MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands - Global 2024

Coca-Cola


Overall Rank: 4
Points: 361.4
Awards Won: 39
Finalist(s) Achieved: 17

Best in Show(s) Won: 2
Gold(s) Won: 15
Silver(s) Won: 13
Bronze(s) Won: 9
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Coca-Cola No Sugar – Diehards Assemble!

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

Cross Digital Media Marketing

Smarties APAC

Gold

Taste the Future with Coca-Cola Creations Y3000

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

Brand Experience | AI-Driven Creative Excellence

Smarties APAC

Gold, Bronze

Coca-Cola Foodmarks

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties X

Best in Show, Gold (2)

Coca-Cola AI Dall-E collab -Diwali/Christmas

Coca-Cola

The Coca-Cola Company

EssenceMediacom

India

AI-Powered Audience Engagement

Smarties India

Finalist

Ahhhraoke - Gamifying The Master Channel

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports

Smarties Vietnam

Silver, Finalist (2)

Tet: From Family Trial to Family Bonding

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing

Smarties Vietnam

Bronze (2), Finalist

Coca-Cola 4 Million Fomotion

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Data Insights / Contextual Marketing

Smarties Vietnam

Silver

Coca-Cola Foodmarks

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video

Smarties Vietnam

Gold, Silver (3), Bronze, Finalist (2)

Coca-Cola MadeinMadeby Campaign

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Turkey

Data Insights / Contextual Marketing

Smarties Turkey

Finalist

Coca-Cola Creations Wozzaah

Coca-Cola

The Coca-Cola Company

EssenceMediacom

South Africa

Social Impact Marketing | Creator / Influencer / Celebrity Marketing

Smarties Sub-Saharan Africa

Gold, Finalist

Coca-Cola Food Festival

Coca-Cola

The Coca-Cola Company

Moris Pub Ogilvy

Mauritius

Brand Experience

Smarties Sub-Saharan Africa

Gold

I See Coke

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Saudi Arabia

Experimental / Innovation Technology

Smarties KSA

Gold

Stalk & Pop- Action Based Audiences

Coca-Cola

The Coca-Cola Company

EssenceMediacom

United Arab Emirates

Contextual and Geo Targeting

Smarties MENA

Finalist

Coca-Cola's Cheat meals campaign powered by ABA

Coca-Cola

The Coca-Cola Company

EssenceMediacom

United Arab Emirates

Data Insights / Contextual Marketing

Smarties MEA

Finalist

Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

AI Marketing | Brand Experience

Smarties China

Gold, Bronze

Coca-Cola's incredible summer release event

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

Creator/ Influencer Marketing

Smarties China

Silver

Data Fusion Brings Actual Business Results to Brands

Coca-Cola

The Coca-Cola Company

EssenceMediacom

China

Data Insights

Smarties China

Gold

Coca-Cola Foodmarks

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties X

Best in Show, Gold (2)

Ahhhraoke - Gamifying The Master Channel

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports

Smarties Vietnam

Silver, Finalist (2)

Tet: From Family Trial to Family Bonding

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing

Smarties Vietnam

Bronze (2), Finalist

Coca-Cola 4 Million Fomotion

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Data Insights / Contextual Marketing

Smarties Vietnam

Silver

Coca-Cola Foodmarks

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video

Smarties Vietnam

Gold, Silver (3), Bronze, Finalist (2)

Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries

Coca-Cola

The Coca-Cola Company

GroupM

China

AI Marketing | Brand Experience

Smarties China

Gold, Bronze

Coca-Cola's incredible summer release event

Coca-Cola

The Coca-Cola Company

GroupM

China

Creator/ Influencer Marketing

Smarties China

Silver

Data Fusion Brings Actual Business Results to Brands

Coca-Cola

The Coca-Cola Company

GroupM

China

Data Insights

Smarties China

Gold

Ahhhraoke - Gamifying The Master Channel

Coca-Cola

The Coca-Cola Company

The Master Channel

Vietnam

Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports

Smarties Vietnam

Silver, Finalist (2)