MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2025

Castle Lite

Overall rank

#120

Points

52.1

Awards won

2

Finalists

5

Region
Global
Best in Show 0
Gold 1
Silver 1
Bronze 0
Finalist 5

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Battle of the billboards Castle Lite Anheuser-Busch InBev iProspect South Africa Product and / or Service Launch | Instant Impact / Promotion | Omnichannel Marketing Smarties South Africa Gold, Silver, Finalist
Castle Lite Extra Cold Quest Castle Lite Anheuser-Busch InBev dentsu South Africa South Africa Brand Experience Smarties South Africa Finalist
Castle Lite Extra Cold Quest Castle Lite Anheuser-Busch InBev Blue Robot South Africa Brand Experience Smarties South Africa Finalist
Weather Sponsorship Drives Contextual Relevance Castle Lite Anheuser-Busch InBev Vicinity Media South Africa Real Time Marketing | Omnichannel Marketing Smarties South Africa Finalist (2)