpose / Activism, Social Impact Marketing | Smarties APAC | Gold, Finalist | |
| Edelweiss Festive - The First Snow Show in Vietnam | Edelweiss | Heineken | Red Star | Vietnam | Product and / or Service Launch | Smarties APAC | Silver |
| HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING | Heineken | Heineken | Red Star | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Silver |
| How Biti's turns their 40th anniversary into a national and community campaign delivering a huge impact at zero media budget? | Biti's | Biti's | dentsu Redder | Vietnam | Creator / Influencer / Celebrity Marketing, Short or Long Form Video | Smarties APAC | Finalist (2) |
| How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT? | Techcombank | Techcombank | dentsu Redder | Vietnam | Instant Impact / Promotion | Smarties APAC | Silver |
| Raising the bar 11x on Lifetime value | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| The BIG CAT that Brings You BIG LUCK | Techcombank | Techcombank | dentsu Redder | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver |
| Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters | Tiger Beer | Heineken | Red Star | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech | Smarties APAC | Bronze |
| Soju Infused Lager Launch | Tiger Beer | Heineken | Red Star | Vietnam | Product and / or Service Launch, Brand Experience | Smarties APAC | Bronze, Finalist |
| Sturdo | Bridgestone | Bridgestone | Dentsu Creative | India | Brand Experience | Smarties India | Silver |
| Modern Work | Microsoft | Microsoft | Carat | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Bronze |
| Surface Devices | Microsoft | Microsoft | Carat | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Finalist |
| The Multiscreen Journey Of Nurturing Lives | Cetaphil | Galderma | dentsu X | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist |
| ‘RUMAH NESTLE’ VIRTUAL OPEN HOUSE TO INCREASE BRANDS’ RELATIONSHIP TO CONSUMERS DAY-TO-DAY LIVES | Nestlé | Nestlé | dentsu Indonesia | Indonesia | Live (Streaming) E-commerce | Smarties Indonesia | Finalist |
| There is Love There is KitKat - Valentine's Day | KitKat | Nestlé | dentsu Indonesia | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| Always-On Fire: How XL Axiata Ignites E-Commerce Growth with Consistency | XL Axiata | Axiata Group Berhad | dentsu Indonesia | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
| Balancing Parenting and Nutrition - It All Starts From Within! | Nestlé LACTOGROW | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| FortiGro: CINTA BUNDA SEMPURNA, Challenging Mom-shaming and Redefining Motherhood in Indonesia | Dancow | Nestlé | dentsu Indonesia | Indonesia | Brand Purpose / Activism, Omnichannel Marketing | Smarties Indonesia | Gold, Finalist |
| Financial Fitness Gym | Bank OCBC NISP | OCBC Bank | dentsu Indonesia | Indonesia | Brand Experience, Customer (CX) / User Experience (UX) & Design, Social Impact Marketing | Smarties Indonesia | Gold, Silver, Bronze |
| FIRST PARTY DATA USAGE THROUGH CODA ACTIVATION | Lactogrow | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| Fueling Your Mudik Journey: Conquer the Road with Nescafe! | Nescafé | Nestlé | dentsu Indonesia | Indonesia | Omnichannel Marketing | Smarties Indonesia | Silver |
| Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign | KitKat | Nestlé | dentsu Indonesia | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Instead of blaming it, turn it on | Nyala | OCBC Bank | dentsu Indonesia | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
| On the road to rejuvenation: how Bear Brand leveraged the power of contextual location during the mudik period | Bear Brand | Nestlé | dentsu Indonesia | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
| S-26 Procal GOLD: Exceptional Support Across Media Channel Drives S-26 GOLD Be A True Parenting Partner | S-26 | Nestlé | dentsu Indonesia | Indonesia | Brand Experience, Instant Impact / Promotion | Smarties Indonesia | Finalist (2) |
| Tracking the impact of online ads on offline sales with footfall measurement | ABC | Kraft Heinz Company | Carat | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist |
| UNITING COFFEE LOVERS AROUND THE WORLD CUP: BREWING UNFORGETTABLE MOMENTS WITH NESCAFÉ's CONTEXTUAL WORLD CUP CAMPAIGN | Nescafé | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Bronze |
| Unlocking a Connected Future | XL PRIORITAS | Axiata Group Berhad | dentsu Indonesia | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| Upside Down to Uptake: BEAR BRAND's Campaign Reverses Consumer Consideration Slump and Restores Viatality | Bear Brand | Nestlé | dentsu Indonesia | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Gold |
| Weaving Scent-sational Ramadan Micro Moments | Downy | Procter & Gamble | dentsu Indonesia | Indonesia | Product and / or Service Launch, Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Bronze (2) |
| A Step Forward | Biti's | Biti's | dentsu Redder | Vietnam | Brand Purpose / Activism, Social Impact Marketing | Smarties Vietnam | Silver (2) |
| Beyond Speedy Delivery. Because You Need More | GHTK | GHTK | dentsu Redder | Vietnam | Brand Experience, Creator / Influencer / Celebrity Marketing, Short or Long Form Video | Smarties Vietnam | Silver, Finalist (2) |
| Defeating cyber Bad Friends together | Alphabet | Dentsu Creative | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver | |
| Flavored by a True Story | Anheuser-Busch InBev | Anheuser-Busch InBev | dentsu Redder | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
| THUONG MINH MOT TI, CHO DOI NHU Y | Generali | Generali Group | dentsu X | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
| How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? | Techcombank | Techcombank | dentsu Redder | Vietnam | Omnichannel Marketing | Smarties Vietnam | Bronze |
| LarueOKE 2023 | Larue | Heineken | Red Star | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Finalist |
| Raising the bar 11x on Lifetime value | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Data Insights / Contextual Marketing | Smarties Vietnam | Silver, Finalist |
| Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER | Strongbow | Heineken | Red Star | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze |
| The Bank For WHY NOT? Generation | Techcombank | Techcombank | dentsu Redder | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Bronze |
| The BIG CAT that Brings You BIG LUCK | Techcombank | Techcombank | dentsu Redder | Vietnam | Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Bronze |
| The Retail Robot that Goes to You | Hada Lobo | Rohto | Dentsu Creative | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
| Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters | Tiger Beer | Heineken | Red Star | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing | Smarties Vietnam | Gold, Finalist |
| Soju Infused Lager Launch | Tiger Beer | Heineken | Red Star | Vietnam | Programmatic, Product and / or Service Launch | Smarties Vietnam | Gold, Finalist |
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media | Smarties China | Gold (2), Bronze |
| Bactroban X Intangible Cultural Heritage | Bactroban | GSK | Dentsu Creative | China (Mainland) | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver |
| Burberry X Douyin Avatar Project | Burberry | Burberry | Carat | China (Mainland) | Metaverse Technology landing | Smarties China | Bronze |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? | Smarties China | Gold, Silver, Bronze |
| Create the first OTT film and television publicity and distribution full-link solution, and dentsu X helps the classic animated IP film "Spirit Hotel 4: Transforming into a Great Adventure" finish perfectly | Sony Pictures | Sony | dentsu X | China (Mainland) | AddressableTVAdvertising | Smarties China | Gold |
| Orange BUFF | Voltaren | GSK | Dentsu Creative | China (Mainland) | Mobile Game / E-sports Marketing | Smarties China | Silver |
| Poop Tells | BISCO | Mondelēz International | Dentsu Creative | China (Mainland) | Brand Creative Content | Smarties China | Bronze |
| Remedy Recipes | Unilever Food Solutions / Knorr | Unilever | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold (2) |
| Sweet Pain | Fenbid | GSK | Dentsu Creative | China (Mainland) | Best Social Communication?UGC/IKGC), Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver (2) |
| The Ultra Art | Shell | Shell | Dentsu Creative | China (Mainland) | Brand Creative Content | Smarties China | Gold |
| This is the Taste! | Master Kong | Master Kong | Dentsu Creative | China (Mainland) | Cross Chanel Integration, 'Creative Integration | Smarties China | Bronze (2) |
| This is Very Green | Ant Forest | Ant Group | Dentsu Creative | China (Mainland) | Sustainable marketing | Smarties China | Bronze |
| Time Travel Photo Studio | Contac NT | GSK | Dentsu Creative | China (Mainland) | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Bronze |
| Virtual Popstar's Bday Party | Master Kong | Master Kong | Dentsu Creative | China (Mainland) | Metaverse Technology landing | Smarties China | Bronze |
| THUONG MINH MOT TI, CHO DOI NHU Y | Generali | Generali Group | dentsu Vietnam | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
| GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Dentsu Redder | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| Crysmas - Turning Passion into Magic | Tiger Beer | Heineken | Red Star | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist |