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UID:calendar.50167.field_date.0@mmaglobal.com
DTSTAMP:20260816T065437Z
CREATED:20260624T151342Z
DESCRIPTION:Aug 27\, 202612:00pm - 1:00pm EDT        \n      \n            
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    \n      \n              \n          \n          Global\n        \n     
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          \n\n            \n\n\n\n\nThe practical question is not whether b
 rands can control AI answers\, but whether they can influence the sources\
 , structures\, and signals AI systems use. Research and practitioner evide
 nce suggest that brands can improve retrievability and representation\, bu
 t the evidence base is still developing and platform behavior remains part
 ly opaque.            \nWebinar\n          \n\n                      \n   
            Register for this Webinar\n                              Regist
 er for this webinar:\n\n\n  \n\n  \n  \n\n\n Email Address *\n \n\n\n\n Fi
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                         \n          \n          \n        \n\n        \n  
         Speakers\n                      \n\n                              
 \n                            \n                Dr. Michael Pettiette\n   
                                Program Director\, Marketing + Media Allian
 ce (MMA) Marketing Org Strategy Think Tank\n                              
                     Faculty Member\, University of Houston\n              
                 \n                              \n                  \n    
             \n                          \n                      \n\n      
                         \n                            \n                Ni
 ck Lafferty\n                                  Founding Marketing Engineer
 \n                                                  Profound\n            
                   \n                              \n                  \n  
               \n                          \n                      \n\n    
                           \n                            \n                
 Andrea Saporito\n                                  Managing Director\, Wea
 lth Management Digital Marketing\n                                        
           Morgan Stanley\n                              \n                
               \n                  \n                \n                    
       \n                      \n\n                              \n        
                     \n                Brent Bouldin\n                     
              Partner\n                                                  Ne
 w Media Advisors\n                              \n                        
       \n                  \n                \n                          \n
                       \n\n                              \n                
             \n                Rob Gaige\n                                 
  Global Head of Marketing Insights and Operations\n                       
                            Reddit\n                              \n       
                        \n                  \n                \n           
                \n                      \n\n                              
 \n                            \n                Jim O’Brien\n             
                      CMO of Business Insurance\, Head of Enterprise Digita
 l Marketing\n                                                  The Travele
 rs Companies\, Inc.
DTSTART;TZID=America/New_York:20260827T120000
DTEND;TZID=America/New_York:20260827T130000
LAST-MODIFIED:20260812T161959Z
SUMMARY:Can you actively shape how AI talks about you — and what’s the evid
 ence?
URL;TYPE=URI:https://mmaglobal.com/webinars/can-you-actively-shape-how-ai-t
 alks-about-you-and-whats-evidence
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