MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2025

Burger King

Overall rank

#81

Points

76.4

Awards won

3

Finalists

5

Region
Global
Best in Show 0
Gold 2
Silver 1
Bronze 0
Finalist 5

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Börgır Burger King Restaurant Brands International MG Media Turkey Brand Experience Smarties Turkey Silver
Burger King - Pixvertising Burger King Restaurant Brands International AlmapBBDO Brazil Impacto imediato/Promoção (Instant Impact/Promotion) | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) Smarties Brazil Gold (2)
De Rei pra Rainha Burger King Restaurant Brands International Jotacom Brazil Lançamento de produto e/ou serviço (Product and/or Service Launch) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) Smarties Brazil Finalist (2)
Game Change Burger King Restaurant Brands International Jotacom Brazil Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Baixo orçamento × alto impacto (Small Budget, Big Impact) | Gaming, gamificação e e-Sports (Gaming / Gamification & E-Sports) Smarties Brazil Finalist (3)