Top Advertisers Global 2020
Coca-Cola Company, The
Overall rank
#3
Points
462.7
Awards won
53
Finalists
7
Best in Show
1
Gold
24
Silver
12
Bronze
16
Finalist
7
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Extend Your Tet Table, Create More Meaningful Connections This Tet | Coca-Cola | Coca-Cola Company, The | dentsumcgarrybowen | Vietnam | Mobile Video, Cross Media | Smarties APAC | Gold, Finalist |
| For the human race, for the act, not ad | Coca-Cola | Coca-Cola Company, The | Circus Digital | Vietnam | Purposeful Marketing, Brand Awareness | Smarties APAC | Gold, Finalist |
| For the human race, for the act, not ad | Coca-Cola | Coca-Cola Company, The | MediaCom | Vietnam | Purposeful Marketing, Brand Awareness | Smarties APAC | Gold, Finalist |
| Virtual Foodfest | Coca-Cola | Coca-Cola Company, The | Circus Digital | Vietnam | Seamless Consumer Experience | Smarties APAC | Gold |
| Virtual Foodfest | Coca-Cola | Coca-Cola Company, The | Now Food | Vietnam | Seamless Consumer Experience | Smarties APAC | Gold |
| Virtual Foodfest | Coca-Cola | Coca-Cola Company, The | MediaCom | Vietnam | Seamless Consumer Experience | Smarties APAC | Gold |
| e-Euro 2020 | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Mobile Gaming Gamification & E-Sports | Smarties EMEA | Silver |
| e-Euro 2020 | Coca-Cola | Coca-Cola Company, The | Socrates | Turkey | Mobile Gaming Gamification & E-Sports | Smarties EMEA | Silver |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Brand Awareness | Smarties EMEA | Bronze |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | McCann | Turkey | Brand Awareness | Smarties EMEA | Bronze |
| Music Is Ours | Fanta | Coca-Cola Company, The | Carat | Turkey | Product / Services Launch, Mobile Social | Smarties EMEA | Bronze (2) |
| Music Is Ours | Fanta | Coca-Cola Company, The | Facebook Creative Shop | Turkey | Product / Services Launch, Mobile Social | Smarties EMEA | Bronze (2) |
| Music Is Ours | Fanta | Coca-Cola Company, The | VMLY&R | Turkey | Product / Services Launch, Mobile Social | Smarties EMEA | Bronze (2) |
| Summer Refreshment 2020 | Sprite | Coca-Cola Company, The | Carat | Turkey | Lead Generation / Direct Response / Conversions | Smarties EMEA | Finalist |
| Support Your Locals with DCO | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Location Based Services or Targeting, Data/Insights, Inclusivity (during the pandemic) | Smarties EMEA | Gold (2), Silver |
| DialACoke Kenya - You Order, We Deliver | Coca-Cola | Coca-Cola Company, The | Silverstone Solutions | Kenya | Business Unusual 2020 : Tech Innovation, Technology : mCommerce | Smarties South Africa | Silver (2) |
| DialACoke Kenya - You Order, We Deliver | Coca-Cola | Coca-Cola Company, The | EXP | Kenya | Business Unusual 2020 : Tech Innovation, Technology : mCommerce | Smarties South Africa | Silver (2) |
| e-Euro 2020 | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Mobile Gaming Gamification & E-Sports | Smarties Turkey | Bronze |
| e-Euro 2020 | Coca-Cola | Coca-Cola Company, The | Socrates | Turkey | Mobile Gaming Gamification & E-Sports | Smarties Turkey | Bronze |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Brand Awareness | Smarties Turkey | Gold |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | McCann | Turkey | Brand Awareness | Smarties Turkey | Gold |
| Music Is Ours | Fanta | Coca-Cola Company, The | Carat | Turkey | Product / Services Launch, Mobile Social | Smarties Turkey | Silver, Bronze |
| Music Is Ours | Fanta | Coca-Cola Company, The | Facebook Creative Shop | Turkey | Product / Services Launch, Mobile Social | Smarties Turkey | Silver, Bronze |
| Music Is Ours | Fanta | Coca-Cola Company, The | VMLY&R | Turkey | Product / Services Launch, Mobile Social | Smarties Turkey | Silver, Bronze |
| Screen Time | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Data/Insights, Brand Awareness | Smarties Turkey | Silver, Bronze |
| Summer Refreshment | Sprite | Coca-Cola Company, The | Carat | Turkey | Lead Generation / Direct Response / Conversions | Smarties Turkey | Bronze |
| Summer Refreshment | Sprite | Coca-Cola Company, The | VMLY&R | Turkey | Lead Generation / Direct Response / Conversions | Smarties Turkey | Bronze |
| Summer Refreshment 2020 | Sprite | Coca-Cola Company, The | Carat | Turkey | Mobile Native | Smarties Turkey | Finalist |
| Support Your Locals with DCO | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Best in Show, Data/Insights, Location Based Services or Targetting, Inclusivity (during the pandemic) | Smarties Turkey | Best in Show, Gold (2), Silver |
| 52 Week Non-Tv Engagement To Build ‘Coca-Cola With Food’ Habit | Coca-Cola | Coca-Cola Company, The | Circus Digital | Vietnam | Cross Mobile Integration | Smarties Vietnam | Gold |
| 52 Week Non-Tv Engagement To Build ‘Coca-Cola With Food’ Habit | Coca-Cola | Coca-Cola Company, The | MediaCom | Vietnam | Cross Mobile Integration | Smarties Vietnam | Gold |
| For the human race, for the act, not ad | Coca-Cola | Coca-Cola Company, The | Circus Digital | Vietnam | Purposeful Marketing | Smarties Vietnam | Gold |
| For the human race, for the act, not ad | Coca-Cola | Coca-Cola Company, The | MediaCom | Vietnam | Purposeful Marketing | Smarties Vietnam | Gold |
| Virtual Foodfest | Coca-Cola | Coca-Cola Company, The | Circus Digital | Vietnam | Seamless Consumer Experience | Smarties Vietnam | Gold |
| Virtual Foodfest | Coca-Cola | Coca-Cola Company, The | Now Food | Vietnam | Seamless Consumer Experience | Smarties Vietnam | Gold |
| Virtual Foodfest | Coca-Cola | Coca-Cola Company, The | MediaCom | Vietnam | Seamless Consumer Experience | Smarties Vietnam | Gold |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Cross Media | Smarties X | Gold |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | McCann | Turkey | Cross Media | Smarties X | Gold |
| Music is Ours | Fanta | Coca-Cola Company, The | Carat | Turkey | Product / Services Launch | Smarties X | Gold |
| Music is Ours | Fanta | Coca-Cola Company, The | Facebook Creative Shop | Turkey | Product / Services Launch | Smarties X | Gold |
| Music is Ours | Fanta | Coca-Cola Company, The | VMLY&R | Turkey | Product / Services Launch | Smarties X | Gold |
| Thirst For Yours | Sprite | Coca-Cola Company, The | Uproxx | USA | Brand Awareness | Smarties X | Finalist |
| Thirst For Yours | Sprite | Coca-Cola Company, The | UM | USA | Brand Awareness | Smarties X | Finalist |