MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2025

Cheetos

Overall rank

#50

Points

111.2

Awards won

6

Finalists

3

Region
Global
Best in Show 0
Gold 2
Silver 2
Bronze 2
Finalist 3

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Handfluencers: It’s a Cheetos Thing Cheetos PepsiCo Leo Indonesia Small Budget, Big Impact Smarties APAC Gold
Handfluencers: It’s a Cheetos Thing Cheetos PepsiCo Leo Indonesia Social Media Marketing Smarties Indonesia Gold
Cheetos Teads Cheetos PepsiCo OMD Istanbul Turkey Data Insights / Contextual Marketing | AI-Driven Creative Excellence Smarties Turkey Silver, Bronze
DEDOS DE CHEETOS Cheetos PepsiCo AlmapBBDO Brazil Experiência de marca (Brand Experience) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) Smarties Brazil Finalist (2)
Cheetos Teads Cheetos PepsiCo OMD Istanbul Turkey Data Insights / Contextual Marketing | Data Insights / Contextual Marketing | AI-Driven Creative Excellence Smarties MEA Silver, Bronze, Finalist