Top Brands Global 2025
Closeup
Overall rank
#32
Points
140.8
Awards won
6
Finalists
11
Best in Show
0
Gold
1
Silver
3
Bronze
2
Finalist
11
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Closeup - GenZ's Love Coach | Closeup | Unilever | Spark Foundry | Vietnam | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist (2) |
| Closeup Love Tunes | Closeup | Unilever | Mindshare | India | Personalization | Smarties APAC | Finalist |
| Closeup Love Tunes | Closeup | Unilever | Mindshare | India | Personalization | Smarties India | Silver |
| Project Bandersnatch - Closeup’s Interactive MV | Closeup | Unilever | pubU | Philippines | Social Media Marketing | Real Time Marketing | Smarties Philippines | Gold, Silver |
| Belos Beijos Closeup | Closeup | Unilever | MullenLowe | Brazil | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Marketing em redes sociais (Social Media Marketing) | Uso Inovador de | Smarties Brazil | Finalist (5) |
| Closeup Freshness – Get Closer to Love | Closeup | Unilever | PHD | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties MENA | Bronze, Finalist |
| Closeup White now- White Now Music now | Closeup | Unilever | PHD | United Arab Emirates | AI-Driven Creative Excellence | Smarties MENA | Finalist |
| Closeup - GenZ's Love Coach | Closeup | Unilever | Spark Foundry | Vietnam | Personalization | Creator / Influencer / Celebrity Marketing | AI-Powered Audience Engagement | Smarties X | Silver, Bronze, Finalist |