﻿MMA Think Tank logos
Marketing + Media Alliance (MMA)
mmaglobal.com/brand-guide (built 2026-10-20)

What’s in this pack
  Think Tank Logos   Think Tank wordmarks, one folder per Think Tank: SVG, PNG,
                     PNG@4x, PDF CMYK.
  Branch Lockups     Think Tank branch lockups, one folder per Think Tank: SVG,
                     PNG, PNG@4x, PDF CMYK.
  Products           Product lockups, one folder per Think Tank: SVG, PNG,
                     PNG@4x, PDF CMYK.

Think Tanks (gem color)
  MATT    Marketing Attribution Think Tank (Emerald)
  DATT    Data + CX Think Tank (Sapphire; its logo uses Lt Sapphire, as in the
          official artwork)
  MOSTT   Marketing Org Strategy Think Tank (Topaz)
  ALTT    AI Leadership Think Tank (Peridot)

Branch lockups set FUTURE LABS, KNOWLEDGE CENTER and COMMUNITIES above each
Think Tank logo.

Products
  MATT    Movable Middles Growth Framework™
  MOSTT   Marketing Capabilities Benchmark
  ALTT    Consortium for AI Personalization
  DATT    Data Maturity Assessment

Colorways (file name ending)
  (none)      2C (white and light grounds)
  -knockout   Knockout (black and dark grounds)

Formats
  SVG           vector, transparent
  PNG, PNG@4x   transparent, at 1 and 4 times the artwork size
  PDF CMYK      vector, CMYK print builds, for print

Using the logos
- Each Think Tank keeps its own gem color. Don’t recolor a logo or borrow
  another Think Tank’s color.
- Use the files as they are. Don’t retype, rearrange or restyle the lockups.

Print builds in the CMYK PDFs (written directly, no profile conversion)
  Onyx (Pantone Black 6 C)                 C75 M68 Y67 K90
  Emerald (Pantone Green C)                C100 M0 Y68 K0
  Sapphire (Pantone 2728)                  C99 M77 Y0 K0
  Topaz (Pantone 6020)                     C0 M80 Y100 K0
  Peridot (Pantone 6194)                   C38 M3 Y100 K0
  Lt Sapphire (75% tint of Pantone 2728)   C78 M51 Y0 K0
  White                                    no ink

© 2026 MMA Global, Inc.
