Top Agency Networks Global 2021
Dentsu International
Overall rank
#2
Points
826.3
Awards won
68
Finalists
40
Best in Show
2
Gold
15
Silver
25
Bronze
26
Finalist
40
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Killer recipes | Unilever Food Solutions | Unilever | dentsu MB | China | Consumer Promotions | Smarties X | Silver |
| How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Social Media Marketing | Smarties X | Bronze |
| How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | iProspect | Vietnam | Social Media Marketing | Smarties X | Bronze |
| #AbCricketBuzzega | Cricbuzz | The Times Group | WATConsult | India | Social Media Marketing | Smarties X | Bronze |
| Personal Assistant Maxi - WhatsApp Integration | İşbank | İşbank | Carat | Turkey | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
| Killer recipes | Unilever Food Solutions | Unilever | dentsu MB | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
| Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Best use of Branded Content, Social Media Marketing | Smarties APAC | Finalist (2) |
| Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride | Biti's Hunter | Biti's | Carat | Vietnam | Best use of Branded Content, Social Media Marketing | Smarties APAC | Finalist (2) |
| How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Video Advertising | Smarties APAC | Silver |
| How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | iProspect | Vietnam | Video Advertising | Smarties APAC | Silver |
| How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Best use of Branded Content, Video Advertising | Smarties APAC | Silver, Bronze |
| Connecting the disconnected worlds of TV & Mobile | Discovery+ | Warner Bros. Discovery | Merkle Sokrati | India | Connected Devices / The Internet of Things | Smarties APAC | Finalist |
| Love Worry-free With Durex Jeans | Durex | Reckitt | dentsu MB | Vietnam | Brand Awareness / Experience | Smarties APAC | Silver |
| Tracker Launching | Chevrolet | General Motors | Carat | Argentina | Lead Generation | Smarties Hispanic LATAM | Finalist |
| Onix – Toto Ferro | Chevrolet | General Motors | Carat | Argentina | Product / Service Launch | Smarties Hispanic LATAM | Bronze |
| Heineken demonstrates the effectiveness of contextual targeting | Heineken | Heineken | dentsu | Mexico | Data/Insights, Innovation | Smarties Hispanic LATAM | Gold, Finalist |
| The key of | Chevrolet | General Motors | Carat | Argentina | Audio / Sonic Branding | Smarties Hispanic LATAM | Finalist |
| 1 Billion Rides - Hiper-super-uber-surprise | 99 | Beijing Xiaoju Technology | Isobar | Brazil | Cross Channel Integration, Location Targeting, Brand Experience, Innovation | Smarties Brazil | Silver (2), Finalist (2) |
| Tracker: No More Regrets | Chevrolet | General Motors | Isobar | Brazil | Product / Service Launch | Smarties Brazil | Bronze |
| Onix Music Trip. An engaging and interactive journey with youth through music | Chevrolet | General Motors | Isobar | Brazil | Brand Experience, Social Media Marketing | Smarties Brazil | Finalist (2) |
| Teleport- Coca-Cola Summer, Break your slumps with AR | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Data/Insights | Smarties EMEA | Silver |
| Spotify- Coca-Cola Summer, Absconders’ Playlist | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Location Based Services or Targeting | Smarties EMEA | Finalist |
| Promo & Deezer Collab 2020 | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Consumer Promotions | Smarties EMEA | Finalist |
| More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Mobile App, Inclusivity (during the pandemic) | Smarties EMEA | Finalist (2) |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Data/Insights | Smarties EMEA | Finalist |
| Empathy Pre-Roll | Bajaj Allianz General Insurance | Bajaj Group | WATConsult | India | Social Media Marketing | Smarties India | Finalist |
| Connecting the disconnected worlds of TV & Mobile | Discovery+ | Warner Bros. Discovery | Merkle Sokrati | India | Connected Devices / The Internet of Things, Programmatic and Machine Learning | Smarties India | Silver, Finalist |
| Gaming Happens with Intel | Intel | Intel Corporation | Carat | India | Gaming / Gamification & E-Sports | Smarties India | Finalist |
| PC Paathshala – pioneering an online learning ecosystem | Intel | Intel Corporation | Carat | India | Cross Channel Integration | Smarties India | Bronze |
| When Style Meets Substance | A Creative Collaboration | Intel | Intel Corporation | Carat | India | Most Engaging Mobile Creative | Smarties India | Silver |
| Building inroads for PC penetration with advertorial marathon | Intel | Intel Corporation | Carat | India | Best use of vernacular language in mobile advertising | Smarties India | Finalist |
| Safe Pay | Airtel Payments Bank | Bharti Airtel | Taproot Dentsu | India | Product / Service Launch | Smarties India | Gold |
| Case Study | Max Life Insurance | Max Financial Services | iProspect | India | Lead Generation | Smarties India | Bronze |
| Leveraging YouTube Connected TV | Max Life Insurance | Max Financial Services | iProspect | India | Connected Devices / The Internet of Things | Smarties India | Finalist |
| Making Dreams Come True | Aditya Birla Capital | Aditya Birla Group | Merkle Sokrati | India | Brand Awareness / Experience, Product / Service Launch | Smarties India | Silver (2) |
| Finding All The Dreamers | Aditya Birla Capital | Aditya Birla Group | Merkle Sokrati | India | Programmatic and Machine Learning | Smarties India | Bronze |
| Motivating People to Re-engage With Their Money | Aditya Birla Capital | Aditya Birla Group | Merkle Sokrati | India | Best Data Driven Display Creative, Cross Mobile Integration, Programmatic and Machine Learning | Smarties India | Silver (2), Bronze |
| Save20 | OCBC NISP | OCBC Bank | dentsu | Indonesia | Social Media Marketing, Video Advertising, Best Data Driven Display Creative, Purposeful Marketing, Brand Awareness / Experience | Smarties Indonesia | Gold, Bronze (3), Finalist |
| Heart to Heart | Wardah | Paragon Technology and Innovation | dentsu | Indonesia | Social Media Marketing, Social Impact / Not-For-Profit, Most Engaging Mobile Creative | Smarties Indonesia | Silver, Finalist (2) |
| Colorfit Ultra Light - Colors that fly me to Korea | Wardah | Paragon Technology and Innovation | dentsu | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Silver |
| A refreshing campaign that fulfills TẾT in 23 provinces at a time | Bia Việt | Heineken | Red Star | Vietnam | Brand Awareness / Experience, Location Targeting | Smarties Vietnam | Bronze, Finalist |
| How Honda MV won Millions of Hearts across Generations & championed YouTube TET Trending in Vietnam in TET | Honda | Honda | Dentsu Redder | Vietnam | Video Advertising, Cross Channel Integration | Smarties Vietnam | Gold, Bronze |
| How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch | Smarties Vietnam | Silver (2), Bronze |
| How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride | Biti's Hunter | Biti's | Carat | Vietnam | Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch | Smarties Vietnam | Silver (2), Bronze |
| Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Video Advertising | Smarties Vietnam | Finalist |
| Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing | Biti's Hunter | Biti's | Carat | Vietnam | Video Advertising | Smarties Vietnam | Finalist |
| How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Social Media Marketing | Smarties Vietnam | Finalist |
| How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | iProspect | Vietnam | Social Media Marketing | Smarties Vietnam | Finalist |
| How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
| "Discover the World of Cough" | Prospan | Flordis | Dentsu Redder | Vietnam | Most Engaging Mobile Creative, Cross Mobile Integration | Smarties Vietnam | Gold, Silver |
| How Baemin - New Player won the Consumer Hearts in a Competitive and Promotion driven Food Delivery Apps Market | BAEMIN | Woowa Brothers | Dentsu Redder | Vietnam | Innovation, Best Brand Experience in Mobile Rich Media | Smarties Vietnam | Finalist (2) |
| GROW TET CAMPAIGN 2021: FOR A TOGETHER GROWN-UP TET | Abbott | Abbott | Vizeum | Vietnam | Consumer Promotions | Smarties Vietnam | Silver |
| Smooth Stomach For A Smooth Year | Gaviscon | Reckitt | dentsu MB | Vietnam | Video Advertising | Smarties Vietnam | Finalist |
| Tiger Collaboration Laboratory: By Gen Z, For Gen Z | Tiger Beer | Heineken | Red Star | Vietnam | Lead Generation, Cross Mobile Integration, Product / Service Launch | Smarties Vietnam | Gold (2), Silver |
| Sleek Music In A Can | Heineken | Heineken | Red Star | Vietnam | Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / | Smarties Vietnam | Best in Show, Gold (3), Silver, Bronze (2), Finalist (3) |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Data/Insights | Smarties Turkey | Finalist |
| Summer Music Uplifting Breaks | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Brand Experience, Cross Channel Integration | Smarties Turkey | Silver, Bronze |
| Spotify- Coca-Cola Summer, Absconders’ Playlist | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Location Based Services or Targeting | Smarties Turkey | Finalist |
| Dare To Be Silly - Halay Dance Filter | Fanta | The Coca-Cola Company | Carat | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Promo & Deezer Collab 2020 | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Consumer Promotions | Smarties Turkey | Bronze |
| I'm in | Vodafone | Vodafone | Carat | Turkey | Gender Equality in Advertising | Smarties Turkey | Gold |
| More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Mobile App | Smarties Turkey | Bronze |
| "Red Cup Study Room" Scene Marketing | Nescafe | Nestlé | dentsu X | China | Relationship Building / CRM | Smarties China | Bronze |
| KFC X Forbidden City: Thousands of lights will shine in the New Year | KFC | Yum! Brands | Isobar | China | Cross Media / Cross Mobile Integration | Smarties China | Bronze |
| #Show parents' highlight moments# | Caltrate | Pfizer | Isobar | China | Best Use of User Generated Content for Communications | Smarties China | Gold |