MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands - Global 2023

Coca-Cola


Overall Rank: 12
Points: 178.3
Awards Won: 16
Finalist(s) Achieved: 11

Best in Show(s) Won: 0
Gold(s) Won: 3
Silver(s) Won: 8
Bronze(s) Won: 5
Region: Global

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Winning football fans over during the FIFA World Cup season with Coca-Cola

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Finalist

Lets not just greet but meet this Diwali

Coca-Cola

The Coca-Cola Company

EssenceMediacom

India

Social Media Marketing

Smarties India

Silver

Coke Music KPOP craze

Coca-Cola

The Coca-Cola Company

Grivy

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Bronze

Winning football fans over during the FIFA World Cup season with Coca-Cola

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Silver

“Potluck 2023" - The power of content to get Gen Z adopt a new ritual

Coca-Cola

The Coca-Cola Company


Vietnam

Short or Long Form Video

Smarties Vietnam

Finalist

From PROMO to FOMO

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

O2O / New Retail / Innovative & New Tech Sales Channels, Customer (CX) / User Experience (UX) & Design

Smarties Vietnam

Bronze (2)

Podcast Hack

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Turkey

Audio / Voice / Sonic Branding

Smarties Turkey

Bronze

Coke Studio

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Turkey

Omnichannel Marketing

Smarties Turkey

Finalist

Daha Daha Loyalty

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Turkey

Performance Marketing, Customer Journey Marketing - Lead Generation / CRM

Smarties Turkey

Silver, Finalist

Coke Music KPOP craze

Coca-Cola

The Coca-Cola Company

Grivy

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties X

Finalist

Magic Audios

Coca-Cola

The Coca-Cola Company

Ogilvy

Brazil

Impacto Instantâneo/ Promoção (Instant Impact), Inovação (Innovation), Tecnologias Facilitadoras (Enabling Technologies), CX/ UX (Customer Experience/ User Experience)

Smarties Brazil

Gold (3), Finalist

Game Time

Coca-Cola

The Coca-Cola Company

Ogilvy

Brazil

E-commerce/ Retail Media, Impacto Instantâneo/ Promoção (Instant Impact)

Smarties Brazil

Silver (2)

Surreal Burgers

Coca-Cola

The Coca-Cola Company

Ogilvy

Brazil

Impacto Instantâneo/ Promoção (Instant Impact)

Smarties Brazil

Finalist

Winning football fans over during the FIFA World Cup season with Coca-Cola

Coca-Cola

The Coca-Cola Company

GrabAds

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Finalist

Winning football fans over during the FIFA World Cup season with Coca-Cola

Coca-Cola

The Coca-Cola Company

GrabAds

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Silver

Coke Studio

Coca-Cola

The Coca-Cola Company

4129Grey

Turkey

Omnichannel Marketing

Smarties Turkey

Finalist

DialaCoke 2022

Coca-Cola

The Coca-Cola Company

SilverstoneCIS

South Africa

Instant Impact, Lead Generation

Smarties South Africa

Silver, Finalist

InMobi and Mediacom Innovative Ad Experience Delivers Over 6.3M Impressions for The Coca-Cola Company in South Africa

Coca-Cola

The Coca-Cola Company

InMobi

South Africa

Personalisation, New Tech / Channel

Smarties South Africa

Silver, Bronze

Uz'bheke - Check Yourself

Coca-Cola

The Coca-Cola Company

Wunderman Thompson

South Africa

Influencer Marketing

Smarties South Africa

Finalist