Top Brands Global 2025
Coca-Cola
Overall rank
#5
Points
351.5
Awards won
27
Finalists
38
Best in Show
0
Gold
3
Silver
19
Bronze
5
Finalist
38
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Half Time Coke time | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | Instant Impact / Promotion | Smarties India | Finalist |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Personalization | Omnichannel Marketing | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Silver (2), Finalist (3) |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | Ogilvy | Vietnam | Future Forward Technology Marketing | Personalization | Omnichannel Marketing | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Silver (2), Finalist (3) |
| Coca-Cola Tet: Let the Food Speak for Your Heart | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Personalization | Smarties Vietnam | Silver, Bronze |
| Coke Time: Real Magic, in Real Time | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Smarties Vietnam | Finalist |
| Share a Coke Vietnam | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Personalization | Social Media Marketing | Smarties Vietnam | Silver, Finalist (2) |
| Share a Coke Vietnam | Coca-Cola | The Coca-Cola Company | Ogilvy | Vietnam | Customer (CX) / User Experience (UX) & Design | Personalization | Social Media Marketing | Smarties Vietnam | Silver, Finalist (2) |
| Share a Coke Turkey | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | AI-Driven Creative Excellence | Data Insights / Contextual Marketing | Personalization | Smarties Europe | Silver (2), Bronze |
| Share a Coke Turkey | Coca-Cola | The Coca-Cola Company | Essencemediacom | Turkey | Omnichannel Marketing | Data Insights / Contextual Marketing | Personalization | Personalization | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties Turkey | Silver, Bronze, Finalist (4) |
| Celebridade por um gole | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | Marketing em redes sociais (Social Media Marketing) | Baixo orçamento × alto impacto (Small Budget, Big Impact) | Smarties Brazil | Finalist (2) |
| Tinta Mágica | Coca-Cola FEMSA | Coca-Cola FEMSA | W3haus | Brazil | Marketing de impacto social (Social Impact Marketing) | Smarties Brazil | Finalist |
| Share a Coke Turkey | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Brand Experience | Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Personalization | AI-Driven Creative Excellence | Data Insights / Contextual Marketing | Personalization | Data Insights / Contextual Marketing | Personalization | | Smarties MEA | Gold, Silver (4), Bronze, Finalist (7) |
| Move Over Algorithms, There's a New AI in Town | Coca-Cola | The Coca-Cola Company | EssenceMediacom | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Finalist |
| Victory tastes better with Coke. Are you in? | Coca-Cola | The Coca-Cola Company | Smartifai | Saudi Arabia | Gaming, Gamification & E-Sports | Real Time Marketing | Smarties MENA | Finalist (2) |
| Victory tastes better with Coke. Are you in? | Coca-Cola | The Coca-Cola Company | Smartifai | Saudi Arabia | Gaming, Gamification & E-Sports | Personalization | Real Time Marketing | Smarties KSA | Silver, Finalist (2) |
| Coca- Cola: Project 2035 | Coca-Cola | The Coca-Cola Company | WPP Media | South Africa | Data Insights / Contextual Marketing | Programmatic | Smarties Sub-Saharan Africa | Finalist (2) |
| Share a Coke South Africa | Coca-Cola | The Coca-Cola Company | WPP Media | South Africa | Integrated E-commerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Bronze, Finalist |
| Coca-Cola: Christmas | Coca-Cola | The Coca-Cola Company | WPP Media | South Africa | AI-Powered Audience Engagement | Smarties Sub-Saharan Africa | Finalist |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Smarties X | Gold, Silver (2) |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | Ogilvy | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Smarties X | Gold, Silver (2) |
| Coca-Cola Tet: Let the Food Speak for Your Heart | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Smarties X | Finalist |
| Share a Coke Vietnam | Coca-Cola | The Coca-Cola Company | Ogilvy | Vietnam | Brand Experience | Personalization | Smarties X | Finalist (2) |