MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands - Global 2024

AXE


Overall Rank: 35
Points: 124.6
Awards Won: 9
Finalist(s) Achieved: 5

Best in Show(s) Won: 0
Gold(s) Won: 0
Silver(s) Won: 4
Bronze(s) Won: 5
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

The AXE-perience: Cross Digital Marketing Win

AXE

Unilever

Mindshare

Indonesia

Connected TV | Cross Digital Media Marketing

Smarties Indonesia

Silver, Bronze

AXE Premium Collection Mixed Reality Experience

AXE

Unilever

RealMinds

Turkey

Instant Impact / Promotion | WEB 3.0 Technologies Marketing

Smarties Turkey

Bronze, Finalist

Parfüm Kadar Çekici Kokular

Axe

Unilever

MullenLowe

Turkey

Omnichannel Marketing | Product and / or Service Launch

Smarties Turkey

Silver, Finalist

AXE Fresh Neighbours - Road to Hey Neighbour

AXE

Unilever

Fresh AF

South Africa

Brand Experience | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing

Smarties Sub-Saharan Africa

Bronze (2), Finalist

Victory with Valorant

Axe

Unilever

PHD

United Arab Emirates

Gaming, Gamification & E-Sports | Co-branded Marketing

Smarties MENA

Bronze, Finalist

Axe x EWC Sponsorship

Axe

Unilever

PHD

United Arab Emirates

Gaming, Gamification & E-Sports

Smarties MEA

Silver

AXE Premium Collection Mixed Reality Experience

Axe

Unilever

RealMinds

Turkey

WEB 3.0 Technologies Marketing | Instant Impact / Promotion

Smarties MEA

Silver, Finalist