Top Media Agencies Global 2025
Carat
Overall rank
#10
Points
292.1
Awards won
18
Finalists
10
Best in Show
1
Gold
7
Silver
7
Bronze
3
Finalist
10
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Krungsri Lady Titanium Card | Krungsri Bank | Mitsubishi Group | Carat | Thailand | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| Krungsri Lady Titanium Card | Krungsri Bank | Mitsubishi Group | Carat | Thailand | Data Insights / Contextual Marketing | Smarties Thailand | Finalist |
| Leadership campaign | True Online | True Corporation | Carat | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Finalist |
| Vodafone: My Child’s First Line | Vodafone | Vodafone | Carat | Turkey | Cross Digital Media Marketing | Smarties Europe | Silver |
| Ninja Creami: Social Media Buzz | Ninja | Sarig Electric | Carat | Germany | Social Media Marketing | Smarties DACH | Bronze |
| Squeezing the Last Percent of Net Reach | Heinz | Kraft Heinz Company | Carat | Germany | Data Insights / Contextual Marketing | Smarties DACH | Silver |
| Lenovo ‘Leyla ’ The AI Influencer Ask & Comments | Lenovo | Lenovo | Carat | Turkey | AI-Driven Creative Excellence | Smarties Turkey | Finalist |
| LenovoYogaAuraEdition #yourauraislimitless AlaraX | Lenovo | Lenovo | Carat | Turkey | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Smarties Turkey | Gold, Bronze |
| No Need To Manifest: Vodafone AI Job Interview | Vodafone | Vodafone | Carat | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Gold |
| Vodafone Ev İnterneti: Satılık ve Kiralık Evlerde | Vodafone | Vodafone | Carat | Turkey | Brand Experience | Smarties Turkey | Finalist |
| Vodafone Split-Screen Playable Ad | Vodafone | Vodafone | Carat | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
| No Need To Manifest: Vodafone AI Job Interview | Vodafone | Vodafone | Carat | Turkey | AI-Powered Audience Engagement | Smarties MEA | Bronze |
| Vodafone: My Child’s First Line | Vodafone | Vodafone | Carat | Turkey | Cross Digital Media Marketing | Smarties MEA | Gold |
| Fananees Meets HungerStation | Hungerstation | Delivery Hero | Carat | Saudi Arabia | Product and / or Service Launch | Smarties MENA | Finalist |
| Into The Snapverse | Hungerstation | Delivery Hero | Carat | Saudi Arabia | WEB 3.0 Technologies Marketing | Smarties MENA | Silver |
| Soundtrack Your Iftar | Nutella | Ferrero International | Carat | Saudi Arabia | Brand Experience | Smarties MENA | Finalist |
| Fananees Meets Hungerstation | Hungerstation | Delivery Hero | Carat | Saudi Arabia | Brand Experience | Product and / or Service Launch | Short or Long Form Video | Smarties KSA | Silver (3) |
| Into The Snapverse | Hungerstation | Delivery Hero | Carat | Saudi Arabia | 0 | Social Media Marketing | Gaming, Gamification & E-Sports | WEB 3.0 Technologies Marketing | Brand Experience | Smarties KSA | Best in Show, Gold (3), Silver |
| Soundtrack Your Iftar | Nutella | Ferrero International | Carat | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Smarties KSA | Gold |
| LenovoYogaAuraEdition #yourauraislimitless AlaraX | Lenovo | Lenovo | Carat | Turkey | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Smarties X | Finalist (2) |