Top Advertisers - Global 2023

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Abbott

Overall Rank:	26
Points:	126.1
Awards Won:	8
Finalist(s) Achieved:	10

Best in Show(s) Won:	0
Gold(s) Won:	2
Silver(s) Won:	2
Bronze(s) Won:	4
Region:	Global

Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers' Action	Ensure	Abbott	Hakuhodo	Vietnam	Short or Long Form Video	Smarties APAC	Finalist
Go Ahead Stronger, Together	Ensure	Abbott	Publicis	Vietnam	Brand Purpose / Activism	Smarties APAC	Finalist
Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon	Ensure	Abbott	Starcom	India	Integrated Ecommerce Innovation	Smarties India	Bronze
Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms	PaediaSure	Abbott	Publicis	Indonesia	Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Finalist
Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia	Ensure	Abbott	Publicis Media	Indonesia	Real Time Marketing	Smarties Indonesia	Finalist
2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers' Action	Ensure	Abbott	Hakuhodo	Vietnam	Social Media Marketing, Short or Long Form Video, Customer Journey Marketing - Lead Generation / CRM	Smarties Vietnam	Silver, Finalist (2)
Go Ahead Stronger, Together	Ensure	Abbott	Publicis	Vietnam	Social Impact Marketing, Customer Journey Marketing - Lead Generation / CRM	Smarties Vietnam	Bronze, Finalist
Go Ahead Stronger, Together	Ensure	Abbott	Publicis	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Programmatic	Smarties X	Bronze, Finalist
HOW DID ABBOTT VIETNAM UTILIZE PERSONALIZATION AT SCALE TO UPLIFT LIFETIME VALUE BY +47%?	Abbott	Abbott		Vietnam	Personalisation, Data Insights / Contextual Marketing, Performance Marketing	Smarties X	Gold (2), Silver
Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon	Ensure	Abbott	Amazon Ads	India	Integrated Ecommerce Innovation	Smarties India	Bronze
Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms	PaediaSure	Abbott	Digital Turbine	Indonesia	Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Finalist
Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia	Ensure	Abbott	Hybrid	Indonesia	Real Time Marketing	Smarties Indonesia	Finalist