Top Agency Networks - Global 2021
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Dentsu International
| Overall Rank: | 2 |
| Points: | 826.3 |
| Awards Won: | 68 |
| Finalist(s) Achieved: | 40 |
| Best in Show(s) Won: | 2 |
| Gold(s) Won: | 15 |
| Silver(s) Won: | 25 |
| Bronze(s) Won: | 26 |
| Region: | Global |
| Network: | Dentsu |
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Killer recipes |
Unilever Food Solutions |
Unilever |
dentsu MB |
China |
Consumer Promotions |
Smarties X |
Silver |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
Dentsu Redder |
Vietnam |
Social Media Marketing |
Smarties X |
Bronze |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
iProspect |
Vietnam |
Social Media Marketing |
Smarties X |
Bronze |
#AbCricketBuzzega |
Cricbuzz |
The Times Group |
WATConsult |
India |
Social Media Marketing |
Smarties X |
Bronze |
Personal Assistant Maxi - WhatsApp Integration |
İşbank |
İşbank |
Carat |
Turkey |
Social Messaging / Chat Apps / Text Messaging |
Smarties X |
Bronze |
Killer recipes |
Unilever Food Solutions |
Unilever |
dentsu MB |
China |
Consumer Promotions, Best in Show, Lead Generation |
Smarties APAC |
Best in Show, Gold (2) |
Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride |
Biti's Hunter |
Biti's |
Dentsu Redder |
Vietnam |
Best use of Branded Content, Social Media Marketing |
Smarties APAC |
Finalist (2) |
Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride |
Biti's Hunter |
Biti's |
Carat |
Vietnam |
Best use of Branded Content, Social Media Marketing |
Smarties APAC |
Finalist (2) |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
Dentsu Redder |
Vietnam |
Video Advertising |
Smarties APAC |
Silver |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
iProspect |
Vietnam |
Video Advertising |
Smarties APAC |
Silver |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart |
Head & Shoulders |
Procter & Gamble |
Dentsu Redder |
Vietnam |
Best use of Branded Content, Video Advertising |
Smarties APAC |
Silver, Bronze |
Connecting the disconnected worlds of TV & Mobile |
Discovery+ |
Warner Bros. Discovery |
Merkle Sokrati |
India |
Connected Devices / The Internet of Things |
Smarties APAC |
Finalist |
Love Worry-free With Durex Jeans |
Durex |
Reckitt |
dentsu MB |
Vietnam |
Brand Awareness / Experience |
Smarties APAC |
Silver |
Tracker Launching |
Chevrolet |
General Motors |
Carat |
Argentina |
Lead Generation |
Smarties Hispanic LATAM |
Finalist |
Onix – Toto Ferro |
Chevrolet |
General Motors |
Carat |
Argentina |
Product / Service Launch |
Smarties Hispanic LATAM |
Bronze |
Heineken demonstrates the effectiveness of contextual targeting |
Heineken |
Heineken |
dentsu |
Mexico |
Data/Insights, Innovation |
Smarties Hispanic LATAM |
Gold, Finalist |
The key of |
Chevrolet |
General Motors |
Carat |
Argentina |
Audio / Sonic Branding |
Smarties Hispanic LATAM |
Finalist |
1 Billion Rides - Hiper-super-uber-surprise |
99 |
Beijing Xiaoju Technology |
Isobar |
Brazil |
Cross Channel Integration, Location Targeting, Brand Experience, Innovation |
Smarties Brazil |
Silver (2), Finalist (2) |
Tracker: No More Regrets |
Chevrolet |
General Motors |
Isobar |
Brazil |
Product / Service Launch |
Smarties Brazil |
Bronze |
Onix Music Trip. An engaging and interactive journey with youth through music |
Chevrolet |
General Motors |
Isobar |
Brazil |
Brand Experience, Social Media Marketing |
Smarties Brazil |
Finalist (2) |
Teleport- Coca-Cola Summer, Break your slumps with AR |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Data/Insights |
Smarties EMEA |
Silver |
Spotify- Coca-Cola Summer, Absconders’ Playlist |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Location Based Services or Targeting |
Smarties EMEA |
Finalist |
Promo & Deezer Collab 2020 |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Consumer Promotions |
Smarties EMEA |
Finalist |
More More - Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Mobile App, Inclusivity (during the pandemic) |
Smarties EMEA |
Finalist (2) |
Turn Up Your Customized Summer |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Data/Insights |
Smarties EMEA |
Finalist |
Empathy Pre-Roll |
Bajaj Allianz General Insurance |
Bajaj Group |
WATConsult |
India |
Social Media Marketing |
Smarties India |
Finalist |
Connecting the disconnected worlds of TV & Mobile |
Discovery+ |
Warner Bros. Discovery |
Merkle Sokrati |
India |
Connected Devices / The Internet of Things, Programmatic and Machine Learning |
Smarties India |
Silver, Finalist |
Gaming Happens with Intel |
Intel |
Intel Corporation |
Carat |
India |
Gaming / Gamification & E-Sports |
Smarties India |
Finalist |
PC Paathshala – pioneering an online learning ecosystem |
Intel |
Intel Corporation |
Carat |
India |
Cross Channel Integration |
Smarties India |
Bronze |
When Style Meets Substance | A Creative Collaboration |
Intel |
Intel Corporation |
Carat |
India |
Most Engaging Mobile Creative |
Smarties India |
Silver |
Building inroads for PC penetration with advertorial marathon |
Intel |
Intel Corporation |
Carat |
India |
Best use of vernacular language in mobile advertising |
Smarties India |
Finalist |
Safe Pay |
Airtel Payments Bank |
Bharti Airtel |
Taproot Dentsu |
India |
Product / Service Launch |
Smarties India |
Gold |
Case Study |
Max Life Insurance |
Max Financial Services |
iProspect |
India |
Lead Generation |
Smarties India |
Bronze |
Leveraging YouTube Connected TV |
Max Life Insurance |
Max Financial Services |
iProspect |
India |
Connected Devices / The Internet of Things |
Smarties India |
Finalist |
Making Dreams Come True |
Aditya Birla Capital |
Aditya Birla Group |
Merkle Sokrati |
India |
Brand Awareness / Experience, Product / Service Launch |
Smarties India |
Silver (2) |
Finding All The Dreamers |
Aditya Birla Capital |
Aditya Birla Group |
Merkle Sokrati |
India |
Programmatic and Machine Learning |
Smarties India |
Bronze |
Motivating People to Re-engage With Their Money |
Aditya Birla Capital |
Aditya Birla Group |
Merkle Sokrati |
India |
Best Data Driven Display Creative, Cross Mobile Integration, Programmatic and Machine Learning |
Smarties India |
Silver (2), Bronze |
Save20 |
OCBC NISP |
OCBC Bank |
dentsu |
Indonesia |
Social Media Marketing, Video Advertising, Best Data Driven Display Creative, Purposeful Marketing, Brand Awareness / Experience |
Smarties Indonesia |
Gold, Bronze (3), Finalist |
Heart to Heart |
Wardah |
Paragon Technology and Innovation |
dentsu |
Indonesia |
Social Media Marketing, Social Impact / Not-For-Profit, Most Engaging Mobile Creative |
Smarties Indonesia |
Silver, Finalist (2) |
Colorfit Ultra Light - Colors that fly me to Korea |
Wardah |
Paragon Technology and Innovation |
dentsu |
Indonesia |
Brand Awareness / Experience |
Smarties Indonesia |
Silver |
A refreshing campaign that fulfills TẾT in 23 provinces at a time |
Bia Việt |
Heineken |
Red Star |
Vietnam |
Brand Awareness / Experience, Location Targeting |
Smarties Vietnam |
Bronze, Finalist |
How Honda MV won Millions of Hearts across Generations & championed YouTube TET Trending in Vietnam in TET |
Honda |
Honda |
Dentsu Redder |
Vietnam |
Video Advertising, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze |
How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride |
Biti's Hunter |
Biti's |
Dentsu Redder |
Vietnam |
Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch |
Smarties Vietnam |
Silver (2), Bronze |
How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride |
Biti's Hunter |
Biti's |
Carat |
Vietnam |
Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch |
Smarties Vietnam |
Silver (2), Bronze |
Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing |
Biti's Hunter |
Biti's |
Dentsu Redder |
Vietnam |
Video Advertising |
Smarties Vietnam |
Finalist |
Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing |
Biti's Hunter |
Biti's |
Carat |
Vietnam |
Video Advertising |
Smarties Vietnam |
Finalist |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
Dentsu Redder |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Finalist |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 |
Chinsu Chili |
Masan Group |
iProspect |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Finalist |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart |
Head & Shoulders |
Procter & Gamble |
Dentsu Redder |
Vietnam |
Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration |
Smarties Vietnam |
Gold, Bronze, Finalist |
"Discover the World of Cough" |
Prospan |
Flordis |
Dentsu Redder |
Vietnam |
Most Engaging Mobile Creative, Cross Mobile Integration |
Smarties Vietnam |
Gold, Silver |
How Baemin - New Player won the Consumer Hearts in a Competitive and Promotion driven Food Delivery Apps Market |
BAEMIN |
Woowa Brothers |
Dentsu Redder |
Vietnam |
Innovation, Best Brand Experience in Mobile Rich Media |
Smarties Vietnam |
Finalist (2) |
GROW TET CAMPAIGN 2021: FOR A TOGETHER GROWN-UP TET |
Abbott |
Abbott |
Vizeum |
Vietnam |
Consumer Promotions |
Smarties Vietnam |
Silver |
Smooth Stomach For A Smooth Year |
Gaviscon |
Reckitt |
dentsu MB |
Vietnam |
Video Advertising |
Smarties Vietnam |
Finalist |
Tiger Collaboration Laboratory: By Gen Z, For Gen Z |
Tiger Beer |
Heineken |
Red Star |
Vietnam |
Lead Generation, Cross Mobile Integration, Product / Service Launch |
Smarties Vietnam |
Gold (2), Silver |
Sleek Music In A Can |
Heineken |
Heineken |
Red Star |
Vietnam |
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / |
Smarties Vietnam |
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3) |
Turn Up Your Customized Summer |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Data/Insights |
Smarties Turkey |
Finalist |
Summer Music Uplifting Breaks |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Brand Experience, Cross Channel Integration |
Smarties Turkey |
Silver, Bronze |
Spotify- Coca-Cola Summer, Absconders’ Playlist |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Location Based Services or Targeting |
Smarties Turkey |
Finalist |
Dare To Be Silly - Halay Dance Filter |
Fanta |
The Coca-Cola Company |
Carat |
Turkey |
Social Media Marketing |
Smarties Turkey |
Finalist |
Promo & Deezer Collab 2020 |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Consumer Promotions |
Smarties Turkey |
Bronze |
I'm in |
Vodafone |
Vodafone |
Carat |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Gold |
More More - Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
Carat |
Turkey |
Mobile App |
Smarties Turkey |
Bronze |
"Red Cup Study Room" Scene Marketing |
Nescafe |
Nestlé |
dentsu X |
China |
Relationship Building / CRM |
Smarties China |
Bronze |
KFC X Forbidden City: Thousands of lights will shine in the New Year |
KFC |
Yum! Brands |
Isobar |
China |
Cross Media / Cross Mobile Integration |
Smarties China |
Bronze |
#Show parents' highlight moments# |
Caltrate |
Pfizer |
Isobar |
China |
Best Use of User Generated Content for Communications |
Smarties China |
Gold |