Top Creative Agencies Global 2022
Dentsu Creative
Overall rank
#6
Points
227.4
Awards won
26
Finalists
5
Best in Show
0
Gold
7
Silver
7
Bronze
12
Finalist
5
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Dynamic Uplift In A New Normal | Zespri | Zespri | Dentsu Creative | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Silver |
| Adamak Campaign | Nestlé | Nestlé | Dentsu Creative | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
| All kinds of you is different | LCW Dream | LC Waikiki | Dentsu Creative | Turkey | Personalization | Smarties Turkey | Finalist |
| Keep continue, who can hold you now! | Nescafé | Nestlé | Dentsu Creative | Turkey | Brand Experience | Smarties Turkey | Bronze |
| Refreshing Urban Tea Drinkers through Boncha's Addictive Gameplay | Boncha | Uniben | Dentsu Creative | Vietnam | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | Dentsu Creative | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
| ImPerfection Campaign - Turning societal image of Perfection upside down | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Finalist |
| Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Experience (CX) | Smarties Vietnam | Finalist |
| Know your Whisky, Get your Rewards | Pernod Ricard | Pernod Ricard | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Silver |
| Bactroban X Intangible Cultural Heritage | Bactroban | GSK | Dentsu Creative | China | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Silver |
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China | Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） | Smarties China | Gold (2), Bronze |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Bronze (2) |
| Orange BUFF | Voltaren | Haleon | Dentsu Creative | China | Mobile Game / E-sports Marketing | Smarties China | Silver |
| Poop Tells | Bisco | Glico | Dentsu Creative | China | Brand Creative Content | Smarties China | Bronze |
| Remedy Recipes | Knorr | Unilever | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms | Smarties China | Gold, Silver |
| Sweet Pain | Fenbid | GSK | Dentsu Creative | China | Best Social Communication （UGC/IKGC）, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
| The Ultra Art | Shell | Shell | Dentsu Creative | China | Brand Creative Content | Smarties China | Gold |
| This is the Taste! | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Cross Chanel Integration, Creative Integration | Smarties China | Bronze (2) |
| This is Very Green | Ant Forest | Alibaba Group | Dentsu Creative | China | Sustainable marketing | Smarties China | Bronze |
| Time Travel Photo Studio | Contac NT | GSK | Dentsu Creative | China | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Bronze |
| Virtual Popstar's Bday Party | Master Kong | Ting Hsin International Group | Dentsu Creative | China | Metaverse Technology landing | Smarties China | Bronze |