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Research & Insights

MMA Research enables marketers with the tools needed to adjust their investments to optimize and increase ROI.

MMA & Decision Lab: Ad Fraud India Report

COMPENDIUM: OUT OF HOME & MOBILE

MMA Multi-Touch Attribution (MTA) Journey Map

From A Blink to A Heartbeat 2019

The State of Ad Fraud in Indonesia 2019 Whitepaper

Combating Mobile Fraud - MMA Infographic

Turkey Mobile Ad Spend Report 2018

Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Members Only

Publisher Data Sharing Practices

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Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

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The State of Mobile in Rural Vietnam

Executive Summary: Neuroscience Research Overview

Raconteur Future of Advertising 2019 (MMA London on page 11!)

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Members Only: First Second Strategy Report 2019

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Members Only: Attention and Cognitive Process in Mobile

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Multi Touch Attribution Marketer Survey (November 2018)

The State of The Industry: Mobile Marketing in the Turkey 2018

The State of The Industry: Mobile Marketing in the MENA 2018

The State of The Industry: Mobile Marketing in the EMEA 2018

The State of The Industry: Mobile Marketing in the UK 2018

MMA Mobile Yearbook Latam 2018

UC Ads: How to Build Up A Closer Relationship Between New Products and Consumers

MMA Mobile Report Colombia

MMA Mobile Report Brazil

MMA Mobile Report Argentina

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