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X-WR-CALNAME;VALUE=TEXT:MMA Global Events
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DTSTART:20261101T020000
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BEGIN:VEVENT
UID:calendar.61489.field_date.0@mmaglobal.com
DTSTAMP:20261027T013219Z
CREATED:20261026T200513Z
DESCRIPTION:Nov 11\, 202612:00pm - 1:00pm EST        \n      \n            
   \n          \n            \n            Add to Calendar          \n     
    \n      \n              \n          \n          Global\n        \n     
      \n\n            \n          \n\n        Webinar Partner:\n           
                    \n                        \n    \n            \n    \n 
      \n\n        \n\n\n          \n\n            \n\n\nCustomers now resea
 rch\, compare\, and decide inside AI tools before they ever reach a brand’
 s site\, and most of that activity never shows up in analytics. Across the
  brands Knotch tracks\, more than one in five visitors said AI shaped thei
 r visit\, while referrer tracking tagged fewer than 1% of them. Join us as
  MMA and Knotch walk through new research on that gap\, then put the findi
 ngs to a panel of marketers who run content\, website experience and measu
 rement.            \nWebinar\n          \n\n                      \n      
         Register for this Webinar\n                              Register 
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                           \n          \n          \n        \n\n        \n
           Speakers\n                      \n\n                            
   \n                            \n                Vassilis Bakopoulos\n   
                                SVP\, Head of Industry Research\n          
                                         Marketing + Media Alliance\n      
                         \n                              \n                
   \n                \n                          \n                      \n
 \n                              \n                            \n          
       Andrew Bolton\n                                  SVP\, Chief Custome
 r Officer\n                                                  Knotch\n     
                          \n                              \n               
    \n                \n                          \n                      
 \n\n                              \n                            \n        
         Courtney Hanson\n                                  Vice President\
 , Paid Media and Digital Marketing\n                                      
             Choice Hotels International\n                              \n 
                              \n                  \n                \n     
                      \n                      \n\n                         
      \n                            \n                Scott Buchbinder\n   
                                Director\, Digital Experience\n            
                                       H&R Block
DTSTART;TZID=America/New_York:20261111T120000
DTEND;TZID=America/New_York:20261111T130000
LAST-MODIFIED:20261026T214529Z
SUMMARY:AI and the Changing Consumer Journey
URL;TYPE=URI:https://mmaglobal.com/webinars/ai-and-changing-consumer-journe
 y
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