Top Advertisers Global 2023
Abbott
Overall rank
#26
Points
126.1
Awards won
8
Finalists
10
Best in Show
0
Gold
2
Silver
2
Bronze
4
Finalist
10
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers' Action | Ensure | Abbott | Hakuhodo | Vietnam | Short or Long Form Video | Smarties APAC | Finalist |
| Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Brand Purpose / Activism | Smarties APAC | Finalist |
| Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon | Ensure | Abbott | Starcom | India | Integrated Ecommerce Innovation | Smarties India | Bronze |
| Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms | PaediaSure | Abbott | Publicis | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Finalist |
| Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia | Ensure | Abbott | Publicis Media | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| 2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers' Action | Ensure | Abbott | Hakuhodo | Vietnam | Social Media Marketing, Short or Long Form Video, Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Silver, Finalist (2) |
| Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Social Impact Marketing, Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Bronze, Finalist |
| Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Programmatic | Smarties X | Bronze, Finalist |
| HOW DID ABBOTT VIETNAM UTILIZE PERSONALIZATION AT SCALE TO UPLIFT LIFETIME VALUE BY +47%? | Abbott | Abbott | Vietnam | Personalisation, Data Insights / Contextual Marketing, Performance Marketing | Smarties X | Gold (2), Silver | |
| Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon | Ensure | Abbott | Amazon Ads | India | Integrated Ecommerce Innovation | Smarties India | Bronze |
| Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms | PaediaSure | Abbott | Digital Turbine | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Finalist |
| Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia | Ensure | Abbott | Hybrid | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |