Top Brands Global 2025
Axe
Overall rank
#28
Points
154.1
Awards won
12
Finalists
7
Best in Show
0
Gold
5
Silver
4
Bronze
3
Finalist
7
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Smarties Europe | Silver, Bronze (2) |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Cross Digital Media Marketing | Smarties Turkey | Gold (3), Finalist (2) |
| Axe Candy Boy | Axe | Unilever | MullenLowe | Turkey | AI-Driven Creative Excellence | Short or Long Form Video | Cross Digital Media Marketing | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Gold (2), Silver (2), Finalist |
| AXE Fine Fragrances | Axe | Unilever | PHD | United Arab Emirates | Brand Experience | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Finalist (3) |
| Axe x EWC Sponsorship | Axe | Unilever | PHD | United Arab Emirates | Brand Experience | Gaming, Gamification & E-Sports | Omnichannel Marketing | Smarties MENA | Silver, Bronze, Finalist |