Top Agency Networks China 2022
Dentsu International
Overall rank
#2
Points
159.5
Awards won
21
Finalists
0
Best in Show
0
Gold
7
Silver
4
Bronze
10
Finalist
0
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Bactroban X Intangible Cultural Heritage | Bactroban | GSK | Dentsu Creative | China | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver |
| Avatar Project | Burberry | Burberry | Carat | China | Metaverse Technology landing | Smarties China | Bronze |
| Create the first OTT film and television publicity and distribution full-link solution, and dentsu X helps the classic animated IP film "Spirit Hotel 4: Transforming into a Great Adventure" finish perfectly | Sony Pictures | Sony | dentsu X | China | AddressableTVAdvertising | Smarties China | Gold |
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China | Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） | Smarties China | Gold (2), Bronze |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Bronze (2) |
| Orange BUFF | Voltaren | Haleon | Dentsu Creative | China | Mobile Game / E-sports Marketing | Smarties China | Silver |
| Poop Tells | Bisco | Glico | Dentsu Creative | China | Brand Creative Content | Smarties China | Bronze |
| Remedy Recipes | Knorr | Unilever | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold, Silver |
| Sweet Pain | Fenbid | GSK | Dentsu Creative | China | Best Social Communication （UGC/IKGC）, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
| The Ultra Art | Shell | Shell | Dentsu Creative | China | Brand Creative Content | Smarties China | Gold |
| This is the Taste! | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Cross Chanel Integration, Creative Integration | Smarties China | Bronze (2) |
| This is Very Green | Ant Forest | Alibaba Group | Dentsu Creative | China | Sustainable marketing | Smarties China | Bronze |
| Time Travel Photo Studio | Contac NT | GSK | Dentsu Creative | China | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Bronze |
| Virtual Popstar's Bday Party | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Metaverse Technology landing | Smarties China | Bronze |