Top Brands - Global 2024
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Coca-Cola
| Overall Rank: | 4 |
| Points: | 361.4 |
| Awards Won: | 39 |
| Finalist(s) Achieved: | 17 |
| Best in Show(s) Won: | 2 |
| Gold(s) Won: | 15 |
| Silver(s) Won: | 13 |
| Bronze(s) Won: | 9 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Coca-Cola No Sugar – Diehards Assemble! |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Cross Digital Media Marketing |
Smarties APAC |
Gold |
Taste the Future with Coca-Cola Creations Y3000 |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Brand Experience | AI-Driven Creative Excellence |
Smarties APAC |
Gold, Bronze |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Best in Show, Gold (2) |
Coca-Cola AI Dall-E collab -Diwali/Christmas |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
India |
AI-Powered Audience Engagement |
Smarties India |
Finalist |
Ahhhraoke - Gamifying The Master Channel |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist (2) |
Tet: From Family Trial to Family Bonding |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing |
Smarties Vietnam |
Bronze (2), Finalist |
Coca-Cola 4 Million Fomotion |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Silver |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video |
Smarties Vietnam |
Gold, Silver (3), Bronze, Finalist (2) |
Coca-Cola MadeinMadeby Campaign |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Data Insights / Contextual Marketing |
Smarties Turkey |
Finalist |
Coca-Cola Creations Wozzaah |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
South Africa |
Social Impact Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Sub-Saharan Africa |
Gold, Finalist |
Coca-Cola Food Festival |
Coca-Cola |
The Coca-Cola Company |
Moris Pub Ogilvy |
Mauritius |
Brand Experience |
Smarties Sub-Saharan Africa |
Gold |
I See Coke |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Saudi Arabia |
Experimental / Innovation Technology |
Smarties KSA |
Gold |
Stalk & Pop- Action Based Audiences |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
United Arab Emirates |
Contextual and Geo Targeting |
Smarties MENA |
Finalist |
Coca-Cola's Cheat meals campaign powered by ABA |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
United Arab Emirates |
Data Insights / Contextual Marketing |
Smarties MEA |
Finalist |
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
AI Marketing | Brand Experience |
Smarties China |
Gold, Bronze |
Coca-Cola's incredible summer release event |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Creator/ Influencer Marketing |
Smarties China |
Silver |
Data Fusion Brings Actual Business Results to Brands |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Data Insights |
Smarties China |
Gold |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Best in Show, Gold (2) |
Ahhhraoke - Gamifying The Master Channel |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist (2) |
Tet: From Family Trial to Family Bonding |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing |
Smarties Vietnam |
Bronze (2), Finalist |
Coca-Cola 4 Million Fomotion |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Silver |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video |
Smarties Vietnam |
Gold, Silver (3), Bronze, Finalist (2) |
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
AI Marketing | Brand Experience |
Smarties China |
Gold, Bronze |
Coca-Cola's incredible summer release event |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Creator/ Influencer Marketing |
Smarties China |
Silver |
Data Fusion Brings Actual Business Results to Brands |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Data Insights |
Smarties China |
Gold |
Ahhhraoke - Gamifying The Master Channel |
Coca-Cola |
The Coca-Cola Company |
The Master Channel |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist (2) |