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MMA Glossary
Submitted by MMA_Admin on Fri, 09/19/2008 - 09:52.
Welcome to the MMA Glossary
- 1G
- Mobile Commerce
- 3G
- 3GPP
- 3GPP2
- Acquisition Rate
- Ad Impression
- Ad Space
- Ad Unit
- Advertisement
- Advertiser
- Advertising
- Aggregator
- Airtime
- Alert Tone
- Alerts
- ALT tag
- Anchor Text
- Application
- Application Originated Message
- Application Provider
- Application Terminated
- Asynchronous
- Background Audio Ad
- Bandwith
- Banner Size
- Billing Aggregator
- Binary Runtime Environment for Wireless
- Bitmap
- Blink Message
- Bluetooth
- Branding
- Browse and Buy
- Call Detail Records
- Call to Action
- Caller Ringback Tones
- Calltone
- Carrier
- Chat
- Chat Bots
- Child
- Click
- Click to Call
- Click-through
- Click-through Rate
- Color Graphics
- Color Ring Back Tone
- Combination Ad
- Commercial Messages
- Common Short Code Administration
- Common Shortcode
- Compact HTML
- Complete MMS Ad
- Confidentiality
- Consideration
- Content Aggregator
- Content Preview
- Content Provider
- Contest
- Cost per Thousand
- Coupon
- Cross-carrier Mobile-phone Voting Application
- Customer Care and Billing
- Data Charging
- Day Parting
- Dedicated Short Code
- Delivery Report
- Digital Multimedia Broadcasting
- Digital Video Broadcasting- Handset
- Discoverable Notice
- Download video
- Downloadable Application
- Dual Band
- Enhanced Data rates for GSM Evolution
- Extensible Markup Language
- Extensible HyperText Markup Language
- First Generation
- Fixed Mobile Convergence
- Free to End User
- Friendly Off-Deck
- Full Music Download
- Gallery
- Games
- General Packet Radio Service
- Global System for Mobile Communications
- Graphic Banners
- Graphics Interchange Format
- Greeting
- Greeting Card
- Group Chat
- Hands Free
- Handset
- Heading/H tags
- High Speed Downlink Packet Access
- Image
- Image Ad
- i-Mode
- Impressions
- Index
- Information on Demand
- Instant Voice Response
- Integrated Digital Enhanced Network
- Interactive TV
- Interactive Voice Response
- International Mobile Equipment Identity
- Interstitial Image Ad
- Interstitial Text Ad
- Interstitial Video Ad
- 2G
- Advertisement Action
- Affiliate Marketing
- Average Revenue Per User
- Bill Face Descriptor
- BREW Applications
- Broadcast video
- Capacity
- Cascading Style Sheet
- Clear and Conspicuous Notice
- Code Division Multiple Access;
- Confirmed Opt-in
- Cookie
- Data Collection
- Deck
- Direct To Consumer
- Double Opt-in
- Dynamic Ad Delivery
- Global Positioning System
- Inter-operable Messaging
- Interstitial Video Clip
- IVR Discovery
- Java
- Java 2 Platform, Micro Edition
- Java Games
- Joint Photographic Experts Group
- Jump Page
- Keyword
- Keyword density
- Kilobits per second
- Landing Page
- Layered Notice
- License
- Location Based Services
- Location Information
- Locator
- Lottery
- Mastertone
- Menu
- Messaging
- Meta Description
- MMS Banner
- MMS Message
- MO or MT Billing
- Mobile Advertising
- Mobile Carriers
- Mobile Content
- Mobile Content
- Mobile Dating
- Mobile Games
- Mobile Greeting Card
- Mobile Handset
- Mobile Identification Number
- Mobile Internet
- Mobile Marketer
- Mobile Marketing
- Mobile Marketing Association
- Mobile Marketing Program
- Mobile Message
- Mobile Messaging Program
- Mobile Network Operators
- Mobile Operators
- Mobile Originated Message
- Mobile Search
- Mobile Shorts
- Mobile Station International ISDN Number
- Mobile Subscriber
- Mobile Terminated Message
- Mobile TV
- Mobile Video
- Mobile Virtual Network Operator
- Mobisode
- Mono Tone
- Motion Picture Experts Group
- MP3 Tone
- Mpeg Audio Layer 3
- Multimedia Messaging Service
- Multiplayer Mobile Game
- Musical Instrument Digital Interface
- Network Operator
- NeuStar
- Non-Personally Identifiable Information
- Notice
- Number Portability
- Off Portal
- Offer Based Ad
- OMA Download
- On Device Portal
- On Portal
- Online Preference Marketing
- Operating Company
- Operator Assisted Chat Program
- Operator Logo
- Opt-in
- Opt-out
- Opt-out Mechanism
- Optimization
- Over-the-air
- Page View
- Paid Inclusion
- Paid Placement
- Partial MMS Ad
- Participation Television
- Participation TV Eco System
- Pause
- Pay-per Download
- Payout
- Peer to Peer Chat
- Penetration
- Permission Level
- Personalization Content
- Personally-Identifiable Information
- Picture Message
- PIN
- Placement
- Polyphonic Ringtone
- Portal
- Post Roll
- Post-slide Full Screen Image
- Potential Audience
- Pre-paid
- Pre-roll
- Pre-slide Full Screen Image
- Predictive Text
- Premium Billing
- Premium Content
- Premium Rate
- Premium Rate Program
- Premium Short Message Service
- Privacy
- Program Approval
- Program “television”
- Progressive Video Download
- Promotional Content
- PSMS Tariff
- Publisher
- Publisher’s Aggregator
- Pull Messaging
- Push Messaging
- QWERTY
- Random Short Code
- Real Time Streaming Protocol
- Real Tones
- Really Simple Syndication
- Redemption
- Redirect
- Referrer
- Relevance
- Reply Actions
- Response Capability
- Revenue Share
- Revenue Share Percentage
- Ringbacks
- Ringtones
- Roaming
- Royalties
- Screen Characteristic
- Screen Real Estate
- Screen Saver
- Screen Size
- Search Engine Marketing
- Search Engine Optimization
- Search Engine Results Page
- Second Generation
- Secondary Keyword
- Series 60 (phones)
- Service Activation
- Service Discovery
- Service Provider
- Service Provider
- Shared Short code
- Shared Short code
- Short Code
- Short Code Program
- Short Message Peer-to-Peer Protocol
- Short Message Service
- SIM Toolkit
- Single Opt-in
- Single Player Games
- Site Tagging
- Smartphone
- Smishing
- SMS Center
- SMS Chat
- SMS Message
- SMS to TV
- SMS Tone
- Spending Cap Limits
- Spider
- Standard Rate
- Standard Rate Program
- Streaming
- Streaming Video
- Subscriber
- Subscriber Identity Module
- Subscriber Information
- Subscription
- Subscription Billing Renewal Message
- Subscription Period
- Subscription Program
- Subscription Service
- Sweepstakes
- Symbian
- Synchronized Multimedia Integration Language
- Synchronous
- Tardisodes
- Targeting
- Text Ad
- Text Link
- Text Message
- Text to TV
- Themes
- Third Generation
- Third Generation Partnership Project
- Throughput
- Time Division Multiple Access
- Tracking
- Transcoding
- Transmission/Transport Cost
- Triple Opt-in
- Triple Tap
- True Tone
- Unique User
- Universal Mobile Telecommunications System
- Unsolicited Messages
- Unsubscribe
- USShortcodes.com
- Value Added Service
- Vanity Short Code
- Video Tone
- Viral Marketing
- Visibility
- Voicetone
- Walled Garden
- Wallpaper
- WAP 1.0
- WAP 2.0
- WAP Billing
- WAP Landing Page
- WAP Pulll
- WAP Push
- WAP Site
- WAP Storefront
- Web Storefront
- Wideband Code Division Multiple Access,
- Widget (mobile)
- Wireless Advertising
- Wireless Application Protocol
- Wireless Carrier
- Wireless Markup Language
- Wireless Spam
- Wireless Web
- XHTML
- XML
- Zero Rated Messaging
