﻿MMA regional and local council logos
Marketing + Media Alliance (MMA)
mmaglobal.com/brand-guide (built 2026-10-20)

Regions: APAC, Europe, LATAM and MEA.
Local councils: Cambodia, China, India, Indonesia, Philippines, Thailand,
Vietnam, DACH, Türkiye, UK, Argentina, Brasil, Colombia, Hispanic LATAM, México,
KSA, MENA, South Africa and SSA.

What’s in this pack
  One folder per region and council, each with these formats:
    SVG                vector, transparent, one file per colorway
    PNG                transparent, 800 to 815 px wide
    PNG@4x             transparent, 3200 to 3260 px wide (file names end in @4x)
    JPG                1003 to 1018 px wide, on the colorway’s background with
                       clear space
    PDF                vector, RGB
    PDF CMYK           vector, CMYK, for print (file names end in -cmyk)
    Square             square versions, SVG, PNG and JPG, 2020 x 2020 px, for
                       square spaces: on a near-white tile (onw), on black (onb)
                       and on gold (ong)
    Profile Pictures   profile pictures, PNG and JPG, 1000 x 1000 px: the square
                       versions with the logo set smaller and centered, so it
                       stays whole when a platform crops the picture to a
                       circle; on near-white (onw), black (onb) and gold (ong)

Colorways (file name ending)
  (none)           2C on white: Black letterforms and wordmark, gold diagonals.
                   Use on white.
  -2c-on-black     2C on black: Gold letterforms, white diagonals and wordmark.
                   Use on black or a dark background.
  -bw-on-gold      BW on gold: Black letterforms and wordmark, white diagonals.
                   Use on MMA Gold or another brand color.
  -bw-on-white     BW on white: Black letterforms and wordmark, gray diagonals.
                   Use on white.
  -gray-on-photo   Gray on photo: Gray letterforms, white diagonals and
                   wordmark. Use on photographs and on black or dark
                   backgrounds.

Using the logos
- A region or council name always sits with the full MMA logo, the Progress Mark
  and the wordmark. Never pair a name with the Progress Mark alone.
- Use the files as they are. Don’t retype, move or restyle the name.
- Keep clear space on every side equal to twice the height of the “M” in
  “Marketing”.
- Region names are set in black or white; local council names are set in gray.
- For a social profile picture, use the Profile Pictures files: many platforms
  crop profile pictures to a circle, which cuts the edges of a square version.
- In text, write the full name on first mention, for example “Marketing + Media
  Alliance APAC (MMA APAC)”, then the short form, “MMA APAC”.

Print builds in the CMYK PDFs (written directly, no profile conversion)
  Gold (Pantone 137 C)       C0 M43 Y100 K0
  Onyx (Pantone Black 6 C)   C75 M68 Y67 K90
  Logo gray                  C0 M0 Y0 K40
  Council gray               C0 M0 Y0 K60
  Council gray, on gold      C0 M0 Y0 K70
  Council gray, on black     C0 M0 Y0 K20
  White                      no ink

© 2026 MMA Global, Inc.
