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DTSTART:20261101T020000
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UID:calendar.50168.field_date.0@mmaglobal.com
DTSTAMP:20260814T190603Z
CREATED:20260624T151355Z
DESCRIPTION:Oct 22\, 202612:00pm - 1:00pm EDT        \n      \n            
   \n          \n            \n            Add to Calendar          \n     
    \n      \n              \n          \n          Global\n        \n     
      \n\n            \n    \n            \n    \n      \n\n        \n\n\n 
          \n\n            \n\n\n\n\nGEO challenges traditional performance 
 logic because influence may occur inside an answer without producing a cli
 ck. That means marketers may need to measure inclusion\, citation accuracy
 \, competitive share of AI responses\, recommendation context\, downstream
  verification\, and eventual business outcomes.            \nWebinar\n    
       \n\n                      \n              Register for this Webinar
 \n                              Register for this webinar:\n\n\n  \n\n  \n
   \n\n\n Email Address *\n \n\n\n\n First Name *\n \n\n\n\n Last Name *\n 
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 \n\n\n\n\nLeave this field blank\n\n                          \n          
 \n          \n        \n\n        \n          Speakers\n                  
     \n\n                              \n                            \n    
             Janet Balis\n                                  Managing Direct
 or and Partner\n                                                  BCG\n   
                            \n                              \n             
      \n                \n                          \n                     
  \n\n                              \n                            \n       
          Vineet Mehra\n                                  Chief Growth and 
 Marketing Officer\n                                                  Chime
 \n                              \n                              \n        
           \n                \n                          \n                
       \n\n                              \n                            \n  
               Dr. Kartik Hosanagar\n                                  Co-F
 ounder\n                                                  Bodhium Labs
DTSTART;TZID=America/New_York:20261022T120000
DTEND;TZID=America/New_York:20261022T130000
LAST-MODIFIED:20260812T150959Z
SUMMARY:How do you actually measure the ROI of GEO — and what are you even 
 measuring?
URL;TYPE=URI:https://mmaglobal.com/webinars/how-do-you-actually-measure-roi
 -geo-and-what-are-you-even-measuring
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