Top Agency Networks Vietnam 2022
Dentsu International
Overall rank
#2
Points
229.1
Awards won
14
Finalists
13
Best in Show
0
Gold
3
Silver
7
Bronze
4
Finalist
13
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | Red Star | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
| Dynamic Uplift In A New Normal | Zespri | Zespri | Dentsu Creative | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Silver |
| Unordinary launch for an extraordinary impact | Strongbow | Heineken | Red Star | Vietnam | Product / Service Launch | Smarties Vietnam | Bronze |
| TinyTan Launch | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
| Real Beer for GenZ. Game plan for a disruptor: re-crafting brand & product into a real stage for GenZ creators in Tet | Beck's | Anheuser-Busch InBev | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Finalist |
| The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Customer Experience (CX), Integrated Ecommerce Innovation | Smarties Vietnam | Finalist (2) |
| The 1st Ever eCommerce Campaign Tailored for Gen Z The Spiritual Followers | Biti's | Biti's | Dentsu Redder | Vietnam | Integrated Ecommerce Innovation | Smarties Vietnam | Gold |
| 1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Social Media Marketing, Short or Long Form Video | Smarties Vietnam | Silver (2) |
| LIVING THE + LIFE: How a mass out-of-style fridge brand premiumizes itself and refine the standard of catego | Panasonic | Panasonic | Dentsu Redder | Vietnam | Brand Experience, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
| COMEBACK TO MOM'S LULLABY: How did a forgotten type of art make a grand comeback to YouTube top trending and topped Tiktok trend | Ms. Bach Tuyet | Ms. Bach Tuyet | Dentsu Redder | Vietnam | Social Impact Marketing | Smarties Vietnam | Gold |
| ImPerfection Campaign - Turning societal image of Perfection upside down | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Finalist |
| Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Experience (CX) | Smarties Vietnam | Finalist |
| Know your Whisky, Get your Rewards | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Silver |
| LỜI CÂU HÔN THỨ 2 - The Second Proposal | Generali Group | Generali Group | dentsu X | Vietnam | Cross Platform - All Media, Customer Experience (CX) | Smarties Vietnam | Bronze (2) |
| Strongbow Peach Packs a Mean Punch with Gamification Campaign | Strongbow | Heineken | Red Star | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| Going all in for Sea Games | Bia Viet | Heineken | Red Star | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
| Pause and Keep Chill For Optimism | Strongbow | Heineken | Red Star | Vietnam | Cross Platform - Digital Only | Smarties Vietnam | Finalist |
| The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Red Star | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
| Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Red Star | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
| Unlocking ECommerce with Always-On Collaborative Ads | Heineken | Heineken | Dentsu Redder | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Finalist |