MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2025

Comfort

Overall rank

#20

Points

176.5

Awards won

12

Finalists

4

Region
Global
Best in Show 0
Gold 3
Silver 5
Bronze 4
Finalist 4

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Boom de Perfume. Boom de Resultados Comfort Unilever Dark Kitchen Creatives Brazil Lançamento de produto e/ou serviço (Product and/or Service Launch) | Marketing Omnicanal (Omnichannel Marketing) Smarties Brazil Finalist (2)
Comfort & Jif Saudi National Day Comfort Unilever Lepure Saudi Arabia Brand Experience | Instant Impact / Promotion Smarties MENA Bronze (2)
Comfort Chronicles Comfort Unilever PHD Saudi Arabia Creator / Influencer / Celebrity Marketing | Short or Long Form Video Smarties MENA Silver, Finalist
Comfort Royal Amber Limited Edition Comfort Unilever PHD United Arab Emirates Omnichannel Marketing | Integrated E-commerce Innovation & Live Streaming Smarties MENA Silver, Finalist
Comfort Blooming Car Comfort Unilever PHD Saudi Arabia Social Media Marketing | Creator / Influencer / Celebrity Marketing Smarties KSA Silver (2)
Comfort Chronicles Comfort Unilever PHD Saudi Arabia Cross Digital Media Marketing | Social Media Marketing | Short or Long Form Video Smarties KSA Gold (2), Silver
RISE UP FROM THE SANDS Comfort Unilever LePure Saudi Arabia Instant Impact / Promotion Smarties KSA Bronze
LASTING IMPRESSIONS Comfort Unilever OLIVER South Africa Short or Long Form Video | Cross Digital Media Marketing Smarties Sub-Saharan Africa Gold, Bronze