﻿MMA México logo
Marketing + Media Alliance México (MMA México)
mmaglobal.com/brand-guide (built 2026-10-20)

What’s in this pack
  SVG                vector, transparent, one file per colorway
  PNG                transparent, 800 x 452 px
  PNG@4x             transparent, 3200 x 1807 px (file names end in @4x)
  JPG                1003 x 655 px, on the colorway’s background with clear
                     space
  PDF                vector, RGB
  PDF CMYK           vector, CMYK, for print (file names end in -cmyk)
  Square             square versions, SVG, PNG and JPG, 2020 x 2020 px, for
                     square spaces: on a near-white tile (onw), on black (onb)
                     and on gold (ong)
  Profile Pictures   profile pictures, PNG and JPG, 1000 x 1000 px: the square
                     versions with the logo set smaller and centered, so it
                     stays whole when a platform crops the picture to a circle;
                     on near-white (onw), black (onb) and gold (ong)

Colorways (file name)
  mma-mexico                 2C on white: Black letterforms and wordmark, gold
                             diagonals. Use on white.
  mma-mexico-2c-on-black     2C on black: Gold letterforms, white diagonals and
                             wordmark. Use on black or a dark background.
  mma-mexico-bw-on-gold      BW on gold: Black letterforms and wordmark, white
                             diagonals. Use on MMA Gold or another brand color.
  mma-mexico-bw-on-white     BW on white: Black letterforms and wordmark, gray
                             diagonals. Use on white.
  mma-mexico-gray-on-photo   Gray on photo: Gray letterforms, white diagonals
                             and wordmark. Use on photographs and on black or
                             dark backgrounds.

Using the logos
- A region or council name always sits with the full MMA logo, the Progress Mark
  and the wordmark. Never pair a name with the Progress Mark alone.
- Use the files as they are. Don’t retype, move or restyle the name.
- Keep clear space on every side equal to twice the height of the “M” in
  “Marketing”.
- Region names are set in black or white; local council names are set in gray.
- For a social profile picture, use the Profile Pictures files: many platforms
  crop profile pictures to a circle, which cuts the edges of a square version.
- In text, write “Marketing + Media Alliance México (MMA México)” on first
  mention, then “MMA México”.

Print builds in the CMYK PDFs (written directly, no profile conversion)
  Gold (Pantone 137 C)       C0 M43 Y100 K0
  Onyx (Pantone Black 6 C)   C75 M68 Y67 K90
  Logo gray                  C0 M0 Y0 K40
  Council gray               C0 M0 Y0 K60
  Council gray, on gold      C0 M0 Y0 K70
  Council gray, on black     C0 M0 Y0 K20
  White                      no ink

© 2026 MMA Global, Inc.
