Announcing the Turkey 2017 MMA Smarties Shortlist

Brand Awareness

• Arçelik and NMOBS
  ARÇELİK OLED TV Campaign
• Otokoc Otomotiv - Avis and KocZer
  Avis Yandex Navigation
• Turkcell and Mobiwan
  Bayram Olsun
• Mastercard - Starbucks and Voden
  Mastercard presents a priceless surprise at Starbucks
• Biscolata and Rabarba Istanbul
  My Perfect Valentine: Carlos
• Sütaş and Alametifarika
  Sütsüz Olmaz
• Pegasus Airlines and Hype
  Winter Is Coming

Lead Generation / Direct Response / Conversions

• Pepsico // Lipton Ice Tea and Mindshare
  Lipton Ice Tea Shell Promotion
• Pegasus Airlines and Hype
  Pegasus Airlines - To be or not to be
• Akbank and Akbank
  Smart Audience Targeting in Facebook Advertising for Personal Loans
• Sütaş and Alametifarika
  Sütsüz Olmaz
• Turkcell and Hype
  Turkcell - We Know What You Are Searching For
• Nestlé / Nescafé and Mindshare, Maxus
  Turn your Home into a Café with Nescafé
• Zubizu and Mindshare
  ZUBİZU – Dream F&B Campaign

Product / Services Launch

• Arçelik and NMOBS
  ARÇELİK OLED TV Campaign
• PepsiCo- Doritos and AdColony
  Doritos Mix
• Ford Otosan and AdColony
  Ford GT Haptic Video
• Maximum Mobil and Işbank
  Işbank Digital Wallet- Maximum Mobil
• IşCep iMessage and Işbank
  Işbank Mobile Banking App IşCep - iMessage
• IşCep Credit Ready and Işbank
  Işbank Mobile App IşCep- Credit Ready
• Peugeot and OMD
  Peugeot 3008 Airplane Mode Targeting
• Turkcell - BiP and BPN İstanbul
  Series Extra
• Yapi Kredi and KoçZer
  Yapi Kredi – Gary & Metin Mobile Launch

Promotion

• Pepsico // Lipton Ice Tea and Mindshare
  Lipton Ice Tea Shell Promotion
• Lipton and Wanda Digital
  LIPTON THE UNIQUE POSITION OF TEA IN TURKEY
• Mastercard - Starbucks and Voden
  Mastercard presents a priceless surprise at Starbucks
• Vodafone and Ketchup Loyalty
  Vodafone Yanımda(Vodafone With Me) - #What'sInItForMe Campaign
• Nestlé / Nescafé and Mindshare, Maxus
  Turn your Home into a Café with Nescafé
• Zubizu and Mindshare
  ZUBİZU Harbiye Open Air Concerts Campaign

Relationship Building / CRM

• Denizbank and AdColony Turkey
  Denizbank Dynamic Fixture
• PepsiCo- Doritos and AdColony
  Doritos Mix
• Unilever / Knorr and Mindshare
  Knorr Pita Line
• Pegasus Airlines and Hype
  Pegasus Airlines - To be or not to be
• League of Legends and Riot Games
  THIS IS YOUR LEGEND

Social Impact / Not For Profit

• Turkcell and Mobiwan
  Bayram Olsun
• Enerjisa and Mediacom
  Enerjisa - Save Your Energy Movement
• Turkcell and Pure New Media
  Letters to Gallipoli

Cross Media

• Turkcell and Mobiwan
  Bayram Olsun
• FIAT and People Initiative
  From Inside the Plot
• Huawei Turkey and Maxus Turkey
  Memorable Mother's Day with Huawei P10
• Nestlé / Nescafé and Mindshare, Maxus
  Turn your Home into a Café with Nescafé

Cross Mobile Integration

• Biscolata and Rabarba Istanbul
  My Perfect Valentine: Carlos
• Sütaş and Alametifarika
  Sütsüz Olmaz
• Zubizu and Mindshare
  ZUBİZU Harbiye Open Air Concerts Campaign

Marketing within a Mobile Gaming Environment

• Vodafone and Mindshare Turkey
  4,5G Truck
• Warner Bros. and Mediacom
  Warner Bros. – Resident Evil: The Final Chapter

Programmatic

• Garanti Bankası and Digitouch
  Garanti One

Mobile App

• Fritolay / Cheetos and OMD TURKEY
  Cheetos - Burak Oyunda Mobile App Partnership
• Maximum Mobil and Işbank
  Işbank Digital Wallet - Maximum Mobil
• IşCep New Features and Işbank
  Işbank Mobile Banking App IşCep - New Features
• Garanti Bank and Cereyan Media
  GarantiOne Launch Campaign
• Mastercard - Starbucks and Voden
  Mastercard presents a priceless surprise at Starbucks
• Biscolata and Rabarba Istanbul
  My Perfect Valentine: Carlos
• Turkcell - BiP and BPN İstanbul
  Series Extra
• YAPIKREDI and YAPIKREDI
  YAPI KREDI MOBILE APP

Mobile Website

• Migros and AdColony Turkey
  Migros TV Voice Command
• Sütaş and Alametifarika
  Sütsüz Olmaz

Mobile Search

• Zubizu and Mindshare
  ZUBİZU Harbiye Open Air Concerts Campaign

Mobile Native

• Unilever / Knorr and Mindshare
  Knorr Pita Line
• Unilever and Mindshare
  Lipton Relaxing Banner
• Rexona and Unilever
  REXONA DICTIONARY OF MOVES
• Vodafone and Mindshare Turkey
  Yandex Traffic Blogger

Mobile Social

• P&G and AdColony
  P&G Thank You Mom
• Sütaş and Alametifarika
  Sütsüz Olmaz

Innovation

• Arçelik and NMOBS
  ARÇELİK OLED TV Campaign
• Turkcell - Fizy and BPN istanbul
  Fizy Heart Rate
• Ford Otosan and AdColony
  Ford GT Haptic Video
• IşCep New Features and Işbank
  Işbank Mobile Banking App IşCep - New Features
• Unilever / Cornetto and Mindshare Turkey
  Last Chance
• YAPIKREDI and YAPIKREDI
  YAPI KREDI MOBILE APP

Location Based

• Unilever / Knorr and Mindshare
  Knorr Pita Line
• Lipton and Wanda Digital
  LIPTON THE UNIQUE POSITION OF TEA IN TURKEY
• Nestlé / Nescafé and Mindshare, Maxus
  Turn your Home into a Café with Nescafé
• Huawei Turkey and Maxus Turkey
  Memorable Mother's Day with Huawei P10
• Vodafone and Mindshare Turkey
  Yandex Traffic Blogger
• Zubizu and Mindshare
  ZUBİZU – Location Based Communications

Mobile Payments

• Maximum Mobil and Işbank
  Işbank Digital Wallet - Maximum Mobil
• Mastercard - Starbucks and Voden
  Mastercard presents a priceless surprise at Starbucks

Mobile Video

• PepsiCo- Doritos and AdColony
  Doritos Mix
• Yapı Kredi and Koçzer
  Find The Hidden Vadaa
• Ford Otosan and AdColony
  Ford GT Haptic Video
• Mastercard - Starbucks and Voden
  Mastercard presents a priceless surprise at Starbucks
• Sütaş and Alametifarika
  Sütsüz Olmaz

360 Degree Video

• Yapı Kredi and Koçzer
  Find The Hidden Vadaa
• FIAT and People Initiative
  From Inside the Plot

Mobile Audio

• Migros and AdColony Turkey
  Migros TV Voice Command