Top Creative Agencies Global 2023
Dentsu Creative
Overall rank
#2
Points
280.7
Awards won
28
Finalists
8
Best in Show
0
Gold
10
Silver
9
Bronze
9
Finalist
8
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Defeating cyber Bad Friends together | Alphabet | Dentsu Creative | Vietnam | Brand Purpose / Activism, Social Impact Marketing | Smarties APAC | Gold, Finalist | |
| Raising the bar 11x on Lifetime value | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| Sturdo | Bridgestone | Bridgestone | Dentsu Creative | India | Brand Experience | Smarties India | Silver |
| Defeating cyber Bad Friends together | Alphabet | Dentsu Creative | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver | |
| Raising the bar 11x on Lifetime value | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Data Insights / Contextual Marketing | Smarties Vietnam | Silver, Finalist |
| The Retail Robot that Goes to You | Hada Lobo | Rohto | Dentsu Creative | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
| Damak Baklava Has Arrived! | Nestlé Damak | Nestlé | Dentsu Creative | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| NE'APP | Nescafé | Nestlé | Dentsu Creative | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
| Elevate those moments with Platinum | American Express | American Express | Dentsu Creative | Mexico | Integración de Plataformas & DOOH (Cross Platform & DOOH), Lanzamiento de Producto/Servicio (Product/Service Launch) | Smarties Hispanic LATAM | Bronze, Finalist |
| Scrolling Therapy | Eurofarma | Eurofarma | Dentsu Creative | Brazil | Tecnologías Facilitadoras (Enabling Technologies), Innovación (Innovation), CX/ UX (Customer Experience/ User Experience), Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Experiencia de Marca (Brand Experience) | Smarties Hispanic LATAM | Gold (3), Silver, Finalist |
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media | Smarties China | Gold (2), Bronze |
| Bactroban X Intangible Cultural Heritage | Bactroban | GSK | Dentsu Creative | China (Mainland) | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? | Smarties China | Gold, Silver, Bronze |
| Orange BUFF | Voltaren | GSK | Dentsu Creative | China (Mainland) | Mobile Game / E-sports Marketing | Smarties China | Silver |
| Poop Tells | BISCO | Mondelēz International | Dentsu Creative | China (Mainland) | Brand Creative Content | Smarties China | Bronze |
| Remedy Recipes | Unilever Food Solutions / Knorr | Unilever | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold (2) |
| Sweet Pain | Fenbid | GSK | Dentsu Creative | China (Mainland) | Best Social Communication?UGC/IKGC), Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver (2) |
| The Ultra Art | Shell | Shell | Dentsu Creative | China (Mainland) | Brand Creative Content | Smarties China | Gold |
| This is the Taste! | Master Kong | Master Kong | Dentsu Creative | China (Mainland) | Cross Chanel Integration, 'Creative Integration | Smarties China | Bronze (2) |
| This is Very Green | Ant Forest | Ant Group | Dentsu Creative | China (Mainland) | Sustainable marketing | Smarties China | Bronze |
| Time Travel Photo Studio | Contac NT | GSK | Dentsu Creative | China (Mainland) | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Bronze |
| Virtual Popstar's Bday Party | Master Kong | Master Kong | Dentsu Creative | China (Mainland) | Metaverse Technology landing | Smarties China | Bronze |