Announcing the LATAM 2017 MMA Smarties Shortlist

Brand Awareness

• Easy Taxi and Aquto
  “Easy Ride. Easy Data”
• Mondelēz International and Aquto
  “Sweet” Data Rewards with 5Star
• Coca-Cola and YDigital Media S.L
  Coca-Cola Ecuador “Four options the same sensation”
• Corona and Mediacom, GroupM
  Corona Capital Festival Segmentation
• Samsung and Sandbox
  Running to get you
• Mondelez International / Dentyne Ice and McCann Worldgroup Puerto Rico
  The Ñetalyzer
• TIM Beta and R/GA São Paulo
  WiFi Killer
• Faixa Azul and Ginga
  Faixa Azul Certified
• Vivo and Ginga
  Game Changers
• La Comer and Waze
  La Comer
• Sulamérica and Grey
  Sulamérica City Watch
• Johnnie Walker - Diageo and OMD Omnicom
  Súbele el nível a la fiesta by OMD Colombia and Adsmovil​

Lead Generation / Direct Response / Conversions

• Buscapé and Jotacom
  Buscapé Black Friday Live
• Easy Taxi and Aquto
  “Easy Ride. Easy Data”
• Alcoholics Anonymous and J.Walter Thompson Brazil
  Anonymous Friend
• Jeep and Hands Mobile
  GeoBehavior for FIAT / Jeep
• Arcos Dorados and Gigigo
  McDonald's APP
• Pizza Hut Brazil and In Loco Media
  Pizza Hut "Here and Now"
• Banco Supervielle and Reprise Media
  The smart use of data
• Original Bank and Ginga
  Download the App and Open your Account
• La Comer and Waze
  La Comer
• Johnnie Walker - Diageo and OMD Omnicom
  Súbele el nível a la fiesta by OMD Colombia and Adsmovil​

Product / Services Launch

• Mondelēz International and Aquto
  “Sweet” Data Rewards with 5Star
• Pernod Ricard/ABSOLUT and UM
  ABSOLUT Buenos Aires
• Original Bank and Ginga
  Download the App and Open your Account
• Pepsico / Doritos and AlmapBBDO
  Doritos Mystery
• Bossa in Blue by Johnnie Walker - Diageo and Adsmovil
  The Olympic Games in RIO with ‘Bossa in Blue’ by JW
• Vigor and Ginga
  Vigor Mix Launch

Promotion

• Mondelēz International and Aquto
  “Sweet” Data Rewards with 5Star
• Unilever / Dove and Initiative
  Dove Programmatic Colors
• Arcos Dorados and Gigigo
  McDonald's APP

Relationship Building / CRM

• Easy Taxi and Aquto
  “Easy Ride. Easy Data”
• Mondelēz International and Aquto
  “Sweet” Data Rewards with 5Star
• Grupo Q and Publicidad Comercial MullenLowe
  A tap away from freedom

Social Impact / Not For Profit

• Alcoholics Anonymous and J.Walter Thompson Brazil
  Anonymous Friend
• Instituto AzMina and J.Walter Thompson
  More than 70%
• Puerto Rico State Election Commission and UM /McCann Worldgroup Puerto Rico
  Pin Drop To Vote
• Rede de Justiça and J.Walter Thompson Brazil
  Visceral Reality
• Puerto Rico State Election Commission and McCann Worldgroup Puerto Rico
  VRoting
• Woman Interrupted and BETC/Havas
  Woman Interrupted App

Cross Media

• Pepsico / Doritos and AlmapBBDO
  Doritos Mystery
• Instituto AzMina and J.Walter Thompson
  More than 70%
• Unilever / Rexona and Initiative
  Motion Games
• Puerto Rico State Election Commission and UM /McCann Worldgroup Puerto Rico
  Pin Drop To Vote
• Samsung and Sandbox
  Running to get you
• Holanda, Mordisko and Initiative & Adsmovil
  The coolest way to freeze hunger
• TIM Beta and R/GA São Paulo
  WiFi Killer
• Buscapé and Jotacom
  Buscapé Black Friday Live

Cross Mobile Integration

• Instituto AzMina and J.Walter Thompson
  More than 70%
• Warner Bros. and Initiative
  Lego Batman
• Holanda, Mordisko and Initiative & Adsmovil
  The coolest way to freeze hunger
• Pepsico / Doritos and AlmapBBDO
  Doritos Mystery
• Vigor and Ginga
  Vigor Mix Launch

Marketing within a Mobile Gaming Environment

• DirectTV and Universal McCann Colombia
  Break the limits
• Unilever / Fruco and Initiative
  The Tomatina
• MONDELEZ - Trident and GAMELOFT ADVERTISING SOLUTIONS
  TRIDENT FRUIT MIX - "Mixed tastes better!"

Messaging

• Puerto Rico State Election Commission and UM /McCann Worldgroup Puerto Rico
  Pin Drop To Vote
• Unilever / Knorr and Initiative
  SABI, the Chef Bot

Programmatic

• Pernod Ricard/ABSOLUT and UM
  ABSOLUT Buenos Aires
• Unilever / Cleanipedia and Reprise
  Cleaning expert needed?
• Holanda, Mordisko and Initiative & Adsmovil
  The coolest way to freeze hunger
• Unilever / Dove and Initiative
  Dove Programmatic Colors
• Johnnie Walker - Diageo and OMD Omnicom
  Súbele el nível a la fiesta by OMD Colombia and Adsmovil​

Mobile App

• Grupo Q and Publicidad Comercial MullenLowe
  A tap away from freedom
• Arcos Dorados and Gigigo
  McDonald's APP
• Unilever / Rexona and Initiative
  Motion Games
• Woman Interrupted and BETC/Havas
  Woman Interrupted App

Mobile Social

• Instituto AzMina and J.Walter Thompson Brazil
  #Nipple Freedom
• Alcoholics Anonymous and J.Walter Thompson Brazil
  Anonymous Friend
• Pernod Ricard and UM
  From Polonia to Miami, no stops
• Instituto AzMina and J.Walter Thompson
  More than 70%
• Unilever - OMO and F.biz
  OMO Instagram Emoji Washer
• Faixa Azul and Ginga
  Faixa Azul Certified
• Vivo and Ginga
  Game Day
• Samsung and Sandbox
  Running to get you
• Johnnie Walker - Diageo and OMD Omnicom
  Súbele el nível a la fiesta by OMD Colombia and Adsmovil​

Innovation

• Pernod Ricard/ABSOLUT and UM
  ABSOLUT Buenos Aires
• Unilever/Axe and Initiative
  Axe Visual Radio
• Unilever / Dove and Initiative
  Dove Programmatic Colors
• Mondelez International / Dentyne Ice and McCann Worldgroup Puerto Rico
  The Ñetalyzer
• Volkswagen and YDigital Media
  Volkswagen Golf TSI Mobile
• Puerto Rico State Election Commission and McCann Worldgroup Puerto Rico
  VRoting

Location Based

• Pernod Ricard/ABSOLUT and UM
  ABSOLUT Buenos Aires
• Jeep and Hands Mobile
  GeoBehavior for FIAT / Jeep
• Latam Airlines and Ansible
  Latam Airlines Agency finder
• Warner Bros. and Initiative
  Lego Batman
• Pizza Hut Brazil and In Loco Media
  Pizza Hut "Here and Now"
• Holanda, Mordisko and Initiative & Adsmovil
  The coolest way to freeze hunger
• Universal Picture Brasil and Social Tailors
  Despicable Me 3 - Gru's Voice on Waze
• La Comer and Waze
  La Comer
• Sulamérica and Grey
  Sulamérica City Watch
• Bossa in Blue by Johnnie Walker - Diageo and Adsmovil
  The Olympic Games in RIO with ‘Bossa in Blue’ by JW
• Johnnie Walker - Diageo and OMD Omnicom
  Súbele el nível a la fiesta by OMD Colombia and Adsmovil​
• Vigor and Ginga
  Vigor Mix Launch

Mobile Video

• istock and Mirum Agency
  Diretor de Criação Jr.
• Vivo and Ginga
  Game Changers
• Unilever - OMO and F.biz
  OMO Instagram Emoji Washer

VR/AR

• Rede de Justiça and J.Walter Thompson Brazil
  Visceral Reality
• Puerto Rico State Election Commission and McCann Worldgroup Puerto Rico
  VRoting

Mobile Audio

• Unilever/Axe and Initiative
  Axe Visual Radio
• Samsung and Starcom
  Exitos Mexico - Samsung Galaxy A
• Instituto AzMina and J.Walter Thompson
  More than 70%
• Unilever / Dove Men and Initiative
  The Irritation Meter
• Corona and Mediacom, GroupM
  Corona Capital Festival Segmentation

360 Degree Video

• Rede de Justiça and J.Walter Thompson Brazil
  Visceral Reality
• Mastercard and UM
  A Priceless Journey

Most Engaging Mobile Creative

• Universal Picture Brasil and Social Tailors
  Despicable Me 3 - Gru's Voice on Waze
• Pepsico / Doritos and AlmapBBDO
  Doritos Mystery
• Sulamérica and Grey
  Sulamérica City Watch