Top Brands Global 2023
Cif
Overall rank
#3
Points
288.4
Awards won
16
Finalists
15
Best in Show
0
Gold
3
Silver
9
Bronze
4
Finalist
15
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Beautiful When Clean Project | Cif | Unilever | Sobraz | Turkey | Brand Purpose / Activism | Smarties EMEA | Gold |
| Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
| Cream Spray Ultra Degreaser Lemon | Cif | Unilever | MullenLowe | Turkey | Brand Experience, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch | Smarties EMEA | Silver (2), Finalist |
| The Grillmasters Are Hitting the Field | Cif | Unilever | Turkey | Social / Influencer Commerce, Small Budget, Big Impact | Smarties EMEA | Gold, Bronze | |
| #CleanWhenBeautiful - The Goodness of Cleanliness | Cif | Unilever | Zon Project Management | Turkey | Sustainability, Brand Purpose / Activism, Social Impact Marketing | Smarties Turkey | Bronze, Finalist (2) |
| Beautiful When Clean Project | Cif | Unilever | Sobraz | Turkey | Brand Purpose / Activism | Smarties Turkey | Finalist |
| Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze, Finalist |
| Cream Spray Ultra Degreaser Lemon | Cif | Unilever | MullenLowe | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Mackolik App Hack | Cif | Unilever | PHD | Turkey | Real Time Marketing | Smarties Turkey | Bronze |
| The Grillmasters Are Hitting the Field | Cif | Unilever | Turkey | Real Time Marketing, Small Budget, Big Impact, Social / Influencer Commerce, Social Media Marketing | Smarties Turkey | Silver (3), Finalist | |
| Beautiful When Clean Project | Cif | Unilever | Sobraz | Turkey | Brand Purpose / Activism | Smarties X | Silver |
| Cream Spray Ultra Degreaser Lemon | Cif | Unilever | MullenLowe | Turkey | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Nicknames | Cif | Unilever | SOKO | Brazil | Digital Out-of-Home (DOOH), Creator / Influencer / Celebrity Marketing, Product and / or Service Launch | Smarties X | Gold, Silver, Finalist |
| The Grillmasters Are Hitting the Field | Cif | Unilever | Turkey | Real Time Marketing, Social / Influencer Commerce, Social / Influencer Commerce | Smarties X | Silver, Finalist (2) | |
| Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated | Cif | Unilever | Matterkind | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) | Smarties Hispanic LATAM | Finalist |
| Nicknames | Cif | Unilever | SOKO | Brazil | Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing) | Smarties Brazil | Silver, Finalist |
| Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated | Cif | Unilever | Adsmovil | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) | Smarties Hispanic LATAM | Finalist |