﻿SMARTIES logos
Marketing + Media Alliance (MMA)
mmaglobal.com/brand-guide (built 2026-10-20)

What’s in this pack
  SVG      74 vector logos
  PNG@4x   74 transparent PNGs, rendered at four times the SVG size
  Each holds the primary logo, SMARTIES X, 5 regional logos and 15 country
  logos.

Versions (file name ending)
  -light   black wordmark and gray tagline, for white and light grounds
  -dark    white wordmark, tagline and name on a transparent background, for
           dark grounds such as SMARTIES Gala Indigo (#323366)
  -alt     country logos with the country name set left instead of right

The logo
The SMARTIES wordmark carries three SMARTIES Celebration Purple (#936AE2) bars
in the “E”, above the tagline “Celebrating Marketing Excellence”. Regional and
country logos add the name after a slash.

Using the logos
- Use the files as they are. Don’t recolor the bars or retype the tagline.
- The dark versions have no background: place them on a dark ground of your
  choice.

© 2026 MMA Global, Inc.
