﻿MMA color palette
Marketing + Media Alliance (MMA) brand colors
mmaglobal.com/brand-guide (built 2026-10-20)

What’s in this pack
  MMA-Brand-Palette.ase
      Adobe apps: brand colors as RGB swatches (screen) and CMYK swatches
      (print), plus the screen ramps and grays.
  mma-brand-palette.css
      CSS custom properties, for example var(--mma-gold).
  mma-brand-palette.tokens.json
      Design tokens in the W3C Design Tokens format (2025.10), with CMYK and
      Pantone values under $extensions.
  MMA-Brand-Palette.gpl
      GIMP and Inkscape palette (RGB).
  MMA-Brand-Palette.clr
      macOS color list for the system Colors window (sRGB).

Brand colors
  Name              HEX       RGB               CMYK                Pantone
  MMA Gold          #FFA400   255 / 164 / 0     0 / 43 / 100 / 0    Pantone 137 C
  MMA Onyx          #000000   0 / 0 / 0         75 / 68 / 67 / 90   Pantone Black 6 C
  MMA White         #FFFFFF   255 / 255 / 255   0 / 0 / 0 / 0       none (no ink)
  MMA Lt Gold       #FFB84D   255 / 184 / 77    0 / 27 / 70 / 0     75% tint of Pantone 137 C
  MMA Lt Onyx       #BBBCBC   187 / 188 / 188   27 / 20 / 21 / 0    Pantone Cool Gray 4
  MMA Emerald       #00AB84   0 / 171 / 132     100 / 0 / 68 / 0    Pantone Green C
  MMA Sapphire      #0047BB   0 / 71 / 187      99 / 77 / 0 / 0     Pantone 2728
  MMA Topaz         #E25700   226 / 87 / 0      0 / 80 / 100 / 0    Pantone 6020
  MMA Peridot       #B5C900   181 / 201 / 0     38 / 3 / 100 / 0    Pantone 6194
  MMA Lt Emerald    #66CDB7   102 / 205 / 183   75 / 0 / 44 / 0     75% tint of Pantone Green C
  MMA Lt Sapphire   #4079D6   64 / 121 / 214    78 / 51 / 0 / 0     75% tint of Pantone 2728
  MMA Lt Topaz      #E98B4D   233 / 139 / 77    0 / 56 / 76 / 0     75% tint of Pantone 6020
  MMA Lt Peridot    #D6E466   214 / 228 / 102   22 / 0 / 79 / 0     75% tint of Pantone 6194

Screen-only colors
  The 9-step ramps and the cool grays are for screens. No CMYK build or Pantone
  reference exists for them. Step 900 is the base color, 800 its 75% tint and
  100 the lightest.

            900      800      700      600      500      400      300      200      100
  Gold      #FFA400  #FFB84D  #FFC666  #FFD480  #FFE299  #FFEBB3  #FFF0CC  #FFF5E6  #FFFBF2
  Emerald   #00AB84  #66CDB7  #80D6C3  #99DECF  #B3E7DB  #CCEFE7  #D9F3ED  #E6F7F3  #F2FBF9
  Sapphire  #0047BB  #4079D6  #668FDD  #8CA8E4  #B3C1EB  #CCD7F1  #D9E2F5  #E6EDF9  #F2F6FC
  Topaz     #E25700  #E98B4D  #EDA266  #F1B680  #F5C999  #F8DDB3  #FAE6CC  #FCF0E6  #FEF8F2
  Peridot   #B5C900  #D6E466  #DCEC80  #E3ED99  #E9F3B3  #EFF6CC  #F2F9D9  #F7FBE6  #FBFDF2
  Gray      #1A1B1B  #353636  #505151  #6B6C6C  #868787  #A0A1A1  #D6D7D7  #E7E8E8  #F7F8F8

Using the colors
- Gold is for fills, the Diagonal and accents. Don’t set text in Gold on white
  or light grounds; black text on Gold is fine.
- Headlines and body text are Onyx.
- The gems are for Think Tank work: Emerald for MATT, Sapphire for DATT, Topaz
  for MOSTT, Peridot for ALTT.

Printing
- For four-color process work, use the CMYK builds above. Don’t convert the HEX
  values automatically.
- Onyx prints as a rich black (75 / 68 / 67 / 90) for large solid areas. Small
  black text can print as 100% black (K) instead.
- White is the paper: no ink.
- Pantone references are for spot-color work and color matching.

Installing
- Illustrator: Swatches panel menu > Open Swatch Library > Other Library, then
  choose MMA-Brand-Palette.ase.
- InDesign: Swatches panel menu > Load Swatches.
- Photoshop: Swatches panel menu > Import Swatches.
- GIMP: Palettes dialog menu > Import Palette.
- Inkscape: copy MMA-Brand-Palette.gpl into your Inkscape palettes folder (Edit
  > Preferences > System lists it as User palettes), then restart Inkscape.
- macOS: copy MMA-Brand-Palette.clr into the Colors folder of your user Library
  (in Finder, Go > Go to Folder, then ~/Library/Colors). It appears under Color
  Palettes in the Colors window of any app.

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