BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Date iCal//NONSGML kigkonsult.se iCalcreator 2.20.2// METHOD:PUBLISH X-WR-CALNAME;VALUE=TEXT:MMA Global Events BEGIN:VTIMEZONE TZID:America/New_York BEGIN:STANDARD DTSTART:20261101T020000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST END:STANDARD BEGIN:DAYLIGHT DTSTART:20270314T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:calendar.67355.field_date.0@mmaglobal.com DTSTAMP:20261112T235341Z CREATED:20261112T200648Z DESCRIPTION:Dec 3\, 202612:30pm - 1:00pm EST \n \n \n \n \n Add to Calendar \n \n \n \n \n Global\n \n \n\n \n \n\n Webinar Partner:\n \n \n \n \n \n \n\n \n\n\n \n\n \n\n\nMost acquisition mod els are built to find people who are likely to buy\, but a customer who co nverts is not the same as a customer who stays\, spends\, and becomes valu able over time. Join us as Brunswick and AlixPartners walk through a model that predicts lifetime value at the individual prospect level\, before an yone becomes a customer. Back-testing estimates a 20% lift in acquired lif etime value for the same marketing spend. \nWebinar\n \n\n \n Register for this Webinar\n Register for this webinar:\n\n\n \n\n \n \n\n \n Email Address *\n \n\n\n\n First Name *\n \n\n\n\n Last Name *\n \n\n\n \n Job Title *\n \n\n\n\n Company *\n \n\n\n\n Country *\n - Country* -Afg hanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAnta rcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBa hamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivi aBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean Ter ritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCamer oonCanadaCape VerdeCaribbean NetherlandsCayman IslandsCentral African Repu blicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCo ngo (Brazzaville)Congo (Kinshasa)Cook IslandsCosta RicaCroatiaCubaCuraçaoC yprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe Isla ndsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern Territori esGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeG uamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonal d IslandsHondurasHong Kong S.A.R.\, ChinaHungaryIcelandIndiaIndonesiaIranI raqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhs tanKenyaKiribatiKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiecht ensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMacedoniaMadagascarMalawiMal aysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotte MexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambique MyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew Ze alandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorth KoreaNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaPar aguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRu ssiaRwandaSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSain t Martin (French part)Saint Pierre and MiquelonSaint Vincent and the Grena dinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychell esSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaS outh AfricaSouth Georgia and the South Sandwich IslandsSouth KoreaSouth Su danSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzer landSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinid ad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluU.S. V irgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesU nited States Minor Outlying IslandsUruguayUzbekistanVanuatuVaticanVenezuel aVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabwe\n\n\n\n Mobile Phone\n \n\n\n\n MMS Opt-In\n \n\n Sign up for MMA CDO Debates MMS Message s\n\n \nGet important updates\, videos and exclusive content before and du ring each event. By signing up you consent to automated recurring text mes sages from MMA CDO Debates to the mobile number provided. Consent is not r equired to purchase. Periodic messaging ending January 19\, 2023. Txt STOP to stop\, HELP for help. Msg&DataRatesMayApply. T&C/Privacy: www.mmagloba l.com/privacy-policy.\n\n\n\n Sign up to receive reports\n \n\n YES\, I wo uld also like to receive a copy of each exclusive report delivered to my i nbox when they're released.\n\n\n\n\n Sign up for MMA Updates\n \n\n Also send me general news & updates from the Marketing + Media Alliance (MMA)\n \n\n\n\n \n\n\n\n\n \n\n\n\n\n \n\n\n\n\n \n\n\n\n\n \n\n\n\n\n \n\n\n\n\n \n\n\n\n\n\n\n\n\n\nLeave this field blank\n\n \n \n \n \n\n \n Speakers\n \n\n \n \n Lauren Beckstedt\n Senior Vice President and Global Chief Marketing Officer\n Brunswick Corporation\n \n \n \n \n \n \n\n \n \n Patri ck Anglin\n Global Co-Leader\, Growth Pra ctice Group\, Partner & Managing Director\n Alix Partners\n \n \n \n \n \n \n\n \n \n Vassilis Bakopoulos\n SVP\, Head of Industry Research\n Marketing + Media Alliance DTSTART;TZID=America/New_York:20261203T123000 DTEND;TZID=America/New_York:20261203T130000 LAST-MODIFIED:20261112T222141Z SUMMARY:Beyond Conversion Rate: Finding the Customers Worth the Most URL;TYPE=URI:https://mmaglobal.com/webinars/beyond-conversion-rate-finding- customers-worth-most END:VEVENT END:VCALENDAR