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X-WR-CALNAME;VALUE=TEXT:MMA Global Events
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DTSTART:20261101T020000
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UID:calendar.50119.field_date.0@mmaglobal.com
DTSTAMP:20260625T143827Z
CREATED:20260622T211655Z
DESCRIPTION:Jul 16\, 202612:30pm - 1:30pm EDT        \n      \n            
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    \n      \n              \n          \n          Global\n        \n     
      \n\n            \n    \n            \n    \n      \n\n        \n\n\n 
          \n\n            \n\n\n\n\nFifteen years ago\, Jim Lecinski gave m
 arketers a name for the decisive moment in every purchase: the Zero Moment
  of Truth — the instant a customer turns to a screen to research before th
 ey buy. That moment built modern search marketing.            \nWebinar\n 
          \n\n                      \n              Register for this Webin
 ar\n                              Register for this webinar:\n\n\n  \n\n  
 \n  \n\n\n Email Address *\n \n\n\n\n First Name *\n \n\n\n\n Last Name *
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 \n\n\n\n\n\n\nLeave this field blank\n\n                          \n      
     \n          \n        \n\n        \n          Speakers\n              
         \n\n                              \n                            \n
                 Dr. Michael Pettiette\n                                  P
 rogram Director\, Marketing + Media Alliance (MMA) Marketing Org Strategy 
 Think Tank\n                                                  Faculty Memb
 er\, University of Houston\n                              \n              
                 \n                  \n                \n                  
         \n                      \n\n                              \n      
                       \n                Jim Lecinski\n                    
               Clinical Professor of Marketing\n                           
                        Northwestern University's Kellogg School of Managem
 ent\n                              \n                              \n     
              \n                \n                          \n             
          \n\n                              \n                            
 \n                Vassilis Bakopoulos\n                                  S
 VP – Head of Insights & Research\n                                        
           Marketing + Media Alliance
DTSTART;TZID=America/New_York:20260716T123000
DTEND;TZID=America/New_York:20260716T133000
LAST-MODIFIED:20260624T210231Z
SUMMARY:How AI is Rewriting Search
URL;TYPE=URI:https://mmaglobal.com/webinars/how-ai-rewriting-search
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