﻿MMA logo, complete pack
Marketing + Media Alliance (MMA)
mmaglobal.com/brand-guide (built 2026-10-20)

What’s in this pack
  Primary Lockup               The full lockup, one folder per colorway: SVG,
                               PNG, PNG@2x, PNG@4x, JPG, PDF, PDF CMYK.
  Progress Mark                The Progress Mark on its own, one folder per
                               colorway (SVG, PNG, PNG@2x, PNG@4x, JPG, PDF, PDF
                               CMYK), and a Favicon folder with browser and app
                               icons. The Progress Mark on its own is only for
                               very small sizes where the wordmark can’t be
                               read, such as a favicon. Everywhere else, use the
                               full lockup.
  Wordmark                     The wordmark on its own, black and white: SVG,
                               PNG, PDF, PDF CMYK. The wordmark belongs in the
                               full lockup with the Progress Mark; use it on its
                               own only where MMA approves it.
  Masters/EPS                  The agency’s EPS files of the primary lockup
                               (CMYK, on a 1080 x 1080 pt page). Their gray, in
                               the black and gray and the gray and white
                               colorways, is the agency’s own three-color build,
                               C36.1 M28.6 Y27.2 K0, not the single logo gray of
                               the CMYK PDFs. For print, use the PDF CMYK files.
  Masters/AI                   The agency’s Adobe Illustrator files of the
                               primary lockup (editable vector, RGB).
  Masters/Wordmark Only        Illustrator masters of the wordmark on its own,
                               black and white. The wordmark belongs in the full
                               lockup with the Progress Mark; use it on its own
                               only where MMA approves it.
  Masters/Progress Mark Only   Illustrator masters of the Progress Mark on its
                               own. The Progress Mark on its own is only for
                               very small sizes where the wordmark can’t be
                               read, such as a favicon. Everywhere else, use the
                               full lockup.

Formats
  SVG              vector, transparent
  PNG              transparent; the full lockup is 1460 x 542 px
  PNG@2x, PNG@4x   the same at twice and four times the size
  JPG              on the colorway’s background, with clear space
  PDF              vector, RGB
  PDF CMYK         vector, CMYK, for print

Print builds in the CMYK PDFs (written directly, no profile conversion)
  Gold (Pantone 137 C)       C0 M43 Y100 K0
  Onyx (Pantone Black 6 C)   C75 M68 Y67 K90
  Logo gray                  C0 M0 Y0 K40
  White                      no ink

Colorways
  2C on White     Black letterforms and wordmark, gold diagonals. Use on white.
  2C on Black     Gold letterforms, white diagonals and wordmark. Use on black
                  or a dark background.
  BW on Gold      Black letterforms and wordmark, white diagonals. Use on MMA
                  Gold or another brand color.
  BW on White     Black letterforms and wordmark, gray diagonals. Use on white.
  Gray on Photo   Gray letterforms, white diagonals and wordmark. Use on
                  photographs and on black or dark backgrounds.

Using the logo
- Use the full lockup, the Progress Mark with the “Marketing + Media Alliance”
  wordmark, everywhere you can.
- Use the Progress Mark on its own only at very small sizes where the wordmark
  can’t be read, such as a favicon. Never use it in place of the full lockup.
- The space between the Progress Mark and the wordmark is fixed: always half the
  height of the wordmark. Never change it.
- Keep clear space on every side equal to twice the height of the “M” in
  “Marketing”.
- Don’t tilt, stretch, recolor, outline or add effects to the logo. Use the
  colorway made for your background, and don’t place the 2C logo on colors
  outside the brand palette.
- In text, write the name with a plus sign: Marketing + Media Alliance, never an
  ampersand or “and”. On first mention write “Marketing + Media Alliance (MMA)”,
  then “MMA”.

© 2026 MMA Global, Inc.
