﻿The Diagonal
Marketing + Media Alliance (MMA)
mmaglobal.com/brand-guide (built 2026-10-20)

The Diagonal is the forward-leaning slash from the logo. It can be used on its
own, in the brand colors, as a design element and as structure, as in “/ APAC”.

What’s in this pack
  SVG        vector, transparent
  PNG@2x     transparent: sharp 726 x 1058 px, relaxed 489 x 809 px
  PNG@4x     transparent: sharp 1452 x 2116 px, relaxed 977 x 1617 px
  PDF CMYK   vector, CMYK, for print

Colors: Gold, Lt Gold, Black (Onyx), White, Emerald, Lt Emerald, Sapphire, Lt
Sapphire, Topaz, Lt Topaz, Peridot, Lt Peridot and Lt Onyx (gray).

Two angles
  sharp     about 23°, the cut of the logo itself
  relaxed   about 18°, the standard choice for headers, hierarchy slashes and
            backgrounds

Using the Diagonal
- When Diagonals sit side by side, keep the gaps between them equal (10 to 15 px
  on screen).
- The white Diagonal has no outline.

Print builds in the CMYK PDFs (written directly, no profile conversion)
  Gold (Pantone 137 C)                       C0 M43 Y100 K0
  Onyx (Pantone Black 6 C)                   C75 M68 Y67 K90
  Lt Gold (75% tint of Pantone 137 C)        C0 M27 Y70 K0
  Lt Onyx (Pantone Cool Gray 4)              C27 M20 Y21 K0
  Emerald (Pantone Green C)                  C100 M0 Y68 K0
  Sapphire (Pantone 2728)                    C99 M77 Y0 K0
  Topaz (Pantone 6020)                       C0 M80 Y100 K0
  Peridot (Pantone 6194)                     C38 M3 Y100 K0
  Lt Emerald (75% tint of Pantone Green C)   C75 M0 Y44 K0
  Lt Sapphire (75% tint of Pantone 2728)     C78 M51 Y0 K0
  Lt Topaz (75% tint of Pantone 6020)        C0 M56 Y76 K0
  Lt Peridot (75% tint of Pantone 6194)      C22 M0 Y79 K0
  White                                      no ink

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