Top Advertisers Global 2024
Abbott
Overall rank
#26
Points
156.1
Awards won
9
Finalists
8
Best in Show
0
Gold
2
Silver
4
Bronze
3
Finalist
8
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| How ABBOTT Boosted Lifetime Value with Insights | Abbott | Abbott | Vietnam | Real Time Marketing | Programmatic | Data Insights / Contextual Marketing |Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Silver, Bronze, Finalist (2) | |
| Abbott Ecom Saga | Abbott | Abbott | Publicis Media | Malaysia | Integrated Ecommerce Innovation & Live Streaming | Smarties APAC | Finalist |
| Pediasure: Nurturing Healthy Growth for Children | PediaSure | Abbott | Starcom | India | Small Budget, Big Impact | Smarties India | Bronze |
| PediaSure Growth Tracker: Nurturing Every Moment | PediaSure | Abbott | Publicis | Indonesia | Personalization | Smarties Indonesia | Finalist |
| Ensuring Strength with the Success of Ensure Gold | Ensure | Abbott | Spark Foundry | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Finalist |
| Ensure Gold: Tet 2024 Personalization Campaign | Ensure | Abbott | Vietnam | Programmatic | Personalization | Real Time Marketing | Smarties Vietnam | Silver, Bronze, Finalist | |
| Ensure: How Personalization Boosted Lifetime Value | Ensure | Abbott | Spark Foundry | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Gold |
| How ABBOTT Boosted Lifetime Value with Insights | Abbott | Abbott | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Programmatic | Real Time Marketing | Smarties Vietnam | Gold, Silver (2), Finalist | |
| PediaSure Growth Tracker: Nurturing Every Moment | PediaSure | Abbott | Hybrid | Indonesia | Personalization | Smarties Indonesia | Finalist |