Reach, Target, Measure: Early Insights from the 2026 State of Performance TV Research Report | MMA / Marketing + Media Alliance
Solution Series

Reach, Target, Measure: Early Insights from the 2026 State of Performance TV Research Report

Be prepared to capitalize on one of the most dynamic and data-driven opportunities in marketing.

Tuesday, December 16, 2025 - 12:30pm to 1:00pm EST

Region: 

Be among the first to access exclusive findings from tvScientific’s upcoming 2026 State of Performance TV report, set to be published in January. Based on insights from over 600 marketing leaders, this research reveals how brands are leveraging Performance TV to combine the reach and storytelling power of television with the precision targeting, real-time optimization, and measurable outcomes of digital.

In this webinar, we will share early trends shaping 2026, including evolving budget strategies, solving attribution and measurement challenges, and harnessing AI to maximize ROI.

You’ll leave with:

  • Data-driven strategies to refine audience targeting
  • Improve conversion tracking
  • Achieve more efficient spend

You will be better prepared to capitalize on one of the most dynamic and data-driven opportunities in marketing.

Note: The information in this webinar is presented by tvScientific. It is not based on MMA research.

Speakers: 
VP, Marketing
tvScientific

Register for this webinar:

Webinar Sponsor: