MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Solution Providers Global 2025

Amazon Ads

Overall rank

#2

Points

263.7

Awards won

12

Finalists

19

Region
Global
Best in Show 0
Gold 3
Silver 4
Bronze 5
Finalist 19

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
#StandUpForLearningGaps_P&G x Amazon Alexa Procter & Gamble Procter & Gamble Amazon Ads India Future Forward Technology Marketing Smarties APAC Finalist
Chetak EV Hits #1 with Amazon’s O2O Strategy Bajaj Auto Bajaj Amazon Ads India Integrated E-commerce Innovation & Live Streaming | O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Gold (2)
Colgate VW Purple: Success Through Live Commerce Colgate Colgate-Palmolive Company Amazon Ads India Customer Journey Marketing - Lead Generation / CRM Smarties APAC Finalist
Giorgio Armani x FireTV= Excellent impact on KPIs Giorgio Armani Giorgio Armani Amazon Ads India Connected TV Smarties APAC Finalist
Matching lip shades : Maybelline's tech solution Maybelline L'Oréal Amazon Ads India Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design Smarties APAC Silver, Finalist (2)
Maybelline-Alexa Interactive Beauty Experience Maybelline L'Oréal Amazon Ads India Future Forward Technology Marketing Smarties APAC Finalist
realme 'Hip-Hop'ped to 15% lift in consideration realme Government of China Amazon Ads India Creator / Influencer / Celebrity Marketing Smarties APAC Finalist
#StandUpForLearningGaps_P&G x Amazon Alexa Procter & Gamble Procter & Gamble Amazon Ads India Social Impact Marketing | Future Forward Technology Marketing Smarties India Finalist (2)
Chetak EV Hits #1 with Amazon’s O2O Strategy Bajaj Auto Bajaj Amazon Ads India Integrated E-commerce Innovation & Live Streaming | O2O / New Retail / Innovative & New Tech Sales Channels Smarties India Silver (2)
Colgate VW Purple: Success Through Live Commerce Colgate Colgate-Palmolive Company Amazon Ads India Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming Smarties India Gold, Bronze
Culture relevance: K Burger meets K content McDonald's McDonald's Amazon Ads India Customer (CX) / User Experience (UX) & Design Smarties India Finalist
From Legacy to Lead: Usha’s AI Media Play USHA USHA Amazon Ads India AI-Powered Audience Engagement Smarties India Finalist
Giorgio Armani x FireTV= Excellent impact on KPIs Giorgio Armani Giorgio Armani Amazon Ads India Connected TV Smarties India Finalist
HP Printers: Bridging Real & Digital Experiences HP HP Inc. Amazon Ads India Integrated E-commerce Innovation & Live Streaming | O2O / New Retail / Innovative & New Tech Sales Channels Smarties India Finalist (2)
Matching lip shades : Maybelline's tech solution Maybelline L'Oréal Amazon Ads India Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation / CRM Smarties India Silver, Bronze (2)
#StandUpForLearningGaps_P&G x Amazon Alexa Procter & Gamble Procter & Gamble Amazon Ads India Future Forward Technology Marketing Smarties X Finalist
Chetak EV Hits #1 with Amazon’s O2O Strategy Bajaj Auto Bajaj Amazon Ads India O2O / New Retail / Innovative & New Tech Sales Channels Smarties X Finalist
Colgate VW Purple: Success Through Live Commerce Colgate Colgate-Palmolive Company Amazon Ads India Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming Smarties X Bronze, Finalist
Matching lip shades : Maybelline's tech solution Maybelline L'Oréal Amazon Ads India Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming Smarties X Bronze, Finalist
Maybelline-Alexa Interactive Beauty Experience Maybelline L'Oréal Amazon Ads India Future Forward Technology Marketing Smarties X Finalist